Six Easy Tips for Running a Successful Facebook Timeline Promotion

If you are new to Facebook marketing, there are many ways to attract fans to your brand. It may not be that easy. You will have to invest in knowledge, time, money, and commitment for true results.

1.Know the rules

Facebook has changed many rules related to promotions which can be good news. You do not have to rely on third party source to create a promotion, you can do it on-site with Facebook. However, a few rules still apply and revolve around how you can collect entries. For example, you can collect entries by having users post on your Page, comment or like your page. Also, make it a point to see that your promotion falls in line with your local, state, county, or country regulations.

2. Decide on a Promotional Theme

A Facebook promotion is a loosely based term and could include personality tests, quizzes, other contests and discounts. If you are offering something in exchange for a sign up or some action to be taken, it is a promotion. You can go with a timeline promotion that sues a post to promote rather than some fancy app. Ask for something that is worth to you. Do you want someone to like your page or become a fan? Do you want someone to actually sign up for something?

Some tips to pick a theme:

• It should appeal to your niche

• It can be interactive (questions, puzzles, etc.)

• Original and not just a duplicate of someone else's promotion

• Rewarding to users

3. Think of a Unique perspective

What attracts people to your promotion? What you need to find out is a reason why a fan would become a fan or opt for your network. If a holiday is around, think of a holiday theme. You could have a hashtag contest, where the best name for Santa's reindeer earns a prize and peers can vote on their favourite hashtag. You could also hold some photo contest.

4. Decide on how to go about the promotion

Even if you are running this promotion on your timeline as a part of your page and without an app, you still need to promote it. Facebook ads and other I nternet marketing Services methods help you spread the word. However, with no additional marketing it will never have an impact as you will only be relying on your fans and their willingness to spread the word.

You can try a wide assortment of tactics, such as these:

• Provide incentive for people to share the promotion.

• Use other social networks to tell people about your Facebook promotion.

• Use hashtags for more reach and visibility.

• Choose to promote your post and get the most out of it with a third-party ad-management app.

• Send out email and mobile blasts to your existing base.

• Sweeten the pot by adding big-time prizes (more on that later).

• Stress the importance of time by making your promotion a limited-time engagement.

5. Add a Great Prize

When you offer a prize, do not be miserly. If you have offered 50 percent to your customers, follow through and make a purchase on the backened. However, it should be in addition to a sweep take prize.

A few things about this type of sweepstakes:

• Have clear rules for entry, such as one entry per person, a clear way to vote,

• Pick a prize that gets people excited to join the sweepstakes.

• Be transparent when running the contest

• Attempt to target those within your niche

Some other tips:

Make sure you...

• Test the contest for smooth running

• Test your landing pages

• Set up your response with a mass mailer.

• Have the prize ready when someone wins.