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Teresa Torres www.ProductTalk.org !!
{@ttorres !!
Shifting to an Experimental Mindset: The Dos and Don’ts of Hypothesis Testing
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It all starts with a good idea.
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Confidence is not connected to reality.
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Confidence is a symptom of coherence.
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Coherence doesn’t necessitate truth.
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Research in Motion was confident in their secure network.
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Yahoo was confident in their start page.
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What assumptions are you making?
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Wisdom = knowledge + doubt
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Work toward your vision with conviction.
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And be prepared to be wrong.
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We need to be wise about our product decisions.
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We can’t predict the future.
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We will be wrong.
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We don’t know what’s best for our
customers.
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We don’t know
what to build next.
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And we don’t know
when we can deliver it.
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We need to update our methods to acknowledge these truths.
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Instead of writing 50-page PRDs …
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… we need to build iteratively.
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Instead of telling our customers what’s on our roadmaps …
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… we need to test our hypotheses in
customer interviews.
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Instead of building 10 features to find out only three worked …
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… we need to run 10 experiments and only build the 3 that worked.
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What would happen if your competitors started working this way?
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How do you shift to
an experimental mindset?
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Be prepared to be wrong.
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Test your assumptions.
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Experiment before you build.
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Know what you need to learn.
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Start with good hypotheses.
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The 5 components of a good hypothesis.
Teresa Torres Product Consultant & Coach !!
{
ProductTalk.org@ttorres
Let’s keep the conversation going.