16
Jan-2016

Softimize Introduction

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Jan-2016

SaaS is challenging - scalability, multi tenancy, security, soft real time

Must utilize the cloud services right◦ AWS has 161 services! (EC2, S3, SQS, SNS, SES, RDS,

CloudFront, Kinesis, CloudWatch, EFS, DynamoDB…)◦ CPU utilization is critical – or big $$$

The R&D needs◦ Architects with broad cloud knowledge◦ Developers with deep experience with cloud SDKs◦ Or big $$$

Bottom line: it’s a painful learning curve.

Guy Vinograd, CEO & CTO, ex-DVTel, Trivnet, ECI Telecom, Mamram

Boaz Vaizler, COO, ex-Verint, DVTel, Tecnomatix, Cyota, 8200

Shay Hazan, VP R&D, ex- VP R&D TotalBoox, R&D director Exent

David Ronen, Board member, Hi-tech strategy specialist

Est. 2011

~30 customers, 18 R&D professionals

Widely known as the leading AWS R&D partner in Israel

Superb UX

Quick & OPEXimized – even at large scale

Quality and Robustness

We take full responsibility – from product management to fully managed service for free users

Our Aim – Solve your SaaS challenge & become your long-term technology partner

Collaboration with In-house R&D

“Mixing the genes”

Constant communication◦ Routine arrivals in customer’s office

◦ In-house R&D standards – coding, design/SRS

Knowledge transfer & Training◦ Consulting, Code reviews

◦ Docs – deployment, white papers

• Complex Logic – Protecting your IP, CEP , Discovery...

• Efficient – Minimal per-sensor cloud cost, device battery and bandwidth consumption - a tenth compared to others/platforms

• Large Scale and robust – 1000s to Millions devices, 24*7, HA

• Domains – Smart Home, Smart Bed, Smart City, VSaaS, ...

JUST DO Product IoT.

• Web applications - REST, SPA, secured, monitored

• SaaS – Multi-tenant, reactive soft real-time , HA

• Backend ecosystem - NoSQL, Search engines

Cloud-designed Systems

IoT BackendService

HTTPMQTT

CoAPXMPP

REST

GW

On Premise

Device InteractionDiscover & Config – w/o wifiReal time streamingOTA FW updateSecurity – Encrypt, AuthReduce energy & bandwidth

SecurityAccess Control – IaaS, SaaSVendor and cloud provider protection

Push Notifications

ManagementSite management – Multi deviceLicensing – per Tenant, Trial licenseReporting – historical status, etc..Multi cloud

Vendor ServicesAuditAnalytics - Failures, Usage patternsPrediction – Churn, Upsell

Multi Tenant DB

Encryption, Tenant isolationUsers Devices History

CEPReal-time event processing (sub second latency)

Sensor HubELB

API Server

Play

Kinesis

Everything

DynamoDB

S3 or EFS

Session Files

Cloud Front

SQSAgg

Trigger

Algo Agg

SQSAgg

Ready

S3

Agg OutHub Logs

S3

Agg In

Auto ScalingAuto Scaling

Auto Scaling

S3DB

Backups

Redshift

Any SQL BI Tool

Session Cache

RT Algo

*H1/2016 - MQTT (including AWS IoT)

Avoid Lock– your IP, infrastructure, and location◦ TBB is a private open source

Reduce OPEX – down to a tenth◦ No royalties to an IoT cloud platform nor to Softimize

◦ Architected to minimize per-sensor cloud cost

Softimize’s TBB proven experience is a few cents per sensor per month! Even for complex systems!

Minimize time to market and R&D cost◦ Out-of-the-box features

ELB

ELB Service A

Service A

Service B

ELB Service B

Service A

Service B

ECS Cluster

ECS Cluster

ECS ContainerService

ECS ContainerService

AWS RDS Multi AZAWS S3 AWS SQS AWS SNS

“The R&D team you wish to have”