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Greater St. Louis, MO Roofing Greater St. Louis, MO Roofing Contractor Contractor Web Marketing Case Study Web Marketing Case Study

Roofer Internet Marketing Case Study

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Page 1: Roofer Internet Marketing Case Study

Greater St. Louis, MO Roofing ContractorGreater St. Louis, MO Roofing ContractorWeb Marketing Case StudyWeb Marketing Case Study

Page 2: Roofer Internet Marketing Case Study

A One-Stop-Shop ContractorA One-Stop-Shop ContractorOur St. Louis, MO client offers a broad range of

services, inclusive of roof replacement and repair, siding, windows and gutters.

Even though they were aggressively marketing their business online, this GAF Master Elite Dealer came to us in September 2013 looking to improve their lead

volume, website traffic and keyword rankings for all of their services.

Page 3: Roofer Internet Marketing Case Study

The Catalyst for More Traffic & RankingsThe Catalyst for More Traffic & Rankings

To be competitive for roofing in greater St. Louis, we built a dynamic, visitor-adaptive website with fresh local content to turn more of our

client’s website visitors into leads.

Our team worked on all aspects of the client’s online marketing, including Pay-Per-Click (PPC), Search Engine Optimization(SEO), Social Media, Local Listings, Web Design, Online Display Advertising, Content

Marketing, Reputation Management, and Web Design.

All of these services are included in the Contractor Nation Lead Generation program, and our client only pays for qualified leads that

their site will now generate.

Page 4: Roofer Internet Marketing Case Study

Steady Growth in Traffic & Rankings inSteady Growth in Traffic & Rankings inOnly 6 Months!Only 6 Months!

With their new website full of local, relevant, and optimized content, the company saw a 247% increase in organic & local traffic alone from

October 2013 to April 2014.Their website’s visits increased an average of 26% month-over-month.

April 2014 April 2014 687 Visits687 Visits

October 2013 October 2013 198 Visits198 Visits

This is only the beginning! Our client’s website traffic visits will continue to rise as we add more fresh and localized content.

Page 5: Roofer Internet Marketing Case Study

Competitive RankingsCompetitive Rankings

As a result of our PPC, online display advertising & organic marketing services, our client ranks in the top 3

positions for organic roofing keywords in the greater St. Louis, MO area.

For many search terms, their site ranks in all of the top 3 organic positions.

Page 6: Roofer Internet Marketing Case Study

More Qualified LeadsMore Qualified Leads

October 2013October 20138 leads8 leads

April 2014April 201472 leads72 leads

Since joining the program in October 2013, our client has increased their lead volume 9x with an average monthly

increase of 26%.

Page 7: Roofer Internet Marketing Case Study

Our Clients Only Pay Per Lead Our Clients Only Pay Per Lead and Only for New Business!and Only for New Business!

Contractor Nation’s precise lead tracking program identifies where leads are generated, i.e., pay-per-click ads, a search in

Google, a display ad, or just a direct search for a company.

We only charge our clients for exclusive leads through a contractor’s own website, and only for new business

opportunities.

“New business opportunities” means that we don’t charge you when someone comes directly to your website or searches for

your own brand.

Page 8: Roofer Internet Marketing Case Study

More Qualified Phone LeadsMore Qualified Phone Leads

The number one mistake home improvement contractors make is only tracking leads generated

from web forms and not from calls. Since many customers would rather speak with knowledgeable

employees when it comes to matters of the home, it is typical for contractors to get 2x as many phone leads

as they do web contact forms. Our roofing client experienced a 78% average

monthly increase in phone leads since joining the program in October 2013!

Page 9: Roofer Internet Marketing Case Study

Proven ResultsProven Results

Over the course of 9 years, our Supercharged Program has helped over 400 specialty contractor companies across the U.S. and Canada, successfully grow their

business.We can help you too!

Call Today To Learn More orSign Up for a Free Contractor Website Consultation