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ON-PAGE SEO &MIVA MERCHANT 2015
Properly Structuring Your Pages forSearch Engine Optimization
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AGENDA
Understanding SEO
Properly Structuring Your Pages
SEO Checklist
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UNDERSTANDING SEO
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Understanding SEOWHAT IS SEO?
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Understanding SEOPROGRESSION OF SEO
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Understanding SEOHOW IMPORTANT IS
ON-PAGE SEO?
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PROPERLY STRUCTURINGYOUR PAGES
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Properly Structuring Your Pages
Quality ContentEnjoyable User ExperienceSEO EssentialsBot AccessibleKeyword TargetedResponsiveSocially Inclined
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Properly Structuring Your PagesQUALITY CONTENT
Purposeful & necessaryBeyond self-promotion
Unique & better than the competitionDon't use manufacturer descriptions
Rich multi-media experienceImages, Videos, Well written copy
BlogsCustomer Reviews
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Properly Structuring Your PagesENJOYABLE USEREXPERIENCE
Appeal to your customers' inner desiresEasy to navigateAesthetically pleasing designGreat visual hierarchy
Easily scan-ableQuick page load timeResponsive interface
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Properly Structuring Your PagesRESPONSIVE
Especially MobileWearables, Mobile-phones, Tablets,Laptops, Desktops, TVs, etc.
Consistent URL Across All DevicesAvoid "m" dot domains
Cross Browser Tested
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Properly Structuring Your PagesSEO ESSENTIALS
Human Readable URLsTitle TagMicro Data / Schema.orgMeta DescriptionMeta Keywords
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Properly Structuring Your PagesKEYWORD TARGETED
Pick your keyword(s)Use it in the...
Page TitleHeadlinesBody TextURLImage paths & altInternal linksMeta DescriptionsMeta Keywords
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Properly Structuring Your PagesBOT ACCESSIBLE
XML & HTML SitemapsUnique & Static URLs
Managed with rel=canonical301 Redirect old URLsRobots.txt & meta tags allow access
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Properly Structuring Your PagesSOCIALLY INCLINED
Social Media Meta DataFacebook Open GraphTwitter CardsPinterest Rich Pins
Tasteful & relevant social media buttons
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Properly Structuring Your Pages
Quality ContentEnjoyable User ExperienceSEO EssentialsBot AccessibleKeyword TargetedResponsiveSocially Inclined
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SEO CHECKLIST
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Site-wide SEOAccessibility
Page accessPaginationRedirects404 errorsSite speedMobileDuplicate content
URL Structurewww or non-wwwCountry domain extensionSubdomain or subfolderDescriptive URLsHyphensURL parameters
SitemapsHTML sitemapXML sitemapImage sitemapVideo sitemap
On-page SEOKeywords
Single keyword per pageKeyword researchKeyword in URLKeyword in titleKeyword in headingsKeyword in content
ContentTitleUnique valueContent typeCrawlabilityLanguage targetingFreshnessContent length
ImagesFile nameAlt-tagSize
Display in SERPsMeta descriptionStructured dataAuthorship information
Social SnippetsThumbnail
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SEO Checklist
bit.ly/mivacon15-seo-checklist
Site-wide SEOAccessibility, URL Structure, & Sitemaps
On-page SEOKeywords, Content, Images, Display inSERPs, Social Snippets, & Local Search
Off-page SEOInbound links, Authority, Anchor text,Diversity, Nofollow, & Bad links
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RECAP
Understanding SEO
Properly Structuring Your Pages
SEO Checklist
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THANK YOU24 / 26
TOOLS, CHECKLISTS, &RESOURCES
SEO ChecklistGoogle - Mobile-Friendly TestGoogle - PageSpeed Insights TestFeed the Bot - ToolsMoz Blog
Presentation:stevensoule.com/mivacon/15/seo
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SOURCEShttp://altitudemarketing.com/seo-checklisthttp://backlinko.com/wp-content/uploads/2015/03/Google_Rankings_Checklist_Backlinko.pdfhttp://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.htmlhttp://inboundable.com/blog/how-to-do-quick-basic-keyword-research-for-beginnershttp://moz.com/blog/7-advanced-seo-conceptshttp://moz.com/blog/google-fresh-factorhttp://moz.com/blog/meta-data-templates-123http://moz.com/blog/site-speed-are-you-fast-does-it-matterhttp://moz.com/blog/technical-site-audit-for-2015http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimizationhttp://moz.com/blog/weighting-the-clusters-of-ranking-factors-in-google-analytics-whiteboard-fridayhttp://moz.com/google-algorithm-changehttp://moz.com/search-ranking-factorshttp://moz.com/search-ranking-factors/surveyhttp://onlineincometeacher.com/traffic/on-page-seo-techniqueshttp://searchengineland.com/seotablehttp://webdesign.tutsplus.com/articles/seo-checklist--webdesign-10740http://webdesign.tutsplus.com/series/seo-fundamentals-for-web-designers--webdesign-9715http://www.audiencebloom.com/2011/02/latent-semantic-indexing-lsi-what-is-it-and-why-should-i-carehttp://www.audiencebloom.com/2013/04/10-steps-to-seo-optimizing-your-blog-articleshttp://www.feedthebot.com/toolshttp://www.goinflow.com/mobile-optimizationhttp://www.google.com/insidesearch/howsearchworks/thestoryhttp://www.sitepoint.com/how-to-explain-seo-to-a-sixth-graderhttp://www.smallbusinesscomputing.com/emarketing/seo-in-2015-trends-and-tips-for-small-businesses.htmlhttp://www.theshortcutts.comhttps://blog.kissmetrics.com/seo-errors-ecommerce-websiteshttps://developers.google.com/web/fundamentals/layoutshttps://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimizationhttps://developers.google.com/webmasters/mobile-sites/mobile-seo/configurationshttps://support.google.com/webmasters/answer/40349https://www.google.com/webmasters/tools/mobile-friendlyhttps://www.reliablesoft.net/how-to-increase-web-site-traffichttps://www.reliablesoft.net/seo-tips-for-beginners-15-ways-to-google-boost-your-web-site/http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_actionhttp://www.slideshare.net/crumplezone/beyond-10-blue-links-the-future-of-ranking
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