Seo in-details

www.oyasisspring.com

Let’s Know How SEO Works

Search Engine Optimization

By SEO TeamOyasis Spring

Oyasisspring


Search Engine Optimization

SEO is easy way to get your leads

1What is SEO? 2How SEO improves your

Business? 3What we do

Exactly in SEO?

Oyasis Spring

What is SEO?

Get optimal results of your website in Google Search Results..

1www.oyasisspring.com

Oyasisspring


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's organic (unpaid) search results.

Search Engine Optimization Oyasis Spring

2 How SEO Can Improve Your Business?

More Traffic.. More Customers.. More Sales..


Oyasisspring


Improves your Ranking in Search Engines

The top benefit you get from SEO is to be highly ranked by search engines like Google, Bing and Yahoo. Once you are highly ranked, your chances of getting organic traffic are increased. Your work will be to convert the traffic into paying clients.

How SEO Can Improve Your Business? Oyasis Spring


How SEO Can Improve Your Business?

What are the benefits then??

Yes it is the natural question , if my website derives optimal search results , then what are the benefits!!!!!!!

Okay We are on top..


Enlarge Your market

There are many people who live thousands of miles from you who need your products and services. You do not want to be limited to one state or one country.

SEO is one of the best marketing tool that can allow you to reach people from anywhere in the world. That is a way to ensure that your business continues to grow.

Targeted Traffic

It is not good enough to get traffic to your web site, the traffic must be targeted. SEO ensures that the right people come to your website. This is possible because SEO can be used to make you rank for the right keywords.

How SEO Can Improve Your Business?


What to Expect from SEO??

This is a very common question and the answer rarely pleases anyone!

If you have a brand-new site, it can take between 6 and 9 months before your site begins showing up in the results for your keywords, particularly on Google which usually takes longer than any other search engine.

If your site is more than a year or so old and you’re optimizing for the first time, expect to wait 3 to 6 months before you notice changes.

How long does it take?

What it matters is Domain age and the required Keyword Competition..


What We Exactly Do in SEO?

We Analyze.. We Market.. We Report..

3



Keyword Research

Competitor Research

On page Optimization

Off Page Optimization

Site Analysis and updating suggestions

Social Media Optimization

Analytic Reports

Search Marketing ( Based on budget)

These are the things we do in SEO

www. Oyasisspring.com


Keyword Research:

Identifying the relevant keywords for your business is vital for its online success.

We track best performing keywords for your business based on extensive research. We also track what keywords your competitors are targeting and analyze and come up with the best strategy for you to extend your reach and visibility of your industry to your targeted audience and potential clients.

Suggested Tool: Google Keyword Planner

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Competitor Analysis:

We Analyze and find who are your top competitors…

A competitive analysis is a critical part of your company marketing plan.

We research and find who your top competitors are, what are the strategies they are following, what is their current online marketing position. So that, we can plan our strategy to beat and stand out of all the competitors.

Do a report considering the top 3 competitors, what far they are done with SEO and their strategy.



On page Optimization:

What ever the modifications we perform on website to optimize…

We perform the following things for On page:

PermalinkTitle tagsAnchor TagsMeta tag OptimizationImage ALT AttributeContent Optimization Header tags

Internal NavigationBroken Links Checking301 & 302 RedirectionsCanonicalization 404 Error RedirectionsSitemaps & Robots.txtContent Keyword density



In details about Permalinks:

Place your keyword in your page URL..

See that your website or website page names are the starting words of the 'keywords' you are targeting

Your UTL must have the least number of "/" (slashes).

Go for static URL Eg: Dynamic: www.peopletechgroup.com/page?id=123 Static: www.peopletechgroup.com/microsoft-services

Use ‘-’ instead of using ‘_ ‘or spaces.

http://www.peopletechgroup.com/page?id=123

http://www.peopletechgroup.com/microsoft-services



In details about Title tag:A title tag is the main text that describes an online document. It is the single most important on-page SEO element (behind overall content) and appears in three key places:

See that your website or website page names are the starting words of the 'keywords' you are targeting



In details about Meta Description Tag:Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

This description should be different for each page in a website.

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Off page Optimization:

We build links from external websites..

We perform the following things for Off page:

Social Bookmarking Directory submissionClassified Submission Blogging & Commenting Forum SubmissionsArticle Submission Video Sharing

Press release w3s, RSS & Document sharing Business ReviewsLocal Business ListingSlide Sharing



Website Analysis & Updating Suggestions:

Monitor your website and prepare suggestions..

A competitive analysis is a critical part of your company marketing plan.

We research and find who your top competitors are, what are the strategies they are following, what is their current online marketing position. So that, we can plan our strategy to beat and stand out of all the competitors.

Do a report considering the top 3 competitors, what far they are done with SEO and their strategy.



Social Media Optimization:

Target.. Engage.. Convert..

Use Social Media to grow your Business and Branding..



Why Social Media matters in SEO?

SEO has shifted to include more social signals, and social has become more algorithmic.

This is the dramatic change in the trends of SEO, The more you engage Social, the more you get traffic and Brand Awareness.



SEO Reports:

You can track what we have done with SEO.. The status of a website..

Search Engine Raking Report:

List of all keywords positions by Search engines and their respective ranking.

Search Engine Submission Report:

Record of the last time submissions were made to each of the search engines. The detailed reports include specific submission information to the directories.

Link Popularity Report:

Lists all new external inbound links from other websites and external outbound links to other websites.

You'll discover things like where your visitors come from, what pages they visit,how long they stay, what they buy, where they drop off, and how often they return.



Paid Advertising: (if Budget Supports)

For Branding, Sales and Leads generation..

To get your customers right from today! Increase Sales, Brand Awareness, and Generate Leads fast. But it costs a bit.

As organic SEO takes time to get in top position, We can maintain both SEO and Paid advertising to get leads right from starting business.

Search Engine Marketing ( Search Ads and Display Ads) Social Network Ads ( Facebook) Third Party Ads ( Business Listing, Classifieds, Other Websites)



Tools for SEO’s:

For Perfect Planning and Perfect Reports..

There are various paid and free tools are available for Search Engine optimizers.

Free tools provided by Google to generate analytics and keywords are Google Keyword Planner, Google Analytics and Google Webmaster Tools.

There are various online tools are also available such as www.alexa.com, www.compete.com, www.wordtracker.com and many more..

Recommended Paid tools which we used is MOZ ( If Budget Supports)



Summary:

Finally, what we want to say is..

Having a well-optimized website will, over time, improve your chances of better search engine results and increased site traffic. SEO is an important element in your overall marketing plan for your business. For small business owners (any business owner, for that matter), SEO is a viable alternative to PPC marketing which can be quite marketing, costly over time, but organic optimization requires patience.

This is What SEO is….

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Seo in-details