Management Team

Christophe Garnier CEO • 15 years experience in digital media • Founder of Totsy, repeat entrepreneur • Raised a total of $40M+

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Chiara Jovanovic President & COO • 10 years of biz dev & finance • Part of team who sold Diapers to AMZN $550M • Mom of an awesome18 mo girl

Rezoanul Alam • Ex-VC turned entrepreneur • Founded & sold Fizzback for $80M • 20 years of start-up expertise

Ambassadors

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Our 4 top moms & experts are: 1. The face of the company for the mom consumers 2. Leaders of experts & services on-boarding process 3. Promoting Parentify on social & traditional media 4. Ongoing engagement to grow moms community

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Tammy Gold Parenting & Education Expert

Keri Glassman Diet & Nutrition Expert

Lindsay Brin Health & Fitness Expert

Lara Galloway Life & Work Expert

Our founders have been featured in:

The Opportunity

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Parents are missing the single place to find & book vetted services

Service providers are always looking for new clients

Market Size

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{ }Note (*): Research performed using Google AdWords Exact Match

90M parents 4.5M births/yr

Spend 15hrs/wk online

$7B industry 15% growth

Numbers & existing industry Addressable Market

Company to become the Amazon for services

Parents

Use

Services

Each month, parents perform 1.3M Google searches related to MommyCoach experts & servcies*:

• Average CPC is $0.8 • 3% conversion means a $27 CPB !

Estimated market new comers • 1-2% moms turning to online booking (~1M users)

spending $40/mo = $500M in revenue

North American parents are a lucrative segment: • Engaged & loyal customers • Mom is household CEO, making purchasing decisions

Why Now

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Timing is right{ }

Behaviors

Expectations

Trend

Parents are online for products & social

Parents expect to simplify their lives

Market Highly fragmented & disorganized

Multiple players launching in various verticals

Parents Problems & Solutions

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We connect parents to service providers{ }

1. Choice/Access

Access 100’s of the best experts & services

2. Quality/Trust

Go go from trial error to certified & peer-reviewed

4. Cost

Access to the best pricing on our platform

3. Convenience

Face-to-face or remote anytime & anywhere

Parents Problems & Solutions

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We connect parents to service providers{ }

1. Choice/Access

Access 100’s of the best experts & services

2. Quality/Trust

Go go from trial error to certified & peer-reviewed

4. Cost

Access to the best pricing on our platform

3. Convenience

Face-to-face or remote anytime & anywhere

Service Providers Problems & Solutions

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Parentify is the first platform allowing 1000’s family-dedicated services to scale their businesses{ }

Note (*): MommyCoach is already compliant at a State and Federal Level .

We have 40% spare capacity

We waste 30% of our time

Local marketing is too expensive

Find many more client, grow business from local to national & fill excess capacity

Remove all unbillable time spent traveling/scheduling/invoicing

Leverage our marketing machine to scale business

Service Providers say.... enables to....

User Experience

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1 2 3

4 5 6

Select PackageSelect Expertise

Contact Your Provider Learn & Enjoy!

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Pay Package

Select Service Provider

Parents are able to meet experts physically, via phone or via live video{ }

Product Features

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1.5M Service Providers

90 Million Moms

Billing

Marketing

Search

Live Video

Booking MLM

Ratings

Messaging

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User Acquisition

SEO/SEM

CPA/ CPC/CPM Social Media

& PR

User Growth

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1,000 mom bloggers

Parenting Publishers

In order to acquire mom users, Parentify will utilize all channels related to the mom audience, leveraging our strong existing network{ }

Broadcast Promotions

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Strategic Partnerships

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1. Founding Partnership

2.Partnerships in negotiations

130K emails

7M emails 2M emails 25M emails

2M emails2M emails2M emails

3M emails1M emails4M emails

In addition to our founding partner Kidville, Parentify will leverage databases of major players in the parenting industry { }

Business Model

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15% commission on 1st session, then digressive

Per booking commission Monthly membership

Platform licensing

B2C

Option 1 Option 2 (2015)

B2B

$5-10K/mo per clientOur first client:

Recurring Revenue

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{ }Source: International Coaching Federation

Average service-client

relationship last 4-8 months

Parentify is a repeat business with decreasing marketing needs and a large LTV

- Pregnancy Coaching (10-12 mo) !- Lactation & Sleep Training (2-3 mo) !- Educational Services (12 mo ave.) !- Post-pregnancy Fitness (6-8 mo) !- Family & Children Nutrition (12 mo ave) !- Relationships & Sex Therapy (8-12 mo) !- Balance & Stress Reduction (12+ mo)

Most of MC Topics Require Multiple Months of Sessions

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Need for Funding

$1M Convertible Note

Investors: - Business Angels - Early stage VCs

$650K raisedUsed of Funds: • Market Validation • Tech Dev • Team • Marketing • Generate Key Metrics

$350K to be raised

Summary

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1. Big Market 2. First Mover

3. Killer Team4. Scalable Model

Christophe Garnier Founder & CEO Cell: +1 (415) 812-9111

Q&A