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ONLINE REPUTATION MANAGEMENT
[email protected]| www.bittarget.in
What’s included:1. Definition of ORM 2. Understanding of ORM3. Defining ORM Process
What’s in it for you:1. Learning the basics of ORM2. Able to prioritize & optimize workforce3. Effectively use them to build & retain
brand reputation
Online Reputation Management
[email protected]| www.bittarget.in
Online Reputation Management
ORM deals with everything about your company’s brandin the online community. This community includes theentire web – search engines, forums, blogs, news sites,social networking sites, etc.
Definition:
In the future the internet will be filled with what others say about
our products/ services.
[email protected]| www.bittarget.in
Online Reputation Management
Online Reputation Management is first beingmindful of your company’s online brand thenbuilding on that brand in the search engines(chances are this is where you are sought for themost) through social media and other websitesthat produce and disseminate content.
Understanding of ORM:
[email protected]| www.bittarget.in
Importance for an Individual
A few bad comments online can devastate a career.
They can affect his or her ability to be hired, to close deals or to
move up in an organization.
For an Executive
Online Reputation Management
[email protected]| www.bittarget.in
Importance for an Organization
How much you can sell.
The caliber of employee you can recruit.
The number of investors you can attract.
For many organizations a few bad comments that come
up high in the search rankings can be devastating.
This bad publicity can have an impact on sales, recruiting,
and morale.
Companies’ Reputation will Soon Dictate by:
Online Reputation Management
[email protected]| www.bittarget.in
Monitoring - Being mindfulDevelop a listening Process. This must include multiple methods for listening towhat people might be saying about you online.
Include the use of multiple tools and alerts such as:
Alerts.com
Socialmention.com
Google alerts
Yotify
Online Reputation Management
[email protected]| www.bittarget.in
Preventing - Building on that brand
Online Reputation Management extends to these factors connected to you:
Your Name
Company
Brand(s)
Product(s)
High profile employees
Online Reputation Management
[email protected]| www.bittarget.in
Preventing - Building on that brand
Building your brand can start from getting all of yourbrand’s social media usernames. You can find it out using:
As soon as you know on which social media sites your brand isstill available as a username, grab the opportunity to register itthere.
Online Reputation Management
[email protected]| www.bittarget.in
Some of the key social media accounts you SHOULD get are:
Facebook profile / page
Google+ Account / page
Quora
Another great way to prevent bad reputation web pages from ranking as your
brand is to create and maintain a blog. SEARCH ENGINES LOVE BLOGS.
Preventing - Building on that brand
Online Reputation Management
[email protected]| www.bittarget.in
Cleaning - Fixing any damaging content to your brand
Once the damage is done and you don’t have any ammo to fireback, here’s what you need to immediately do:
Contact the owner of the bad reputation site and ask to put it down.
If it is against the law, contact any possibly concerned government body and
ask them for help to bring it down.
Ask Google to de-index it if there are any elements in the page against
Google’s guidelines.
Tips for Keeps: If you have not already taken your brand name as your
username in all the powerful social networking sites, do it. NOW!
Online Reputation Management
[email protected]| www.bittarget.in
Say Hello, to us
Address:
Vasa Bittarget Pvt. Ltd.
A-88, 3rd Floor,
Sector-4, Noida
0120-455-4043 |9999-62-3343
