Optimizing Your Product Page

Reach Engage Earn

PETER HEINRICHDEVELOPER EVANGELIST, AMAZON

@PeterDotGames

SNEAKY TIPS

MISLEAD A LITTLE TO IMPLY A CONNECTION

Muddy the Brand

They hope customers will download their app by mistake because of a similar icon, title, or description.

A BIG (FAMOUS) NAME DRAWS A BIG CROWD

Celebrity Likenesses

In most cases, you must get permission to use someone's name or likeness.

BRIBERY IS WRONG, BUT EFFECTIVE

Quid Pro Quo

For some, it's easier to buy positive reviews than to earn them.

IF REAL FANS ARE HARD TO FIND, CHEAT

Fake Feedback

Some developers spend more effort on scripts and bots than earning real positive reviews.

JUST KIDDING, RIGHT?

SNEAKY TIPS ARE NEVER WORTH IT

Integrity First

If you use questionable practices, it puts you in bad company. It can:

• Make it harder to report infringement• Jeopardize your revenue• Ruin your reputation

DRIVING DOWNLOADSThe biggest issue today is

Appstores use several techniques to present users with good choices:

• Manual lists (curation)• Automated lists• Recommendations• Showcases, bundles, promos

YOUR JOB DOESN'T STOP AT CODE FREEZE

Marketing Required

Your product listing page will drive over half of your sales.

Your listing page needs to work as hard as you do.

SHOWCASE QUALITY

A GOOD NAME CAN MAKE ALL THE DIFFERENCE

A Rose by Any Other Name

The most basic thing you can do to help make your app successful is give it a descriptive, memorable name.Founding

Father’s

Quotes

Famous

Quotes for

You

Chartboost/StoreMaven says:Name optimization increases conversion 22%.https://www.chartboost.com/blog/

ICONS: WHICH ARE FROM TOP DEVS?

ICONS: WHICH ARE FROM TOP DEVS?

It doesn’t matter.

ICONS: WHICH ARE FROM TOP DEVS?

YOUR BEST ICONImagery that Pops

Many great apps are overlooked because of a poor icon. Make sure icon, screenshots, and videos communicate quality.

Founding

Father’s

Quotes

Famous

Quotes for

You Chartboost/StoreMaven says:Icon optimization increases conversion between 8% and 17%, depending on the appstore.

After adding identical app with different name.

HIS OWN APPWhen my colleague did this with

Graph showsUnique Customer Count by dayFor two identical Alexa Voice Services apps

Both have fewer than 100 unique customers daily

Graph showsUnique Customer Count by dayFor two identical Alexa Voice Services apps

HIS OWN APPWhen my colleague did this with

Facebook campaign promoting both apps equally.

Graph showsUnique Customer Count by dayFor two identical Alexa Voice Services apps

HIS OWN APPWhen my colleague did this with

Twitter campaign promoting both apps equally.

Graph showsUnique Customer Count by dayFor two identical Alexa Voice Services apps

HIS OWN APPWhen my colleague did this with

Changed icon for Founding Father Quotes

Graph showsUnique Customer Count by dayFor two identical Alexa Voice Services apps

HIS OWN APPWhen my colleague did this with

Facebook campaign for FFQ

Graph showsUnique Customer Count by dayFor two identical Alexa Voice Services apps

HIS OWN APPWhen my colleague did this with

YOUR BEST SCREENSHOTImagery that Pops

• Show gameplay, not splash screens• Show what makes the game unique• Show action, not menus• It’s okay to annotate screenshots

Chartboost/StoreMaven says:Screenshot optimization increases conversion 35%.https://www.chartboost.com/blog/

Make a video and

SHOW GAMEPLAYYour promo video will often be the only thing

customers see.

Cinematic trailers are nice, but people don’t

play that. Show gameplay!

“But where’s the

game?”

-- A customer after seeing a 90

second game promo video on

YouTube consisting of an 85

second cinematic trailer,

followed by game dev credits.

OPTIMIZED VIDEOSImagery that Pops

• Show gameplay• Show what makes the game unique• Show action• Use Voiceovers and/or annotations

Chartboost/StoreMaven says:Adding video increases conversion 19%-35%Optimizing your video adds another 22% lifthttps://www.chartboost.com/blog/

Video one

Video two

Video three

What you may wish to avoid in your

DEMO VIDEO1. Customers don’t care where you went to

school or what jobs you’ve had.

2. Customers don’t really care about your

login screen or your menu pages.

3. Most customers don’t even care that you

worked 2 years on your game.

Customers care if the game will be fun!

GET CUSTOMERS EXCITED

Fun, Informative Descriptions

Think of your app's description as its dating profile.

Chartboost/StoreMaven says:Description optimization increases conversion between 11% and 23%, depending on the appstore.https://www.chartboost.com/blog/

MORE APPS INCREASE YOUR IMPACT

Leverage Your Catalog

Create multiple apps to build your personal brand and make your work more noticeable.

RECAP

PLEASE TAKE A DAY TO

OPTIMIZE YOUR…

What to do now?

Icon – Make it look like a AAA studio would.

Name – Reinforce your brand.

Screenshot – Show action!

Videos – Show unique aspects of your game.

Description – Would you date your app?

YOUR GAME ON THE AMAZON APPSTORE

Android devices

Kindle Fire

ReachMillions of customers in 236 countries and territories worldwide

EngageUnique programs that help you connect with your players

EarnBigger spendersInnovative new monetization mechanics

Amazon Appstore works on FireOS, Android, and Blackberry 10 devices

Fire TV & Fire TV Stick

BB 10

How did we do? http://bit.ly/devdaysurvey

Write a Good Product Description:http://bit.ly/AppstoreDetailPage

Follow us:@PeterDotGames

developer.amazon.com/blog