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A short presentation showing where social media came from, as well as, looking at successful elements of social campaigns followed by examples from the UK and US.
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Social mediaL u n c h a n d l e a r n
Presentation by: Gerald Murphy
Practical illustrations by:Fi Gandy
06th November 2014
Contents
• Origin of social media
• Identify the different types of social media
• Social media successes
– End user, social aspects
• Crowd sourcing
• Collective intelligence
• Human computation
– Examples of recent campaigns
• 4 social I’s
• A practical illustration to social media
– Forecasts
– Plans
– Launching campaigns
T y p e s o f s o c i a l m e d i a
The impact of the internet
• The web’s inception, circa 1990, has:
– Grown quickly
– Reshaped shopping as we used to know it
– Changed and will continue to change us
1995
Classmates.com
1997
1 billion
websitesSixDegrees.com
History of social media
Friends Reunited
1999
Seventy million
connected computers
2000
6 types of social media
1. Social networks
– User profiles, interests, various ways of interactive communication
2. Bookmarking websites
– Tag websites
3. Social news
– Items are shared, users vote. Popular items prominently displayed
4. Media sharing
– Upload media (also user profiles, comments)
5. Microblogging
– Short updates
6. Blog comments and forums
– Post comments on themed blogs / sources
http://outthinkgroup.com/tips/the-6-types-of-social-media
S o c i a l m e d i a u s e
Social media use (all ages)
85
59
3835
16
87
58
2926
22
81
64
37
31
38
0
10
20
30
40
50
60
70
80
90
100
Facebook YouTube Wikipedia Twitter GooglePlus
GB
US
Total
55% of mobile users ever send / receive emails on mobile, and use their mobile to visit social networking sites or apps
Social media use (under 40 yrs old)
Ipsos Global Trends
Google Analytics (geo)
Google Analytics (device)
Reasons for using social media
Keeping in touch
Keeping people up to
date
Staying up-to-date with
news
EntertainmentSharing opinions
3 s u c c e s s f u l i n g r e d i e n t s
1. crowd sourcing
• Coined by Wired magazine in 2005 , but only coming into use today, crowd sourcing is:
– Getting ideas, content and support from a group of people
• Ask your audience
• Conduct research
– Favourite product
– Best use of…
• Get your audience to think about your products
– Increases brand loyalty and sales
• Cosmetics: The ultimate gift set
• Apparel: Best use s of [0123456] mustard jumper
• Travel: 5 things I loved about New York
2. collective intelligence
• In essence gaining data then analysing it
– Which of these if your favourite coat?
– What is your least favourite lipstick?
• Rearrange how your products are ranked
• Enhance product copy
• Gain reviews
– Social media can act as a baseline for conversion rate optimisation
3. human computation
• Gets us to solve problems
– Spot the difference
– 10 tickets to go to London Fashion Week
• This makes us: think, feel and act
‘ B u z z i n g ’ s o c i a l m e d i a c a m p a i g n s ( 2 0 1 4 )
Urban Decay
Domino’s
#TDThanksYou
http://www.youtube.com/watch?v=bUkN7g_bEAI
Generate ideas with Quora.com
Generate ideas with Quora.com
4 t a k e a w a y s
INDIVIDUALISE
User preferences and interests
INVOLVE
Engaging conversations
INITIATE
User generated content
@
INTEGRATE
Topical stories
fin.www.7thingsmedia.com@7thingsmedia
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