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This is your worst nightmare if you are in sales & youmight have been in this situation once or may be twice.
You contact a potential client & you see that things aregoing smooth.
You regularly chat with your potential lead & then all of asudden you get a dead silence.
You were up to the edge of cracking that sale& youalmost had it, but now you are scratching your head&trying to make sense of what & where it went wrong.
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No worry, this happens to all of us sooner or later. Toease your confusion we have shared some importantinformation on why the leads fail.
This will help you figure out probable problems & helpyou stay ahead in future.
First thing first is how you come to know that a lead isqualified & you can begin with it.
Merely filling out a form or your lead asking youquestions are not enough criteria for a lead to qualify.
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There might be varied reasons for a lead that doesn’tconvert. May be poor communications or they needmore time.
If they suddenly drop communication then you need toresearch & develop your follow up strategy.
Appoint someone else to handle the talks for a change oroffer them some more personalized resources.
This may change their mind. Give visual content,catalogues, videos, statistics etc. about your product orservice.
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If things don’t seem to work then it’s fine. Don’t panic.Give some space to the client, this will borrow sometime.
Keep regular follow up don’t give up. Read below forsome interesting insight.
When your potential leads don’t respond……………
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How did you come to know that a lead is qualified?
Probable Reasons…………….
He/She is a frequent visitor of my site or store.
They filled out my lead form on first hand.
Signed up for my newsletter subscription
They contacted me to ask question about my products/services.
What if you find the lead is not worth enough or unqualified?
Just leave it! Yes, don’t waste your time & energy behind them. Find out better & qualified leads.
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Why leads didn’t convert?
They dropped the communication. Maybe you might too.Either they are not interested or they need some moretime. Anything can be reasoned for a lead not converted.
Now what . . . . .
Evaluate your follow up strategy or else try new mediumsto interact.
How to re-evaluate a follow up strategy?
Offer personalized resources relevant to your product orservices.
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Don’t repeat the same you gave in the first meeting. Appoint another person to lead the lead. Show something different to influence their mind & decision. Make a fresh presentation if necessary.
Are they ready……………….?
YES!Well done you turned a cold call into real cash.
NO!Give some space & try again. Don’t give-up! Remember it takes time make the potential client feel comfortable.
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Contact-us
• What’s your strategy to convert a cold lead? Contact us with your suggestion.
• You can also contact us for beautiful eBay store front design or specially customized eBay shop designs listing template designs.
• Email-us: [email protected]
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