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Future of the UXHow to be prepared to win
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What might have drastic impact to digital consumer businesses?
Wireless future: The explosion of
screens
Software evolution: Exponential competition
Changing business models:
Creating leverage
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S Wirelessfuture
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Why should I care?
Just at the beginning of digitalisation
Disruptions will become bigger and occur more
frequently
Understanding helps to create leverage
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The next killer gadgetis not physical?
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What does a wireless future mean for businesses?
I do not want to carry bulky screens with me but I’m
identified
I want a great experience at any screen when viewing
or projecting
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There will be screens everywhereTRANSPORTATION
Personal Car Autonomous Driving UI
Personal Car Entertainment & Navigation UI
Public Transportation Ordering UI
Public Transportation EntertainmentAdvertising Screens UI
OUTDOOR / PUBLIC SPACE
Drones / Robotics
EntertainmentAdvertising Screens UI
Smart Shops / Shop UIs
Connected Sports
HOME
Security
Automation
Locks, lights, cameras
Virtual assistants
PERSON
Wearables
Smart clothing
AR / VR
Smartphone
Amazon AWS will be part of multitude of these servicesas core foundation of cloud infrastructure.
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Creating a seamless User Experiencewill be challenging
Basics of eCommercearen’t always in place yet
Complicated legacy systems
Di�cult to engage customers daily
Operating Leverage
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Software will eat the worldSoftware will eat the world
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Luckily the technology is already here
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JavascriptJavascript
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Why does it matter tomy business?
All big players stand behind JS
It will work with every screen - no more restrictions
Faster, easier, more cost e�ective, more developers, more frameworks….
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Exponential advancements
exponential competition
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Exponential advancements
exponential possibilities
FROSMOX16 was held around this time
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Super cheap technology enables
More companies will engage in more business
Easier to experiment new business models for anyone
Easier to create leverage
Distribute faster People adopt faster Companies will succeed
and fail faster
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Be aware of “winner takes it all” markets
Actual Consumption for Apps, Wesites, US 2014
27apps used per
month
79% of time spent on
apps
96websites visited
per month
44% of time spent on
websites
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Sources: Nielsen, Comscore, Ars Technica, TechCrunch, Internetlivestats, Digitalsmiths,Activate analysis. Averages across all users with access.
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It’s just in media - who cares?Internet and software will create a world
where it will be possible to create rapid
global leverage for ANY BUSINESS
UBER
AIRBNB
?
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GOING AGAINST GILLETTE (P&G)...ARE YOU INSANE?!
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2012 - 2016: Unilever buys with 1b, what happened?
Gillette’s (P&G) power
was based on
R&D
Branding & Advertising
Distribution & Retail
How did Dollar Shave Club
manage to get 15% market
share?
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Welcome to the disruption
Each of Gillette’s (P&G)
advantages were destroyed:
R&D: shaves are good
enough
Branding & Advertising:
Youtube & FB are free!
Distribution & Retail:
Amazon’s cloud & great UX
How did Dollar Shave Club
manage to get 15% market
share?
Lot of value was destroyed:
15% market share = 5% of the revenue
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Winner takes it all marketsAmazon can leverage all of these to make sure the prices are low
Buying power
Delivery power
Server infrastructure power
Warehouse power
Payment gateway power
And membership power to add margin
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Experiment and rethink around strategy
protectsyou
needs to be obvious
retains customers
needs to be perfected in order to justify exclusivity and continuous payments
EXCLUSIVE EXCELLENTSERVICE
PROBLEMSOLVED UX
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Summary - future of the UX
Wireless identification leads to an explosion
of screens
Javascript as technology will
accelerate business development
You can and should start today
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Thank You!Mikael Gummerus
Founder & CEO
[email protected]+358 50 323 4643
www.frosmo.com
