Researchandanalytics4u

Tell Us Your Desired Data Cuts Or Information Need?We at (researchandanalytics4u.com) specialize in providing you your desired data sets in yourrequired format and as per your timelines.Be it business analysis, business research, data analytic, data set or a content feed requirementson digital media & marketing, telecoms, new tech & other ICT related markets that youhave; Please go ahead and let us know about your requirements and access our matching outputdelivered to you as per your timelines.Go ahead and use our “go-to-market” data and info servicesSelect Your Desired Domain (from the menu as below)1. Digital Media & Marketing include segments like B2C & B2B E-commerce, Online Media& Entertainment, Online Advertising and Marketing, Internet, Mobile, SocialDemographics & Usage, Wireless2. Telecoms3. New Tech4. Other ICT related MarketsTo Access Our Data Cuts & to tell us your requirement for data tables, charts, info graphics, dataanalysis, Information cuts, research snapshots, excel spreadsheets; data snippets please contactus at; [email protected]

About researchandanalytics4u.comResearchandAnalytics4u.com provides business information research and analysis to the digitalmedia and market space telecommunications, new emerging technologies and other related ICTmarkets worldwide. We are your one stop “Go-To-Market” destination for your desired data setsand feeds covering worldwide geographies.To Access Our Data Cuts & to tell us your requirement for data tables, charts, info graphics, data analysis,Information cuts, research snapshots, excel spreadsheets; data snippets please contact us at;[email protected] MethodologyWe follow the following robust standard research methodology for our estimates andprojections.Our Methodology follows the following steps on a regular basis to arrive at our data sets andanalysis;Step 1: Collating and Aggregating Data Cuts from best available sources in the industryStep 2: Normalizing the Data for noted differences in methodologies used in final calculationsand in research approachStep 3: Weight (the data) based on number of factors like accuracy of sources, sample size andsophistication etc.We weight the data based on numerous factors like for example; sample size accuracy, overrepresentation in the sample size, historical accuracy, comparing estimated and projectedvalues and their accuracy etc. This is to bring the results of a study in line with the overallpicture.Step 4: Evaluating the data that also involves filtering and analyzing the data cuts.In this step we take into account the latest trends or developments in the marketplace. Beforecreating an estimate or projection, we also look at the broader economic, technological, marketand cultural trends that affect the area being measured. All the data sets and feeds arebenchmarked against the best available sources worldwide.Step 5: ForecastingAll of the above is factored into our forecasts. In many cases it is incorporated into an integratedstatistical model, along with data on other related trends.Why Us?So following our methodology our clients get a complete picture by using our data sets as thefinal source for all their data requirements. What more; they are also not required to go andaccess any other sources apart from ours, as our data sets and content feeds offer them a “one-stop solution” for all their data requirements.So our data sets and data feeds act as a ready referral “one point referral” and “go-to-market”source and can be always be easily accessed on any device of choice by the client.To Access Our Data Cuts & to tell us your requirement for data tables, charts, info graphics, dataanalysis, Information cuts, research snapshots, excel spreadsheets; data snippets please contactus at; [email protected]

Our Research & Data Analytics ServicesAccess Our 3 Key & Unique Services As Sampled BelowA. Our Data SetsTable 1: Internet Users India (in millions), 2013-2018

Year 2013 2014 2015(f) 2016(f) 2017(f) 2018(f)Internet Users (in millions) 176 230 268 292 326 358

-% of Population 14.32% 18.49% 21.28% 22.92% 25.30% 27.48%Source: researchandanalyics4u.comB. Our ResearchIndia Internet Compendium 2015: "This report covers Insights and Digital Stats for the DigitalMedia *& Marketing"This REPORT presents ready-to-use key data sets as tables, charts and figures along withsuccinct qualitative insights. The report has forecasts up-to 2018 starting from 2014 as baseyear. This REPORT covers all the following key channels of the digital market end-to-end;-Usage & Demographics-Video, Audio-Social Media-E-commerce (B2C & B2B)-Multi-channel Marketing-Customer Experience-Usability-Search, Display, E-mail Marketing-Internet Advertising: Search, Display, E-mail-Mobile: Market size and demographics, Mobile Apps-Mobile Advertising-Mobile InternetSix of Our Other Latest Featured Research are as follows;i. Global Digital Media Compendium 2015: "A comprehensive in-depth compendium on the digitalmedia industry worldwide from 2014 and going up to 2018"ii. Global User Demographics Research & Data Cuts On: "Internet Users, Social Media Users andMobile Users & Usage from 2014 and going up to 2018"iii. Global B2C E-commerce Round up Report 2015: "A Quantitative Reality Check on the B2C &B2B E-commerce market worldwide with forecasts from 2014 and up to 2018"iv. Worldwide Online Advertising Industry 2015: "Worldwide coverage and quantitative deepdive study positing a reality check on the actual ROIs for this Industry also includes forecasts from2014 and up to 2018"."v. Worldwide Internet Access & Technology Report 2015: "Worldwide Internet Access, Devicesand Technology trends report also includes future trends going forward"

vi. B2B E-commerce Report 2015 "Mapping, Sizing the B2B E-commerce Market worldwide withfuture scenario and numbers up to 2018"C. Data Analytics for You"India’s New “Not-Poor Not-Middle Class”-and its implications on the digital Industry?"Between the poor and secure middle class is a new global class, living on $4 to $10 a day… thatare relatively rich, but economically vulnerable. They are likely to be politically restive –or catalytic (agents).Our Analysis: "India’s vulnerable class peaks in population and income share in 2030 & India’s newdigital population will come from this segment going forward"

Table 1: Income and Population share of $4 to $10 per capita per day threshold group(Absolute population in brackets)Year Income Share Absolute Population2010 12% 150 m2015 20% 251 m2020 30% 420 m2025 36% 501 m2030 44% 650 m

Note: Constant 2009/2010 NSS income distribution re-scaled using GDP growth projections. Source: Birdsall et al (2013,forthcoming), based on Foure et al. (2012), India NSSO (2010), Milanovic (2011), and UN Population Division (2012),Population Projections For India And States 2001-2026 Report of The Technical Group On Population ProjectionsConstituted By The National Commission On Population & researchandanalytics4u.com Analysis & Calculations

"To Access Our 3 Services Areas let us know of your requirement”To Access Our Data Cuts & to tell us your requirement for data tables, charts, info graphics, dataanalysis, Information cuts, research snapshots, excel spreadsheets; data snippets please contactus at; [email protected]

Worldwide Advertising Spending 2014-2015In India Advertising spends across all media increased by +8.7% in 2014 and are forecast toleap by double digits of +11.0% in 2015. Further growth of +11.3% is predicted for 2016. This isas per Carat latest forecast (March 2015) for worldwide advertising expenditure in 2016.As per the Ad spending per person per capita major-media ad spending in 2015 and 2014numbers from zenithoptimedia; India although lies within bottom three among 5 lowestadvertising market worldwide right now, but is still growing at double-digit rates.eMarketer growth for total media spends as well as for the digital media spends however showssteady decrease from 2013 from 2014 onwards. As per emarketer.com March 2015 numberstotal media ad spending growth was10.0% in 2014 and it will further decrease to 8.0%in theyear 2015. The digital media ad spending growth will decrease from 30% in 2014 to 27% in2015.Table 1: Major Media Spends Per Capita, India 2014 & 2015

Rank Market Major Media Spending Per Capita (In USD)2015 2014 % Change25 India 4.99 4.53 10.2%Source: Publicis Groupe’s Zenithoptimedia (Advertising Expenditure Forecasts, December 2014).Numbers rounded; data table collated by researchandanalyics4u.com

Table 2: Comparative Estimates Digital Advertising India 2014, in millions USDAgency Year (2014)GroupM 558.0

eMarketer 739.2researchandanalyics4u 592.4Source: researchandanalyics4u.com

Our Analysis1. Digital Ad Market Size differs as reported by different research companies. This is due toa difference in research methodologies and definitions used to measure. The timelinesalso differ in many cases.2. Digital ad market numbers from Carat, ZOM & eMarketer and their respective growthrates for coming 5 years differs a lot. The digital ad market size in India in 2014 wasaround3. The advertising industry in Asia-Pacific is dominated by lead players like Dentsu Inc.,WPP plc, Hakuhodo and Interpublic Group, who hold a substantial aggregate marketshare and their large size intensifies competition.4. Asia Pacific % share by value in the Global advertising industry in the year 2014 wasaround 30%.5. India’s % share by value in the Asia Pacific advertising industry was around 11%.To Access Our Data Cuts & to tell us your requirement for data tables, charts, info graphics, dataanalysis, Information cuts, research snapshots, excel spreadsheets; data snippets please contactus at; [email protected]