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WHAT DOES YOUR WEBSITE OFFER ? !!
Define a clear goal for your website
Pratham Vision
TARGET MARKET
Pratham Vision
CAN WE FIND ANYTHING WITHOUT SEARCH ENGINE?
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GOOGLE IS THE CLEAR SEARCH MARKET LEADER
Europe74%
Belgium90%
Austria93%
Denmark92%
Finland89%
France78%
Germany75%
UK72%
Switz.73%
Sweden86%
Spain85%
Russia31%
Norway80%
Egypt 83%
Ireland83%
Italy73%
Pratham Vision
IT'S NOT GOOD HAVING A GREAT WEBSITE THAT NO ONE CAN FIND. DISCOVER THE KEYS TO BEING FOUND ON SEARCH ENGINES.
Pratham Vision
Elements of a successful online strategy.
Google Analytics
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The first picture below shows that the bulk of traffic is coming directly to the website (e.g. users enter the address of the website in their browser directly). This website is missing out on a lot of business that could be brought by search engines. It is not search engine optimised.
The second picture reveals that the majority of the traffic to the website is brought by search engines. Search engines are promoting the website for free! This is the sign of a well optimised website.
ONLINE INTERNATE -MARKETING INCLUDES VARIOUS STRATEGIES AND TECHNIQUES, SUCH AS:
SEO ( Search Engine Optimization)
SEM (Search Engine Marketing) Banner advertising Social Media ( Blog, forums, social
websites( Facebook, twitter, Flickr….etc)) E-mail marketing Affiliate marketing Mobile Marketing Online press releases
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ORGANIC VS PAID
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SEO VERSUS SEM
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Search Phrase Nr of search results
Organic search results
Paid AdWords adsPratham Vision
ABOUT GOOGLE
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SEO AND SEM DEFINED SEO: “Refers to the process of “optimizing”
both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms”.
SEO is also optimization of a website for the free (organic) search listings SEM is also seen as the practice of buying paid
search listings OR free listings SEM is a type of online marketing that
encompasses both organic SEO and PPC marketing
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SEO Technical
optimisation Content Content
optimisationoptimisation Link building
strategy Subscription into
different directories
Pratham Vision
SEO
Technical optimisation Content optimisation Link building strategy Subscription into different directories
Pratham Vision
MAINLY ON-PAGE ELEMENTS WERE ANALYSED TITLE tags Meta Description Anchor text in links keywords used in texts Website Pages accessibility Internal and external links H1, H2, H3… Keywords in Meta tags PageRank Alt Tags
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TITLE tags
- 72 character OR 9 words- 1st & 2nd word is more important than other- Your site's Title MUST grab attention, create curiosity, evoke emotion to get the click. Don't just use your company's or website's name. I highly recommend that you spend the same amount of time when writing your Title as you would if you were writing
a Pay Per Click (PPC) ad. Because: No clicks = No conversions
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SEO TOOLS
- Google keywords Tool
TITLE tags Meta Description
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ALT TAG
Alt Tag Keywords for imagesYou can target your important keywords in your images .
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SEO
Technical optimisation Content optimisation Link building strategy Subscription into different directories
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Content Optimization
Anchor text in Link
Keyword used in text
H1,H2,H3
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UNIQUE CONTENT :
Google’s PandaGoogle’s Fresh
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H1, H2, H3…
H1 ===> Very Very Important Keywords
H2 ===> Very Important Keywords
H3 ===> Important KeywordsPratham Vision
SEO
Technical optimisation Content optimisation Link building strategy Subscription into different directories
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Internal and external links- Internal Links :
Internal and external links- external Links :
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Page Rank B > C > E > F & D > A > ANOTHER
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BACK LINKS
Site A and Site B. The 2 site is fighting about the ranking for the same keyword.
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BACK LINKS
So to decide which one will get the highest ranking Google will look at the links to the two sites. Here site A get a link from site C – while site B doesn't get any links. You can say C is giving some juice to site A. So site A will do best in the Google ranking.
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BACK LINKS
Now both site A and site B get a link from site C. Their are sharing the juice. So they will rank on the same level. So to decide which one will get the highest rank Google will have to look at other normally not so important things
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BACK LINKS
Now site A get another link from site D and site B get a link from E. So now Google has to decide – which one the two new sites are most important site D or site E. Who has most juice to give.
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BACKLINKS
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WWW.PRCHECKER.INFO
IMPORTANT WEBSITES
www.dmoz.org http://dir.yahoo.com/ Google Maps www.wikipedia.org/ www.digg.com www.youtube.com www.flickr.com
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FOLLOW VS NOFOLLOW
Getting only dofollow links would look unnatural and that might cause alarms. We all want out links to look natural for the search engines. Getting a high Page Rank nofollow links is always good. If not in Google then in the other search engines
Remember all links can brings traffic
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VALUABLE TOOLS & SEARCH QUERIES FOR LINK BUILDING
understanding of the links they already have1. Google Webmaster Tools
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POSITIVE ON-PAGE SEO GOOGLE RANKING FACTORS
keyword selection, try Google Ad Words - Google Trends
Keyword in URL Keyword in Domain name Keyword in Title tag Keyword in Description meta tag Keyword in Keyword metatag keyword density (1 - 6% - (each keyword/
total words)
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POSITIVE ON-PAGE SEO GOOGLE RANKING FACTORS
Keyword in H1, H2 and H3 Keyword font size ("Strong is treated the
same as bold, italic is treated the same as emphasis" . . . Matt Cutts July 2006 )
Keyword prominence (how early in page/tag) (Can be important at top of page, in bold, in large font )
Keyword in alt text Keyword in links to site pages (anchor text)
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POSITIVE ON-PAGE SEO GOOGLE RANKING FACTORS
All Internal links valid? All External links valid? File Size (Try not to exceed 100K page size,
Smaller files are preferred <40K ) Frequency of Updates (Frequent updates =
frequent spidering = newer cache ) keyword stemming ( Stem, stems, stemmed,
stemmer, stemming, stemmist, stemification )
URL length (less than 100 is good, less is even better )
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NEGATIVE OFF-PAGE SEO GOOGLE RANKING FACTORS
Traffic Buying Google hates link-buying, because it corrupts
their PR model in the worst way possible.1. Does your page have links it really doesn't merit?2. Did you get tons of links in a short time period?3. Do you have links from high-PR, unrelated sites?
Zero links to you
Links from bad websites
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WHAT IS ADWORDS?
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Query
No charge unless an AdWords Sponsored Link is clicked.
ADWORDS ARE SPONSORED LINKS
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ADVERTISING NETWORK4
5
Text Ads
Source: ComScore Media Metrix – Oct 08
Display Ads
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GOOGLE ADWORDS IS SIMPLE AND POWERFUL How it works?
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Why it works?• Helps you reach new
audiences
• Excellent control
• Highly measurable results
• No minimum spend requirements
•Choose keywords•Set budget•Decide where ads will be displayed
People click on your ads and connect with your business
You create your ads
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E-MARKETING
Free Ads Banner Advertising Press Releases How to select the best websites to put your
ads in it (Free and Paid Ads)
SEO
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ROBOTS.TXT
SEO
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NO. OF VISITS PAGEVIEWS
AVG. TIME ON SITE % NEW VISITS
BOUNCE RATE
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MAP OVERLAY
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NEW VS. RETURNING
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LANGUAGES
BROWSERS
SCREEN COLORSSCREEN RESOLUTIONSFLASH VERSIONSJAVA SUPPORT
TRAFFIC
REFERRING SITES
KEYWORDS
TOP CONTENT
GOALS
WWW.ALEXA.COM
SOCIAL MEDIA, SEM & WEB 2.0
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BLOGS
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VIDEOS SEO
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PHOTOS SEO
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Thank You
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