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Little BackgroundTGC/IS – Who We Are – What We Do
299/300
+10k / mo. per store-3k / mo. per store
Never Feel Pain of 1 Source of Income AGAIN
2012 - Google’s Awakening Roadways over RankingsI WILL Own – Control Roadways
500+
Thanks for being my case study(guinea pigs)
“Guerrilla Marketing Today”“The Success Wheel”
Today’s Notes…
“Case Study”
Discoveries
62 Keys and Content - Confused
Fundamental Difference between Base Site & Authority Site
Driven by a misunderstanding
“A steady diet of failure, success always follows”
Driven by a working model
Show of hands if guilty Announcement In / Out
30 down 5 Navs
But We hired an S.E.O.?
Driven by a burst of energy….peters out130 down 5 Navs
“A steady diet of failure, success always follows”
“Working Model”Authority Driven Content
Old Term – Knowledge Based Content
170 posts
Cherissa story
Great Military CareerTremendous Experience2500 Emails to Atty’s
Nobody is Willing to be one of…
YOUR FIRST CUSTOMERS
Copyright 2014 - All Rights Reserved Today’s Growth Consultant
Guerrilla Marketing Today Chapter 1
Your Online CredibilityOften Determines Your
Over-All Income…
“What shows up when your personal or company name is typed into
Google?”
First Sentence of “Guerrilla Marketing Today” -Ken Courtright
What if you could achieveSame Results
Without paying for it?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Let’s dig in
If you looked more trustworthy, Would you be able to do more business?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Do people JUDGE other people?
”3 Seconds” – We are Judged & Convicted
So… Lets put this to the test?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Which of these financial advisors did76% of people trust with their money?
WHY?
Our “Presence” …gives off Signals:
Physical and Digital
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
As a Rule, can you “Over Dress”in society?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Ironically, the principle of “Over-Dressing” works
the same for your web properties!
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Most Websites Today……a bit under dressed
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
HOW DO WE KNOW??
Fact: Put the right S.U.I.T. on your website……Revenue WILL Follow
You aren’t so special that these methods won’t work for you
Best Part…
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Auth. Site – 50/50 $
May 1992
Rev. Gen – 50/50 $
Nov 2011
2 Unique Companies:
500+ Revenue Generating Websites
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Had a hunch… “Social Proof” Let’s test hunch
2013 Personal Goal:Why do some make more $?
Problem: …can’t “Test” inside our portfolio
130,000,000 + views 2014
30days / 30K
HAVE to Succeed…Contractually “Guarantee” 15% - 22%
500+ Revenue Generating Websites
Small Problem… we are really Growing
Closer look at “SOCIAL PROOF”
We needed
“Social Proof”What do our potential clients
NEED To Seeto feel comfortable to do business with us?
Power of “Social Proof”
We are Followers first, Leaders ONLY when have to
A “Group” CAN’T be wrong
There is Safety in a Tribe
Sell your Audience to your Audience
Fear of Loss…”Display your Resume”
Perception is Reality Comedian in a Suit
Put your “Suit” on The Media is your “Suit”
GIVE them someone to Follow “Prove you have clients” – ProBono!
4 Principles of website engagement“Social Proof” Fact: Action Needed:
One might say…That’s great for Ken, he’s got a team of Designers, Programmers, Developers…
…What the heck can “little old me” do?Let’s look at what we actually did…
* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
2. Suit Coat
*(haro)
1. GLFT Shirt
Google +
Facebook (fan page)
Positions “Presence” on4 of 10 Largest !!
Ps. YouTube a 12 yr. old
Is there anything on this page “little old you” CAN’T do?
* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
Google +
Facebook (fan page)
Twitter*(haro)
--Even a Comedian…Positions “Presence” on4 of 10 Largest !!
Ps. YouTube a 12 yr. old
What did this cost us?
For Revenue Generating Purposes…
Trust Trumps EVERYTHING
B.C. – 1995 Know – Like - Trust
1995 – Forever Trust - Know – Like - Trust
Is it Better to HAVE Credibility –or-
To APPEAR to have Credibility?
Best Business Question of our time…
Question of the day so far…
“ Are the people finding your websiteImmediately sure YOU
can be trusted with
THEIR MONEY? ”
Unseen CREDIBILITY = Unseen RevenueFact: In the U.S. we are paid in direct proportion to…
MORE SOCIAL PROOF
1/81/3.5
* This slide often upsets people:
Who We Are can only be measured by SOCIAL PROOF
Who We Are… not What We Do or What We
Know
= MORE Credibility= MORE Revenue Allowance
endorsements
endorsements
endorsements
testimonial testimonialtestimonial
media mediamedia media
sketch info
What, EXACTLY, should you do?