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slideshare.net/todaysgrowth/ceospace-1214
1. Build “Revenue Generating Websites”
2. Buy “Revenue Generating Websites”
3. Teach how to “Build” or “Buy” “Rev. Gen” websites
1992 - 1998
2009 - 10 year search
KNEW Rev. Gen. sites are my answer
“NEVER AGAIN”1998
“Our own Path”
Goal: 1000 Rev.Gen. Websites by 2015
“Whatever It Takes”
1st Discovery“No Clarity”Lots of Proof
Mort. Calc. – P.o.Fish – Pat FlynnAnchors (Soc.Proof)
2. 50-50 Rev. Share on Ad Revenues – 15% - 24%
1. 10k deposit + Cover Site Building Costs, then…
Our Model: (*didn’t work) 40k – 4MM (copy IACI)
3. Give 5% of our half for a referral…
4. Do “Whatever it Takes” to get to 1000 sites…
Here’s what we found in our Journey… Fear of Loss, Greater than Desire for Gain
The U.S. economic model no longer supports
The “Pile Method” - people are running out of TIME!
Fear of “Loosing Time” – Explain…
Our Company Today:
23 years later, an “Over-Night” Success
486 Revenue Generating Websites
Viewed 120,000,000+ each yr.
Growth Rate 28,000 views each day
50-50 split on Millions in Revenue / yr.
What, EXACTLY, did we do to get here,
and, CAN YOU DO IT ?
What else can I do, nights and weekends, that won’t increase overhead or expenses,
but will add another “Revenue Stream” to our household (business).
The Question of the Weekend is…
I know what you can do…
Here’s something AWESOME:
I’m helping them buy 15% - 24% revenue streams…
…that I’m buying from 18 to 26 year olds.
I wonder if I could“Make Money Online”
in “real estate”?
What I taught in L.A.
What do 18 year olds do to earn 1k to 20k / mo?
2. ”The Vehicle Creates the Revenue, not the Driver of the Vehicle”
18 year-olds Rule Book:
1. No Stinking Way I’m I buying into the
“Pile Theory
JobService ProviderDoctorSmall Business (10<)
*any Hr.=$
Rental PropertyInvestmentsRev. Gen. WebsitesR.E.I.T.’s
*only 0 Hr.=$
The Vehicle Determines the Winner, Yes or Yes?
Next few slides…
Help determine what business to startWhat new product to invent
What your clients want from you
And
What you should write into your websiteTO MAKE MONEY!!!
Let’s get cooking…How Great Would It Be?
Ad Revenue 3.3 B
How did we know to create that “Post” or article?Google told us what to write
If you click“Oreo” Ad
Snackworks paysGoogle $1.16
What Should I write on?What is everyone looking for?
Where’s the Money?
Google $2.50AllRecipes.com $1.07
Google $.80AllRecipes.com $.36
Review:What Should I write on?
What is everyone looking for?
1968 Uh Oh!
Corning had to wait a month for engineers to figure out next product
Why wait until you are dying to start another revenue stream?
Keyword planner, show you next product, idea or revenue streamin 30 seconds…
What should we write on ?What should we sell ?What do our clients want ? Ie. Bike Helmets
Your product, company, industry, body, etc., WILL die!
Why should everyone care about this simple little tool.
Entropy
Let’s take it up a notch…
80% of web content is borrowed, curated or leveraged !
Greatest Money Making Tool….EVER !!!!
Google Alerts…
Real World Use: Put your Key-Word silo into Google Alerts
Google Alerts
Mission Mode is holding a free workshop, note the title…
Editorialized Content Note:
We played “Siskel and Ebert” to that piece of content… …We simply gave our opinion of that piece of content !!
Best Part – Google told us what to “Editorialize”
Worthy of Repeating…
80% of web content is borrowed, curated or leveraged !
Greatest Money Making Tool….EVER !!!!
Real World Use: Put your Key-Word silo into Google Alerts
Google Alerts
Mission Mode is holding a free workshop, note the title…
Editorialized Content Note:
We played “Siskel and Ebert” to that piece of content… …We simply gave our opinion of that piece of content !!
Best Part – Google told us what to “Editorialize”
What would be the next step?
What Should I write on?What is everyone looking for?
What have we done so far…
1. Use “Google Adwords Tool” to determine what might be your: Next piece of content Next product to launch Next industry to go into
2. Use Google Alerts to “Editorialize” others content
80% of content is borrowed, curated or leveraged
Switch Gears:
Case Study
WebMD 1998 - 2005Dominated all “Spine” related Phrases
2001 – 2005Silo – 2005 to today
So far shown:
How to Create content people wantHow to Create “Authoritative” content people will trust (editorialized content)
Now, Let’s get Google’s attention:
Credibility Popularity Author Equity
How Google “Ranks” or “Stacks”
1. Credibility…
1. Credibility…
Started a site, posting weekly, goodBut, you are still “unknown”
What might happen if…
2. PopularityShoot – Post – Promote
Faculty - CEOSpace3. Author Equity
WebMD effect
1. Authors and Signals Lifts Main Site.
2. Main Site lifts all Faculty’s sites.
”Rising Tide”
3. Faculty – More traffic More Growth - More Leads
Lift from Social Signals (+1’s)
If Time - Nuggets
Talent is Never Enough… …Outwork everyone else!
You are going to screw it up… …until it is done! Don’t get good… …Get done!
My annual ritual wheel
M.J. final game
Disassociate… Go to War