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Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts
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Hardcore PPC Tactics
John W. Ellis @johnWellis
Creating Custom AdWords Dashboard using App Script
@JohnWEllis
Current Reporting Options
Google Analytics Dashboard
@JohnWEllis
Current Reporting Options
Google Analytics Dashboard
• Limited amount of rows• No white-labeling• Automation is limited• Not user-friendly (or executive-
friendly)
@JohnWEllis
Current Reporting Options
• Bid management is not needed
• Paying for accessible data
• Allows GA data into Apps Scripts supported products
• Docs, Sites, Spreadsheets
@JohnWEllis
What does this mean for PPC Reporting?
Automate Reporting using Google Apps Script
@JohnWEllis
What does this mean for PPC Reporting?
Automate Reporting using Google Apps Script
@JohnWEllis
Google Analytics Report Automation (Magic).
• Script already created
• No coding required
@JohnWEllis
Using ‘Magic’
Google Analytics Report Automation (Magic).
@JohnWEllis
Create Core Report
Google Analytics Report Automation (Magic).
• Metrics & Dimensions
@JohnWEllis
developers.google.com/analytics
Google Analytics Report Automation (Magic).
@JohnWEllis
Create Core Report
Google Analytics Report Automation (Magic).
1. GA Profile ID
2. Date Range
3. Metrics
4. Dimensions
5. Filters
6. Sheet name
@JohnWEllis
Replicate a Google Analytics Reporting
Automate Reporting using Google Apps Script
@JohnWEllis
Replicate a Google Analytics Reporting – Why?
Automate Reporting using Google Apps Script
• User Access Issues• No Email or attachments
@JohnWEllis
Automate Reporting using Google Apps Script
• Custom Graphs / Charts
Replicate a Google Analytics Reporting – Why?
@JohnWEllis
Automate Reporting using Google Apps Script
• Triggers
Replicate a Google Analytics Reporting – Why?
@JohnWEllis
Where we are
Automate Reporting using Google Apps Script
• Install Google Analytics Report Automation (Magic)• Get fields from developers.google.com/analytics• Create schedule using Triggers
From Data to Dashboards
@JohnWEllis
Creating an AdWords Dashboard
@JohnWEllis
Creating an AdWords Dashboard
@JohnWEllis
Creating an AdWords Dashboard
@JohnWEllis
Advantages
Custom AdWords Dashboard
• Automated
• No Limitations
• Live Report
• Custom Design
Thank You!
John W. Ellis@johnwellis
Thank You