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Internet of Things IoT Scotland 2015

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Page 1: Internet of Things IoT Scotland 2015

Welcome To

#iotscotland

Page 2: Internet of Things IoT Scotland 2015

#iotscotland

Mark StephenBBC Scotland

Page 3: Internet of Things IoT Scotland 2015

#iotscotland

Theo PriestleyForbes Online

Page 4: Internet of Things IoT Scotland 2015

I Predict A (R)IOTWhy everything is connected and everything will change

Theo Priestley

IOT Scotland 2015

Our Dynamic Earth

Page 5: Internet of Things IoT Scotland 2015

Theo Priestley

Technology Analyst, Advisor, Forbes

Twitter: @ITredux

http://www.linkedin.com/in/theopriestley

Page 6: Internet of Things IoT Scotland 2015

50.19.500.6.2020

The Numbers Game

Page 7: Internet of Things IoT Scotland 2015

Where Do You Even Begin ?

Page 8: Internet of Things IoT Scotland 2015

Three Things Will Occur

• Data will become open to all

• Real-time analysis will occur at source

• Blockchain technology will become a

critical component for security

Page 9: Internet of Things IoT Scotland 2015

Change Driven By Open Data Not Things

Page 10: Internet of Things IoT Scotland 2015

Planning For Change

Plan Do Check Act

Devices Data Insight Action

Page 11: Internet of Things IoT Scotland 2015

Changing Of The Guard

This is not a place for your Grandfather’s

Data Protection Act

Privacy today is not the privacy of 1998

Page 12: Internet of Things IoT Scotland 2015

Business Models Will Change

DIGITAL

INTERNET OF STUFF

Page 13: Internet of Things IoT Scotland 2015

The Customer Will See You Now

Page 14: Internet of Things IoT Scotland 2015

The Customer Will Own Their Data

And You Will Rent It From Them

Page 15: Internet of Things IoT Scotland 2015

Internal And External Opportunities

Appirio gives all employees Fitbit trackers

Google Hangouts offer employees live video

sessions with a trainer

Data mined from Chatter groups and Fitbit

devices lead to 5% reduction in annual

insurance premiums at approx. $300k

Page 16: Internet of Things IoT Scotland 2015
Page 17: Internet of Things IoT Scotland 2015

Theo Priestley

Technology Analyst, Advisor, Strategist

Twitter: @ITredux

http://www.linkedin.com/in/theopriestley

Page 18: Internet of Things IoT Scotland 2015

#iotscotland

Pilgrim Beart1248

Page 19: Internet of Things IoT Scotland 2015

Turning innovative ideas

into tangible value

Page 20: Internet of Things IoT Scotland 2015

The past & future of connected devices

…from my perspective

Page 21: Internet of Things IoT Scotland 2015

1998-2006

Splashpower

1998-2001

2000-

2001-2008

Page 22: Internet of Things IoT Scotland 2015

2006-2015

Page 23: Internet of Things IoT Scotland 2015

Energy Controls‘Hive’

Home Automation‘Iris’

Page 24: Internet of Things IoT Scotland 2015

An Innovation lesson

it takes time

Page 25: Internet of Things IoT Scotland 2015

Persistence

New

Science

New

Technology

New

Product

New

Sector

Profitable Growth

Page 26: Internet of Things IoT Scotland 2015

Revenue

Zone of temptationVision

Easymoney

Market

10y+

Page 27: Internet of Things IoT Scotland 2015

A couple of IoT lessons

Page 28: Internet of Things IoT Scotland 2015

Emb

ed

ded

pla

tfo

rm Fog?

ManagementAnalytics

UX

Security

Clo

ud

Pla

tfo

rm

Search

Page 29: Internet of Things IoT Scotland 2015
Page 30: Internet of Things IoT Scotland 2015

@pilgrimbeart

Page 31: Internet of Things IoT Scotland 2015

#iotscotland

Steve McKeeCisco

Page 32: Internet of Things IoT Scotland 2015

© 2014 All rights reserved. Do not distribute. Hosted by

Driving Real Business Outcomes with IoT

Steve McKee

Solution Architect

Page 33: Internet of Things IoT Scotland 2015

© 2014 Cisco and/or its affiliates. All rights reserved. 33

IoT is Here Now. And it’s Growing !

TIMELINE

2010 2015 2020

BIL

LIO

NS

OF

DE

VIC

ES

0

10

20

30

50

Adoption rate of digital infrastructure:

5X faster than electricity and telephony

25

12.5

7.26.8 7.6

World Population

50+ Billion Smart Objects

Inflectionpoint

Page 34: Internet of Things IoT Scotland 2015

© 2014 Cisco and/or its affiliates. All rights reserved. 34

IoT Investments Are Growing

Source: Cisco IoT Survey 2014; % of survey respondents N=1230

86%

76%

86%

79%

91%89%

77%

% of Respondents Increasing IoT Investments in

the Next 3 Years

Page 35: Internet of Things IoT Scotland 2015

© 2014 Cisco and/or its affiliates. All rights reserved. 35

2014 Microsoft Entered the IoT Market

Schnieder and ioBridge Announce Partnership

Siemens Announces $100M IoT Fund

UK Creates £45mIoT Fund

Zebra AcquiresMotorola Wireless $3.45B

June 2014 Apple Announces Their First Home Automation Initiative

Feb 2014 AT&T andIBM Announce JoinIoT Vision

Barcelona Smart City: $3.6B Value Creation

Google Buys Nestfor $3.2B

Announces IoT Group

IoT Market Is Here Now

0 1 2 3 4 5 6 7 8 9 10

11

Estimated Potential Economic Impact of Technologies Across Sized

Applications in 2025 ($ Trillion, Annual)

A Gallery of Disruptive Technologies

Source: McKinsey Global Institute

Mobile Internet

Automation of Knowledge Work

Internet of Things

Cloud

Advanced Robotics

Autonomous / Near-Autonomous Vehicles

Next-Generation Genomics

Energy Storage

3-D Printing

Advanced Materials

Oil and Gas Exploration and Recovery

Renewable Energy

Page 36: Internet of Things IoT Scotland 2015

Applications

Things

App EnablementWorkflow /

Rules Engine

Event

Management

Video

Sensing

Data Normalization

and Modeling

Protocol

Mediation

Enterprise App

Integration

InfrastructureSoftware Defined Networking

Network Compute Storage

Applications

App EnablementWorkflow /

Rules Engine

Event

Management

Video

Sensing

Data Normalization

and Modeling

Protocol

Mediation

Enterprise App

Integration

Cloud and Fog

Analytics

Security and

Identity Management

Open and

Programmability

(APIs)

Ease of use

and Management

InfrastructureSoftware Defined Networking

Network Compute Storage

Things

IoT Technology Platform – Accelerating Adoption

Page 37: Internet of Things IoT Scotland 2015

© 2014 Cisco and/or its affiliates. All rights reserved. 37

Environment

Great Barrier Reef in Australia

Buoys equipped with

sensors collect

biological, physical,

and chemical data to

minimize and prevent

reef damage.

Page 38: Internet of Things IoT Scotland 2015

© 2014 Cisco and/or its affiliates. All rights reserved. 38

Healthcare

Medication inThe United States

Smart pill bottles

remind patients to take

their medication and

records that the patient

has taken the correct

dosage.

Page 39: Internet of Things IoT Scotland 2015

© 2014 Cisco and/or its affiliates. All rights reserved. 39

SmartBuses

SmartBus Stop

SmartWater

SmartLighting

SmartParking

SmartCitizens

SmartWaste

RevenueCitizen

ExperiencesProductivity

Cost Avoidance

Jobs

Barcelona: Smart City

$3.6 Billion Value Creation

“We are obsessed with

building quality of life for

our citizens.

That is our present and

the future of our city.”

Antoni Vives

Deputy Vice Mayor

City of Barcelona, Spain

Page 40: Internet of Things IoT Scotland 2015

© 2014 Cisco and/or its affiliates. All rights reserved. 40

TRANSPORTATION

Reduced

Traffic Congestion

in SF

Deployed 20,000

Smart Parking

Spaces

Innovative

Demand-

Responsive

Pricing

40© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

San Francisco Gets Smarter Parking Spaces

IoE Solution

Parking, garage and

roadway sensors for real-

time parking

and traffic analysis

San Francisco, CA

Page 41: Internet of Things IoT Scotland 2015

© 2014 Cisco and/or its affiliates. All rights reserved. 41

Harley-Davidson Accelerates Product Cycles

Manufacturing

York, PAManufacturing flexibility across

supply chain

IoT Solution

Solution Partners

Sped up Product

Cycles by 10–20%

Accelerated Triage

and

Troubleshooting

Improved

Working Culture

Page 42: Internet of Things IoT Scotland 2015

© 2014 Cisco and/or its affiliates. All rights reserved. 42

Hamburg Is on Its Way to Becoming a Smarter City

Smart Cities

Hamburg, GermanyCitywide traffic incident

management solution,

Smart Street lighting and

environmental sensing, smart

shipping container management

IoT Solution

Solution Partners

Deployed Smart

Traffic and

Street Lights

Improved

Traffic Flow

Optimized Power

Consumption

Page 43: Internet of Things IoT Scotland 2015

© 2014 Cisco and/or its affiliates. All rights reserved. 43

And Many, Many, More……….

Becoming an Engaged and

Connected City

Driving new levels of Utility

efficiency and uptime

Gaining Double Digits

Manufacturing Productivity

Page 44: Internet of Things IoT Scotland 2015

IoTWF Working Groups

Horizontal Working Groups

Vertical Working Groups

Security,

Privacy,

Compliance

Standards &

Interoperabilit

y

Architecture,

Management,

Analytics

Innovations,

Start-Ups

Sensors &

Embedded OS

GTM:

New Business

Models

Marketing

Education Health Manufacturing Energy Retail Transportation Smart City

Page 45: Internet of Things IoT Scotland 2015

© 2014 Cisco and/or its affiliates. All rights reserved. 45

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 45

Prof. Michael Nelson,

Georgetown University

“Trying to determine the market size for the Internet of Things is like trying to calculate the market for plastics, circa 1940.

At the time, it was difficult to imagine that plastics could be in everything.”

Page 46: Internet of Things IoT Scotland 2015

© 2014 Cisco and/or its affiliates. All rights reserved. 46

The Internet of Things.Here.Now.

Page 47: Internet of Things IoT Scotland 2015

#iotscotland

John Swinney MSPThe Scottish Government

Page 48: Internet of Things IoT Scotland 2015

#iotscotland

Questions & Discussion

Page 49: Internet of Things IoT Scotland 2015

www.it500-conference.com

ITinThePark

Page 50: Internet of Things IoT Scotland 2015

#iotscotland

Refreshments & Networking. Please

check badges for breakout locations

Page 51: Internet of Things IoT Scotland 2015

www.scot-data.com

2nd Annual Big Data Scotland

Page 52: Internet of Things IoT Scotland 2015

#iotscotland

Welcome Back

Page 53: Internet of Things IoT Scotland 2015

#iotscotland

David HolderErion

Page 54: Internet of Things IoT Scotland 2015

© Erion Ltd 2015 - All rights reserved

IoT:

Integration and

Standardisation

Making your way through the “Fog”

Dr David Holder CEng FIET MIEEE

[email protected] http://www.erion.co.uk

IoT Scotland 2015

Page 55: Internet of Things IoT Scotland 2015

Profile: David Holder

CEO and Chief Consultant Erion

Author of numerous reports and whitepapers including

recent CGN and IPv6 studies for Ofcom

Chairman of IPv6 Task Force Scotland

Regular speaker at global conferences on IPv6

Extensive experience of IPv6 spanning over 17 years

Builds sensor networks for fun!

• PhD in electronic engineering

• (Microwave Semiconductor Devices)

• Fellow of IET (FIET)

• Member of IEEE (MIEEE)

• Chartered Engineer (CEng)

© Erion Ltd 2015 - All rights reserved

Page 56: Internet of Things IoT Scotland 2015

Integration & Standardisation

Why you should care

The consequences of getting it wrong

Standards

Take your pick

What will the future be?

Predicting the future is difficult

Backing the “right” standard/s

How to make the “right” choice

© Erion Ltd 2015 - All rights reserved

Page 57: Internet of Things IoT Scotland 2015

Why Standards are Important

Compatibility

Interoperability

Functionality

Flexibility

Longevity

Ease of use

Maintainability

Manageability

Ease of application development

Impact on bottom line © Erion Ltd 2015 - All rights reserved

Page 58: Internet of Things IoT Scotland 2015

Bewildering Array of IoT

Standards to Choose From

Examples of standards bodies and standards

How do you choose?© Erion Ltd 2015 - All rights reserved

802.15.4

CoAP HTTP

Page 59: Internet of Things IoT Scotland 2015

The Ideal

Devices talk directly to each other (the “Fog”)

No complex translators, gateways or “Upperware”

Devices communicate directly with the Internet

© Erion Ltd 2015 - All rights reserved

Internet

Page 60: Internet of Things IoT Scotland 2015

The Reality

“Vertical Silos” – islands of standards

“Upperware” necessary for interoperability

Devices cannot talk to each other or to the InternetIncompatible datalinks, WiFi, IEEE 802.15.4, NFC, Bluetooth etc cannot communicate directly

© Erion Ltd 2015 - All rights reserved

Upperware Upperware

X

Page 61: Internet of Things IoT Scotland 2015

The Solution

One standard beings all together

© Erion Ltd 2015 - All rights reserved

802.15.4

?

Page 62: Internet of Things IoT Scotland 2015

The current Internet Protocol IPv4 is not suitable

IPv4 addresses are exhausted* – none left for IoT(* IPv4 never have had enough, as it only supports 4 billion addresses)

Address conservation using NAT/CGN* break

connectivity to other IoT devices and the Internet(* Network Address Translation / Carrier Grade NAT )

Backwards support for IPv4 is often provided usually

through some form of translator or gateway

50 Billion

Why IPv4 is NOT the Solution

© Erion Ltd 2015 - All rights reserved

Devices by 2020

Page 63: Internet of Things IoT Scotland 2015

IPv6 a Solution for IoT

340,282,366,920,938,463,463,374,607,431,768,211,456

Practically unlimited number of addresses

No Network Address Translation (NAT or CGN)

Better performance

End-to-end Internet connectivity is possible

Network layer security is possible

6LowPAN is IPv6 designed for IoT

Works across many technologies

Internet standards have a long shelf life

Internet is over 30 years old

© Erion Ltd 2015 - All rights reserved

802.15.4 etc...

Page 64: Internet of Things IoT Scotland 2015

Why is 6LowPAN Good?

Uses standard Internet Protocols

Interoperates across many radio types

Designed for Low-power, Lossy IoT networks

Familiar APIs for software developers

Allows direct connection between devices

Allows connection to global Internet

© Erion Ltd 2015 - All rights reserved

802.15.4

Inte

rnet

(IP

v6)

802.15.4 etc...

Page 65: Internet of Things IoT Scotland 2015

IPv6 Status Today

No more IPv4 addresses

Today 70% of a dual-stack user’s traffic is IPv6

Over 50% of top web sites are IPv6 enabled

IPv6 connections are faster – no NAT/CGN

UK ISPs are rolling out IPv6

Number of IPv6-capable users doubles annually

At this rate everyone will be using IPv6 by 2020

© Erion Ltd 2015 - All rights reserved

Please sir can I have some more?

RIPE

Page 66: Internet of Things IoT Scotland 2015

The Future of IoT Standards

Many contenders

Historically Zigbee was the biggest player

6LowPAN is taking off rapidly

A number of big players are 6LowPAN based

Zigbee-IP brings together Zigbee and 6LowPAN

Thread is 6LowPAN (Wide industry support)

Longevity of installed devices and significant

investments by players may make the move to a

common set of standard/s a long process

© Erion Ltd 2015 - All rights reserved

Page 67: Internet of Things IoT Scotland 2015

Preparing for IoT

Be aware of the huge range of options

Understand the consequences

Choose your standards carefully

Include 6LowPAN in your options

Prepare for IoT by deploying IPv6

© Erion Ltd 2015 - All rights reserved

Page 68: Internet of Things IoT Scotland 2015

Personal Example

Bespoke IoT network house & grounds

Avoided commercial options due to vertical tie-in

Chose Zigbee initially due to immaturity of

6LowPAN products at time of deployment

Downside learning new standards and APIs

Currently migrating to 6LowPAN

Gates, door bells, temperature, security,

weather, garden etc...

© Erion Ltd 2015 - All rights reserved

Page 69: Internet of Things IoT Scotland 2015

Thank you for listening

Further Information

6LowPAN

6LowPAN and IoT

http://www.erion.co.uk/Training/6lowpanandtheinternetofthings.html

IPv6 Training http://www.ipv6training.com

IPv6 Consultancy http://www.ipv6consultancy.com

© Erion Ltd 2015 - All rights reserved

Page 70: Internet of Things IoT Scotland 2015

#iotscotland

Martin SloanBrodies LLP

Page 71: Internet of Things IoT Scotland 2015

ABERDEEN • EDINBURGH • GLASGOW • BRUSSELS www.brodies.com

Internet of Things

Retaining privacy and security in an ever connected

world

Martin Sloan, Partner, Brodies LLP

Blog: http://techblog.brodies.com

Twitter: @Brodies TechBlog

30 September 2015

Page 72: Internet of Things IoT Scotland 2015

What data is being

collected?

Page 73: Internet of Things IoT Scotland 2015

"We, Siemens, have the technology to record [energy

consumption] every minute, second, microsecond, more or

less live... From that we can infer how many people are in

the house, what they do, whether they're upstairs,

downstairs, do you have a dog, when do you habitually get

up, when did you get up this morning, when do you have a

shower: masses of private data.”

Martin Pollack, Director of M&A, Siemens Energy

Smart Grids and Cleanpower Conference 2010

(as reported by Reuters)

Page 74: Internet of Things IoT Scotland 2015

Or….

BBC News: Not in front of the telly: Warning over 'listening' TV

http://www.bbc.co.uk/news/technology-31296188

Page 75: Internet of Things IoT Scotland 2015

What data is being collected?

Page 76: Internet of Things IoT Scotland 2015

Privacy and security –

what does the law say?

Page 77: Internet of Things IoT Scotland 2015

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2.5

Page 78: Internet of Things IoT Scotland 2015

What does the law say?

• EU-wide laws on data protection

• Other rules apply elsewhere – understand your markets

• Data Protection Act 1998

– imposes obligations on data controllers

– in connection with processing

– of personal data

– about living individuals, known as data subjects, who

have certain corresponding rights under the DPA

• If you are not processing personal data then DPA will not

apply

Page 79: Internet of Things IoT Scotland 2015
Page 80: Internet of Things IoT Scotland 2015

Data protection principles

• Principle 1 – processed fairly and lawfully

• Principle 2 – processed only for specified and lawful

purposes

• Principle 3 – adequate, relevant and not excessive

• Principle 4 – accurate and (where necessary) up to date

• Principle 5 – kept only for so long as is necessary

• Principle 6 – processed in accordance with rights of the

data subject

• Principle 7 – kept secure

• Principle 8 – not transferred outside EEA, unless the

country ensures “adequate” protection

Page 81: Internet of Things IoT Scotland 2015

Fair and lawful processing

• Must satisfy a Schedule 1 condition – includes:

– consent

– necessary for pursuit of legitimate interests

• Sensitive personal data – more limited conditions

(Schedule 2)

• Fair processing code

– must ensure “so far as practicable” that data subject

is informed of the processing

• Processing must otherwise be fair and lawful in all the

circumstances

Page 82: Internet of Things IoT Scotland 2015

Secure processing

• Obligation to put in place “appropriate” technical and

organisational measures to prevent

unauthorised/unlawful processing and accidental loss,

damage or destruction

• “Appropriate” depends on nature of data and

consequences of a security breach

• ISO 27001 and other relevant standards?

• Techical and organisational measures:

– not just IT

– Needs holistic approach

– Use of third party processors

Page 83: Internet of Things IoT Scotland 2015

Where is the law going?

• New Data Protection Regulation

• European Commission

– Digital Single Market Initiative

– Alliance for Internet of Things Innovation

• ICO guidance

– ANPR, body worn cameras, drones

• Article 29 Working Party

– Opinions to date on geolocation, smart metering

Page 84: Internet of Things IoT Scotland 2015

It’s not just about privacy

• CMA investigation into consumer data

• Liability – what if

– your fridge orders too much milk?

– your health monitoring device fails to report an issue?

– your connected car crashes?

• Cyber attacks

– Not just about personal data – also reputational

• IP

– Who owns the IP? What can you do with it?

Page 85: Internet of Things IoT Scotland 2015

What should you be doing to protect

personal privacy?

Page 86: Internet of Things IoT Scotland 2015

BBC News: Smart devices to get security tune-up

http://www.bbc.co.uk/news/technology-34324247

Page 87: Internet of Things IoT Scotland 2015

Key issues to consider

• Consumer understanding

• Privacy by Design

• How do you enable ongoing security improvements?

• Will you collect data about/from children?

• Will you collect sensitive personal data?

• Will you share data with third parties?

• Privacy impact assessments

• Privacy policy/fair processing notice

– What does it say?

– How do you future proof?

– How do you communicate that to individuals?

Page 88: Internet of Things IoT Scotland 2015

Developing a privacy aware product

• Conduct a privacy impact assessment

• Anonymisation – do you need to process personal data

at all? Can it be anonymised?

• Repurposing – is the processing consistent with the

original purpose? Do you need consent?

• Data minimsation – how do you achieve this?

• Transparency – how do you convey what you are

doing?

• Subject access requests – design your system to

enable you to comply with rules on subject access rights

• Data management policy

Page 89: Internet of Things IoT Scotland 2015

Online Trust Alliance

• Alliance of technology businesses

• Industry initiative to address privacy concerns

• Draft framework on best practices

• Covers:

– Transparency

– Limitations on use of data and data retention

– Rights of the individual

– Security

• Consultation closed 14 September 2015

Page 90: Internet of Things IoT Scotland 2015

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Page 91: Internet of Things IoT Scotland 2015

Questions?

• Blog: http://techblog.brodies.com/

• Twitter:

– @BrodiesTechBlog

– @lawyer_martin

• Email: [email protected]

Page 92: Internet of Things IoT Scotland 2015

ABERDEEN • EDINBURGH • GLASGOW • BRUSSELS www.brodies.com

Internet of Things

Retaining privacy and security in an ever connected

world

Martin Sloan, Partner, Brodies LLP

Blog: http://techblog.brodies.com

Twitter: @Brodies TechBlog

30 September 2015

Page 93: Internet of Things IoT Scotland 2015

#iotscotland

Colin BirchenallFuture City

Glasgow

Page 95: Internet of Things IoT Scotland 2015

The

“Internet” of

“Things”

…The Convergence of our Physical Worlds and Digital Worlds

Page 96: Internet of Things IoT Scotland 2015

Quality of Life Economic Growth Environment

City

Priorities

Page 97: Internet of Things IoT Scotland 2015

Demonstrate ScaleIntegrated City Services

Page 98: Internet of Things IoT Scotland 2015

Health Energy

Transport Public Safety

Page 99: Internet of Things IoT Scotland 2015

Research Moisture & Temperature

Insight

Insulation

Retrofit Sensors

Page 100: Internet of Things IoT Scotland 2015

Dynamic Routing Route

Optimisation

Fuel Efficiency Asset

Integrated

Social Transport

Page 101: Internet of Things IoT Scotland 2015

Energy Smart Grid/Building Integration

Insight

Demand-Side

Management

Page 102: Internet of Things IoT Scotland 2015

Energy Maintenance Public Safety

Insight

Intelligent

Street Lighting

Page 103: Internet of Things IoT Scotland 2015

New Sensors

New Insight

Air Quality

Sensors

Page 104: Internet of Things IoT Scotland 2015

Re-Use of Existing & New Sensors New

Insight

Footfall Sensors

Page 105: Internet of Things IoT Scotland 2015

Re-Use of Existing Sensors

New Insight

Traffic Sensors

Page 106: Internet of Things IoT Scotland 2015

Remote

Monitoring

& Control

Benefits to the

City

Proactive

Maintenance

Data

Collection &

Insight

Page 107: Internet of Things IoT Scotland 2015
Page 108: Internet of Things IoT Scotland 2015

Real-Time/

Predictive

Insight

Targeted

Service

Delivery

Reactive to

Proactive

Transformation

through Insight

Page 109: Internet of Things IoT Scotland 2015

Better Outcomes

Economy Learning Vulnerable

Environment Vibrancy

Page 110: Internet of Things IoT Scotland 2015

Better Services

Improved Efficiency Better

Customer Experience

Page 111: Internet of Things IoT Scotland 2015

Better

Engagement

Community Engagement Community

Empowerment

Page 112: Internet of Things IoT Scotland 2015

New

Opportunities

New Markets New Industries

Economic Growth

Page 113: Internet of Things IoT Scotland 2015

Find out morehttp://futurecity.glasg

ow.gov.uk

http://open.glasgow.gov

.uk

Follow us @openglasgow

Page 114: Internet of Things IoT Scotland 2015

#iotscotland

Questions & Discussion

Page 115: Internet of Things IoT Scotland 2015

www.scot-data.com

2nd Annual Big Data Scotland

Page 116: Internet of Things IoT Scotland 2015

Designing

value in

the

Internet of

Things@chrisspeed

Design Informatics, Edinburgh

Page 117: Internet of Things IoT Scotland 2015

Push to pull markets

Page 118: Internet of Things IoT Scotland 2015

Push to pull markets

Page 119: Internet of Things IoT Scotland 2015

Push to pull markets

Page 120: Internet of Things IoT Scotland 2015

Domestic

markets

Page 121: Internet of Things IoT Scotland 2015

!"#$%"& ' ( )*!"#$%"& ' ( ) *

Domestic markets: Verticals

Page 122: Internet of Things IoT Scotland 2015

! " $%"& ' ( )*! " #$%"& ' ( ) *

Domestic markets: Horizontals

Page 123: Internet of Things IoT Scotland 2015

Domestic markets: Verticals

Page 124: Internet of Things IoT Scotland 2015

Stefan Michel

Domestic markets: Horizontals

Page 125: Internet of Things IoT Scotland 2015

Domestic markets: Hub of All Things

Page 126: Internet of Things IoT Scotland 2015

Domestic markets: Hub of All Things

Page 127: Internet of Things IoT Scotland 2015

Domestic markets: Hub of All Things

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Domestic markets: Hub of All Things

Page 129: Internet of Things IoT Scotland 2015

Domestic markets: Hub of All Things

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Domestic markets: Hub of All Things

Page 131: Internet of Things IoT Scotland 2015

Domestic markets: Hub of All Things

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Domestic markets: Hub of All Things

Page 133: Internet of Things IoT Scotland 2015

Domestic markets: Hub of All Things

Page 134: Internet of Things IoT Scotland 2015

Domestic markets: Hub of All Things

Page 135: Internet of Things IoT Scotland 2015

Domestic markets: Hub of All Things

Page 136: Internet of Things IoT Scotland 2015

Domestic markets: Hub of All Things

Page 137: Internet of Things IoT Scotland 2015

Doors were closed

Domestic markets: Hub of All Things

Page 138: Internet of Things IoT Scotland 2015

Domestic markets: Hub of All Things

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Domestic markets: Hub of All Things

Page 140: Internet of Things IoT Scotland 2015

Domestic markets: Hub of All Things

Page 141: Internet of Things IoT Scotland 2015

Tactics and

horizontals

Page 142: Internet of Things IoT Scotland 2015

What would 20,000 Things design?What would 20,000 Things design?

Data

Things

Patterns

Usages

Ideas

Prototypes

Publications

Patents

NewThings

Data

hings

Patterns

Usages

deas

Prototypes

Publications

Patents

NewThings

Tactics and horizontals

Page 143: Internet of Things IoT Scotland 2015

What would 20,000 Things design?What would 20,000 Things design?

Data

Things

Patterns

Usages

Ideas

Prototypes

Publications

Patents

NewThings

Data

hings

Patterns

Usages

deas

Prototypes

Publications

Patents

NewThings

Tactics and horizontals

Page 144: Internet of Things IoT Scotland 2015

What would 20,000 Things design?What would 20,000 Things design?

Data

Things

Patterns

Usages

Ideas

Prototypes

Publications

Patents

NewThings

Data

hings

Patterns

Usages

deas

Prototypes

Publications

Patents

NewThings

Tactics and horizontals

Page 145: Internet of Things IoT Scotland 2015

More than

human

horizontals

Page 146: Internet of Things IoT Scotland 2015

ThingTank

“By 2017, a significant disruptive digital business will be launched that was conceived by a computer algorithm.”

Gartner Report 2014, www.networkedworld.com, October 2014

More than human horizontals: ThingTank.org

Page 147: Internet of Things IoT Scotland 2015

ThingTank

Solo

Designer

The Crowd

Things

More than human horizontals: ThingTank.org

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ThingTank

Solo

Designer

The Crowd

Things

More than human horizontals: ThingTank.org

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853 people designed this

854 people invented Pivot Powerhttp://www.quirky.com

More than human horizontals: ThingTank.org

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What would 20,000 Things design?More than human horizontals: ThingTank.org

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More than human horizontals: ThingTank.org

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More than human horizontals: ThingTank.org

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More than human horizontals: ThingTank.org

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More than human horizontals: ThingTank.org

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More than human horizontals: ThingTank.org

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More than human horizontals: ThingTank.org

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What would 20,000 Things design?More than human horizontals: ThingTank.org

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! " $%"& ' ( )*! " #$%"& ' ( ) *

More than human horizontals: ThingTank.org

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! " $%"& ' ( )*! " #$%"& ' ( ) *

More than human horizontals: ThingTank.org

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Stefan Michel

More than human horizontals: ThingTank.org

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Stefan Michel

Algorithm

More than human horizontals: ThingTank.org

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Designing

value in

the

Internet of

Things@chrisspeed

Design Informatics, Edinburgh

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www.stream-technologies.com Simplifying the Complex

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Vision

To be THE Leading Global enabler for Managing, Monitoring and Monetizing IoT across all

Connectivity Technologies

Cellular Satellite Wi-FiLPWA

Simplifying the Complex

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

We started with the concept of a Customer in the Stream environment that subscribes to multiple networks using various

technologies.

We treat network problems like software problems.

Scale • Integration • Speed • Efficiency

Stream: A completely differentiated approach

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Data Routing & Transit: Device to Enterprise

Device

Device

Device

Device

Enterprise

Applications

Data Stores

IT Services

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Stream’s Customers

Stream’s Customers Comprise Leading Companies from the following sectors:

MNOs Solution & Service Providers

Enterprise Government

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IoT-X™ Development Timeline

2002

ENTERPRISE CLIENTS

MNO’sSP’s

2005

2009

2011

2013

2014

2015

WholesaleAgreements

Cellular

+

+

Telefonica

Vodafone

EE

Satellite

LPRN

Wi-Fi

+

+

+

Predictive Analytics

Platform & Billing

Backhaul Infrastructure

Network Optimisation +

+

Iridium

Avanti

Inmarsat

Data Services Exchange +

LoRa

NWave

B&B Wizzard

Orion

Application Enablement

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

Services all Verticals & Solutions

Construction

Manufacturing & Distribution

Utilities

Retail

Healthcare

Transportation

Government

Wireless Backup

Digital Signage

Remote Monitoring

Wi-Fi for Public Transportation

Video Communication

Fleet Tracking

Smart Metering

169

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

IoT-X™ Network Partners

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

Stream Technologies – Since 2000

Comprehensive• Industry Leading Platform• Deep Technical Expertise • Highly Flexible and Reliable

Proven• 15 Years IOT/M2M Experience• >20 Network Operators Integrated• 500+ Enterprise/Solution Providers

Open• Connectivity Agnostic• Industry Standard API’s• Rapid Development Cycles

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

• Nigel Chadwick – CEO (Founder)• Kevin McDowell – COO (Founder)

• Tracy Hopkins – SVP LPWA• Mellissa Jenkins – SVP Innovation• Kurt Kelly- VP Strategic Partnerships• Lawrence Latham - CMO• Susan McGee – Associate Director• Niall Strachan – CSA• Alan Tait - CTO

The Stream Leadership Team

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

IoT-X™ Recognized & Awarded - Innovation in IoT

173

IoT-X recognized by ABI Research as

“one of the most disruptive technologies to hit the IoT market in years,”Hot Tech Innovators Report

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

Glasgow

Miami

Amsterdam

Silicon Valley

Edinburgh Manchester London

Singapore

Miami

Points of Presence

Offices

Stream's Cellular & Satellite Global Footprint Continues to Expand & Includes Points of Presence Worldwide

Global Footprint & Reach

174

*2016

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

Stream Industry Affiliations

175

AIOTIAlliance for Internet of Things Innovation

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

IoT-X™ Comprises 3 Key Products:

176

IoT-Xlerate

Ecosystem will accelerate IoT business rollout with full-stack

end-to-end IoT solutions

• Ecosystem To Xlerate the IoT business rollout.

• Productized, Full-Stack, end-to end IoT solutions.

• Certified & pre-integrated best of breed solutions.

• Ready-to-go fully integrated monetizable solutions that reduce time to market & shorten time to revenue.

IoT-Xpand

Global Wireless Connectivity Enables organizations to expand

their global IoT footprint

• To Xpand global IoT footprint with Global Wireless Connectivity.

• Data Plans for cellular, Low Power Radio, Satellite.

• Resilient, Scalable, Manageable & Secure. • Up to 40% faster than most network operators. • Global footprint on 20+ networks covering

multiple networking technologies including Cellular, LPWA and Satellite

IoT-Xtend

Connected Device Platform to extend IoT

capabilities

• Connected Device Platform to monitor, manage & monetize device endpoints.

• Subscriber Management, Billing, Data Routing.

• Multi-Network capability in single comprehensive platform.

• Serve and support complex multi-tenant & multi-tiered sales channels.

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

IoT-Xtend™ Platform Services

Subscriber Management

Billing & Monetization Data Routing

IoT-X provides these 3 primary services for all connectivity types:

£$¥€

Cellular Satellite Wi-FiLPWA

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

• Single click activation process

• Unified interface across all communication types

• Unique realm support allows resell to customer channels

• Enables multi-tenant & multi-tiered capabilities

• Easily integrate additional technologies

• Enables customer segregation turning private networks into public networks (LPWA)

Subscriber Management

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

• Rating & billing of all traffic types

• Allows billing for complete solution bundles

• including M2M hardware, applications, and connectivity

• Create plans across communication types and networks

• Single invoice for all subscribers

Robust Billing Solution

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

• Define network routing

• Route data to any application/store

• Integrate new services easily

• Apply standard routing models to non-IP data

• Built in libraries for common data services

Advanced Data Routing

180

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

Manage All Connectivity on Single Pane of Glass

181

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

Consolidated Billing for Any Type of Connectivity

182

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

For Carriers that Already have a Cellular Platform

IoT-X can simply Xtend that platform to include other network technologies:

Avoids need to replace existing investments in the current platform.Simply use IoT-X to extend platform capabilities.

IoT-X makes it simple to add satellite, low power radio, Wi-Fi, and even other cellular network to benefit from entire scope of connectivity options. capabilities.

AdditionalCellular

Satellite Wi-FiLPWA

183

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IoT-Xtend adds simplicity to LPWA networks

• Provides subscription and network management, data routing, and billing• Multiple Backhaul options to LPWA base stations/gateway from the same platform

• Future Proofing: enables LPWA networks to be agnostic to gateway or end device.• Any LPWA wireless protocol can be used as the ‘over the air’ communication

• ‘Real Time’ transformation of data from all end points – conversion of any wireless protocol including legacy or prototyping variants.

• The Complex value chain and IoT ecosystem is made simple• LPWA networks can be deployed end to end with pre-integrated technology partners

• Removes risk as multiple technologies can be deployed individually or simultaneously

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

Cellular Coverage Map

Unsteered 2G & 3G Roaming with 592 partners

worldwide

IoT-Xpand™ For Global Wireless Connectivity

185

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

Local 2G, 3G, & 4G Map

Local 2G, 3G & 4G LTE

Xpand Local Coverage

186

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

Satellite Coverage Map

Store & Forward Satellite

Connectivity

TCP/IP Based Satellite

Connectivity

Xpand Satellite

187

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

LPWA Coverage Map

Low Power Radio

Networks

Xpand LPWA

188

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

Stream’s Xchange program consists of

• Xpand Platform• Xlerate Connectivity• Xchange Global SIM

The Xchange program allows MNOs and Global Enterprises to exchange connectivity without having to deal directly with each other.

• MNOs to retain control of their Enterprise customers• MNOs capture wholesale business with no customer acquisition costs• Multi-National Enterprises can become a MVNO on a global scale

IoT-Xchange™

189

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Xpand Core Values

• Un-steered roaming SIM card that works across

2G/3G Network roaming partners

• Coverage is paramount and designed so that

data can be transferred securely over any

network to your infrastructure and applications.

• Stream provides a high level of resilience with

Multi-site infrastructure and N+1 service

redundancy

• Can be used with GSM, CDMA, Satellite and Low

Powered Radio for a mixture of technologies into

their solutions.

• Stream also provides location based services (LBS)

which track and geo fence remote devices and

report location to customers’ applications

throughout the UK, Europe and globally.

• Real-Time management and reporting of

SIMs. View connectivity, data usage levels, set

monitoring alerts and manage invoices.

• Troubleshoot and diagnose problems or get

help with any SIMs.

• Provides real-time GSM, WIFI or Satellite

network based lookup or triangulation.

• Stream’s network monitoring and

diagnostics along with technical &

operational support expertise ensure

optimal network management and

connectivity of devices.

ManageableResilient

Scalable Secure

190

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

• 99.999% APN uptime in the last year

• Operators can offer custom APN purpose built for M2M and IoT data traffic

• Fixed Private IP Addressing with VPN Access

• Dynamic IP Addressing, both private pooled & unpooled

• Stream provides a high level of resilience

• Multi-site infrastructure

• Built on an N+1 box redundancy scheme.

• Stream customers benefit from unparalleled Quality of Service (QoS)

• Two-way IP traffic to devices.

• A fault tolerant self-healing network

• A higher level of data statistics available in IoT-X™

• Data limiting and data warnings via Email, SMS or API calls

Xpand - Advanced Network Services

191

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

Xlerate™ – A Complete IoT Business in a Box

192

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD 193

Xlerate - Our Customers become our Partners

Construction

Manufacturing & Distribution

Utilities

Retail

Healthcare

Transportation

Government

Wireless Backup

Digital Signage

Remote Monitoring

Wi-Fi for Public Transportation

Video Communication

Fleet Tracking

Smart Metering

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Xlerate Productized Solutions

• Complete Turnkey solutions made easy to sell for operators• Over 500+ existing service providers• Best of breed partners for hardware, software &

applications• Covering 16 Verticals• Cellular, Satellite, Dual Mode, and Low Power Radio

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

• Xtend Platform - IoT Scale revenue share• Xpand

• Data Plans for direct customers• IoT scale revenue share where the platform is used

to broker connectivity between MNOs

• Xlerate – revenue & margin share

Revenue Model

195

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

Connectivity Platform Competitive Comparison

CELLULAR SATELLITE LPWA USR

Stream

Ericsson

Jasper

1%

10%

16%

63%

2020 Market Share

SATELLITE CELLULAR LPWA USR

By 2020, cellular will be only 10% of all IoT connections*

196

* Source: James Brehm & Associates

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

IoT-Xpand ™ Global Wireless Connectivity

CELLULAR SATELLITE LPWA Wi-Fi/USR

Stream √ √ √ √

Kore √ √

Jasper Alliance √

Bridge Alliance √

Vodafone √

Sat Providers √

SIGFOX √

Hubble √

Stream Uniquely offers global approach to connectivity

across all network types

197

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PROPRIETARY AND CONFIDENTIAL © 2015 STREAM TECHNOLOGIES LTD

• Stream are a wireless internet operator designed for IoT technology & scale

• IoT-X enables swift commercialization of data networks• Stream are a data routing company, from the device to the

many various applications• IoT-X treats network problems like software problems

Think - Amazon Web Services (AWS) for IoT

Final Thoughts…..

198

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The Big Money Internet of ThingsA case study from 4 years in the US shale Oil & Gas business

Tim Everittwww.tfe.expert

working for

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Key points from the Thing sprint:

Scale – millions of ThingsValue – $billionsMobility – 20% fixed, 80% in slow/medium/fast motionSensors – low-risk, public Internet okActuators – high-risk, regulation, private Internets onlyRip & Replace – not possibleRoadmaps – must support legacy and convert to Things

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Key points from the Internet sprint:

Laws – Physics implemented as technology and productsLaws – Government, FCC, classification societiesLaws – Money realism Public Internet – ok for sensorsPrivate Internets – needed for actuatorsIndustrial Grade – 5x9, high-capacity, all IP, secure, managedCustomer Demarcation – at tier 1 communications hubRip & Replace – not possibleRoadmaps – accept legacy networks and transition to IoT

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Killer apps – for high-end IoT:

Sensors – Tag data historians, e.g. PI, Proficy, Wonderware, etc.Actuators – SCADA/DCS, e.g. ABB, Siemens, Honeywell, etc.

but that’s enough about …

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Thank you… and an offerAny questions

Tim Everittwww.tfe.expert

working for

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CENSIS & IoTDerek Liddle – Technical Director

Kevin Power – Software Architect

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Agenda

CENSIS

IoT & Bluemix

Connected Devices Development Centre

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The Innovation Centres

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Our HEI Partners

ABERDEEN

INVERNESS

DUNDEE

ST ANDREWS

EDINBURGH

STIRLING

GLASGOW

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About CENSIS

Industry-led with Sensor and Imaging Systems (SIS) focus to generate GVA

Bringing researchers and industry together for knowledge-driven innovation

In-house team of engineersand project managers

Straightforward commercial framework

Shaping long-term R&D in key sectors

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Hub and Spoke Model

Articulate industry need

Hub: CENSIS office

Spokes: Virtual communities of interest

Understand research landscape

Identify and shape potential interventions

Advanced

Data

Analysis &

Visualisation

Advanced

Devices &

Fabrication

Imaging

& Optics

Remote &

Distributed

Systems

Signal

Processing,

Networking

& Comms

Hub: CENSIS

Spokes: Virtual

Communities

Systems

Engineering,

Management,

Integration

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The Sensor Systems StackFrom raw data to informed business decisions

Product evolutiondemands connected sensing

The value of sensor and imaging systems is in transforming raw data into meaningful information

Applications/ Software

This enablesbusinesses to:

• assess the value of data

• be targeted in data gathering

• gain insights

• act on theresults

Devices/Hardware

Visualisation & Presentation

Analysis &Post Processing

Data Repository

Communications & Networking

Transductance &Pre-processing

Sensor Element

Presenting information to inform decisions

Converting the measured data to meaningful information

Storing, managing and organising data and its content

Transporting the data to astorage location

Converting changes to signals & prioritising valuable data

Detecting and measuring a changee.g. vibration, impacts, heart, light, energy, colour, temperature etc.

Information

Raw Data

POWER CONTROL MANAGE

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Value Proposition

Incremental and step changes in industrial competitiveness driven by the proliferation of innovative SIS solutions targeting real industry and challenges throughout the supply chain

We aim to:

Inform and optimise R&D choices

Enable new productsand markets

Anchor high value elements of Scottish supply chain

Address societal and industrial challenges

Demonstrate HEIresearch impact

Reduce costs, risks, time to market

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Markets we support

From the built environment, manufacturing, gaming, agriculture and defence

to aerospace, water management, consumer, ocean science, food and drink,

life sciences and pharma, offshore, healthcare, renewables and energy generation

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Importance of IoT for CENSIS

Hydrocarbon Detection &Exploration

Gas monitoring CO2 –Carbon Capture and

Storage

Asset monitoring andcondition monitoring

Multiphase flow, and particledetection

Subsea position detection and

communications

Super High Pressureand High Temperature

Energy

Asset monitoring and condition monitoring.

Smartgrid

CO2 Emissions

Ageing infrastructure / PartialDischarge

Molecular Spectroscopy

Consumer health and fitness

Implantable / ingestable diagnostics

Medical Imaging and diagnostics

Telehealth – remote medical diagnostics

Environmental

Remote mapping of large areas e.g. costal

aquaflora

Low cost – ubiquitous air quality

measurement

Intelligent Transport –dynamic optimisationof transport systems

Smart Cities – open

systems / value add services / decision

making

Infrastructure condition monitoring

roads/railways/bridges

Defence

Target recognition in low visibility

environments

Stand-off threat detection

Low power / low weight systems

Infantry super sensing

Food quality non-invasive measurement

Traceability and provenance (brand

protection)

Open systems for environmental management

Smart Farming –targeted crop andanimal fertilisation.

Animal welfare and remote monitoring

Manufacturing

Process real time measurements – e.g.

pills / composites.

Industry 4.0 - smart manufacturing.

Widget monitoring and in lifeservice

Aero – Wireless systems / high

temp./high pressure

1 2

Food & Agriculture

3 4 5

Medical & Health

6 7

Offshore & Subsea

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Connected Device Dev. Centre

Open to SME’s &HEI’s to develop proof of concept

Industrial investment required

Connected Device DevelopmentCentre (CDDC)

Access to full range of hardware, comms and software building blocks to prove concepts

Full stack development for prototype creation and benchmarking purposes

Full time engineering support from dedicated CDDC engineers

Access to product and servicetraining material from variousvendors supporting the centre

HEI

CENSIS

INDUSTRY

CDDC

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Twitter @CENSIS121 www.censis.org.uk

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Smart Office

Lighting

Analytics

Storage

Vis

ual

isat

ion

Light

HVAC

Temp

Humidity

Motion

Displays

CO2

Drinks

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WiFi AP Ti CC3200RS232

ConverterOverhead Projector

LightSensor

COTScomponents

COTSsoftware services

Existing IT

ExistingInfrastructure

Architecture

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IBM IoT Foundation

MQTTPublish/Subscribe

Smart Office AppNode.js Runtime

MQTTPublish/Subscribe

Architecture

Monitoring & Analytics

Meeting room booking system

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Experience

• A true rapid prototypingexperience

• Significantly reduced time to demonstration

• End to end IoT application that we know can scale

https://ibm.biz/BdXNj5

• Improves operating andenergy efficiency in theoffice

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Connected Device Dev. Centre

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QUESTIONS….

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Wearable Agri-Tech - from Lab to Market

IoT Scotland September 2015 Alan Faichney

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www.silentherdsman

.com

Contents

• A very little about me

• A little about cows

• A little about the product

• More about getting the company going

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www.silentherdsman

.com

About Alan Faichney

• 37 years in software & technology

• Founder & CTO of Concept Systems 1983 -2007

• Start-up & turnaround management

• DEM Solutions, Rapid Quality Software, Edinburgh Instruments, Rock Solid Images, Adrok, Ion Geophysical

• NXD, then interim CEO of Silent Herdsman, now CTO

• Currently also Chairman of Arrayjet & Pufferfish, co-owner of The Pantry

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A little about cows…

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www.silentherdsman

.com

About dairy Cows

• 1 billion cows

• 380 billion l/year

• Dairy is A very high tech industryIt uses robotics, genetics, genomics… and software to get cows pregnant!

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www.silentherdsman

.com

cows…

• … only produce milk when breeding, & for less than a year after calving

• … are only fertile (in œstrus) once a month

• failing to get a cow pregnant will lose 1 month’s production

• a UK cow produces ~8000 l of milk per lactation (per year) @ 25p / L

• 1 year’s production = £2,000, 1 month’s lost production = £167 / cow

• Noticing œstrus is easy… for very small herds

• Herds sizes > 1000 can be managed by 2 or 3 people…

• … But you need a system to manage pregnancy for < £100 / cow…

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www.silentherdsman

.com

Business value proposition

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A Little about the Product…

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www.silentherdsman

.com

Activity monitoring

• 3-axis head mounted accelerometerbuilt-in processor, ZigBee comms

• 1 Hz enough to identify “Bulling”

• 10 Hz allows discrimination of many more activities, like eating, limping

• Long term SRUC research to characterise activity signals

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www.silentherdsman

.com

System design

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www.silentherdsman

.com

PC Housing

• PC with Touch sensitive

screen

• IP67 Dirt resistant &

hoseable

• or on regular PC (in

farmhouse)

• & on any browser…

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www.silentherdsman

.com

Multiplatform User interface

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www.silentherdsman

.com

Mission critical Cloud architecture

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More about the company…

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www.silentherdsman

.com

From Science to Commerce

• Company spun out of Strathclyde University in

2007

• Founded on £5m of SRUC / ITI research

• Significant expertise in

• wireless communications, signal

processing, electronics, cows!

• However, the new company had no expertise in

• Sales. Distributors. Pricing. International.

Marketing. Manufacturing. Design for

manufacture. Quality systems. Customer

support. Product development. Product

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www.silentherdsman

.com

2007 - 2010 The Early Years

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www.silentherdsman

.com

2007 - 2010 The Early Years

Sales✓. Distributors✓. Pricing. International. Marketing. Manufacturing✓.

Design for manufacture. Quality systems. Customer support. Product

development✓. Product Roadmaps. PR. HR. IP✓. HSE. Competition. Investors.

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www.silentherdsman

.com

First sales. First customers. First problems.

Sales✓. Distributors✓. Pricing. International. Marketing. Manufacturing✓.

Design for manufacture. Quality systems. Customer support. Product

development✓. Product Roadmaps. PR. HR. IP✓. HSE. Competition.

Investors.

“If it wasn’t for staff, suppliers & customers, running a

company would be easy”

- Anonymous CEO.

“Never buy version 1.0”

- Anonymous pundit.

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www.silentherdsman

.com

First sales. First customers. First problems.

Sales✓. Distributors✓. Pricing. International. Marketing. Manufacturing✓.

Design for manufacture✗. Quality systems✗. Customer Support✗. Product

development✓. Product Roadmaps. PR. HR. IP✓. HSE. Competition.

Investors.

“If it wasn’t for staff, suppliers & customers, running a

company would be easy”

- Anonymous CEO.

“Never buy version 1.0”

- Anonymous pundit.

“Why doesn’t this work?”

- Anonymous customer.

“I built it exactly as you specified.”

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www.silentherdsman

.com

First sales. First customers. First problems.

• Version 1 had worked very well on trial farms, when

every collar had been lovingly hand built. But

making thousands was a different matter.

• The design of the electronics was sound. The

design of the quality system was not, and neither

was the robustness of the mechanicals.

• 50% of V1 collars either never worked, or broke in

the field. All had to be replaced

Now, that figure is 0.05%

Sales✓. Distributors✓. Pricing. International. Marketing. Manufacturing✓.

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www.silentherdsman

.com

2010 - 2013 The Grind

• We learned the hard way on quality

• …but it hit our margins

• We secured a major distributor in Germany

• …but we met price competition from inferior

systems

• We had a team

• …jammed into a one room incubator in Duke

Street

• We had a dream

• …but we needed funding to build the Cloud

system & to break into the USA

Page 260: Internet of Things IoT Scotland 2015

www.silentherdsman

.com

Valuation

• Hardware manufacturer

• 1x to 2x revenues

• Perpetual licence software

• 2x to 3x revenues

• 5x in financial or security

• SAAS consumer

• 3x to 4x revenues

• SAAS Enterprise

• 5x to 10x revenues0

2.5

5

7.5

10

12.5

Hardware Software SAAS

Page 261: Internet of Things IoT Scotland 2015

www.silentherdsman

.com

October 2013

• For three years, still struggling with sales and

quality, we built our vision…• “Data providing actionable events to improve farm profitability, animal

health, milk yield, fertility & reduce labour costs, using Big Data, IoT and

the Cloud to drive digital marketing & differentiated services”

• … and pitched it countless times. Eventually,

we raised £3m

• Scottish Equity Partners, Albion Ventures,

Scottish Investment Bank

• As well as money, investors bring much else…

• Professional management. Advisors. NXDS.

Rebranding. PRESS & MARKETING.

Page 262: Internet of Things IoT Scotland 2015

www.silentherdsman

.com

New challenges - i - HR

• The company trebled in

headcount

• Three new senior

executives

• Three new functions

• Three small teams

become large teams

• Structure becomes

an issue

• The founders have to

come to terms with

x2x5

x2

Page 263: Internet of Things IoT Scotland 2015

www.silentherdsman

.com

New challenges - Ii - Competition

• Whilst we built our cloud system, our

competitors were busy, too

• upgraded their systems. Added new features.

• Dropped prices. Poached our German

distributor. Consolidated the USA

• By the time our Cloud system was ready in mid

2014, we were “behind”

• Competitors had redefined the minimum

offering to include animal Health

• we were 6 months away from launching that

Page 264: Internet of Things IoT Scotland 2015

www.silentherdsman

.com

Conclusion - where we are now

• 50,000 collars, on 300 farms, ranging from 50 to 1,700 head, in UK, EU, USA

• Successful 2nd round funding (total £4m)

• Built first rate engineering team, & re-established technical lead

• Built Product pipeline / roadmap

• TWO patents granted, another in process

• World-class branding

• Really nice premises

• Recruited World-class CEO & Chairman

• Successful transition from hardware company to SAAS company

Page 265: Internet of Things IoT Scotland 2015
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www.silentherdsman

.com

RAw data

Discrete Görtzel

algorithm

Page 267: Internet of Things IoT Scotland 2015

www.silentherdsman

.com

Potted history

• 2006 ITI Scotland, Strathclyde Uni & SRUC invest £5m in developing technology

• 2007 Company incorporated, Spun out from Strathclyde

• 2009 Exclusive licence to ITI technology. Outsource manufacturing.

• 2010 UK Distribution agreement with National Milk Records, 1st sales

• 2011 Eu Distribution agreement with Semex Germany

• 2012 Raising funding…. a virtual team working for nothing!

• 2013 £3m funding from SEP, SIB & Albion Ventures. Premises & professional Board

• 2014 Rebranding, Hiring, cloud development & launch, 1st US farm (1,700 cows),

• 2015 Health ALERT SaaS product launch, new CEO, push into USA

Page 268: Internet of Things IoT Scotland 2015

www.silentherdsman

.com

Lead Investor - Scottish Equity Partners

• probably now the largest UK indigenous Growth Investor.

• 150 investments over 20 years. 35 current companies.

• 6 partners & 35 staff in Glasgow, Edinburgh & London.

• Multiple “Unicorn” outcomes ($1bn) from start-up. CSR Plc, Biovex, Skyscanner…

• Core focus is growth companies £5m to £20m equity with min £5m of revenues.

• selective <£2m Venture Deals, if capital efficient & high upside.

• raised over $1b of capital from investors

• “We love to do deals in Scotland!” Skyscanner, Orbital Software, Voxar, Indigo Vision, Wolfson, Craneware, Atlantech Technologies etc…

Page 269: Internet of Things IoT Scotland 2015

Innovate, Expand, Deliver

Manny RiveloEVP, Strategic Solutions

IoT is easy. Security, privacy and scale of IoT are the real challenges

Michael Brown – F5 NetworksSystems Engineering Manager, UK Channel and Territory

Page 270: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

TODAY’S THREAT LANDSCAPE

Page 271: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

Page 272: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

Page 273: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

Page 274: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

Page 275: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

Page 276: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

Page 277: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

Page 278: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

What’s the Point?

• We are not starting from ground zero

• The core principles of Data Centre security are still applicable

• BYOD is an example of this

• IoT devices can be managed and secured within your BYOD framework

Page 279: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

Considerations in an IoT World

• The IoT Device

• The Cloud

• The Mobile Application

• The Network Interfaces

• The Software

• Use of Encryption

• Use of Authentication

• Physical Security

• Exposed Physical Interfaces (e.g. USB Ports)

Page 280: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

IoT Vulnerability Categories1

1. Web Interface

2. Authentication/Authorisation

3. Network Services

4. Data Transport

5. Data Privacy

6. Cloud Interface

7. Mobile Interface

8. Device Configuration

9. Software/Firmware

10. Physical Device

1Source: OWASP Internet of Things Top Ten Project

Page 281: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

IoT Vulnerability Categories1

1. Web Interface

2. Authentication/Authorisation

3. Network Services

4. Data Transport

5. Data Privacy

6. Cloud Interface

7. Mobile Interface

8. Device Configuration

9. Software/Firmware

10. Physical Device

1Source: OWASP Internet of Things Top Ten Project

Page 282: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

IoT Vulnerability Categories1

1. Web Interface

2. Authentication/Authorisation

3. Network Services

4. Data Transport

5. Data Privacy

6. Cloud Interface

7. Mobile Interface

8. Device Configuration

9. Software/Firmware

10. Physical Device

1Source: OWASP Internet of Things Top Ten Project

Page 283: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

IoT Vulnerability Categories1

1. Web Interface

2. Authentication/Authorisation

3. Network Services

4. Data Transport

5. Data Privacy

6. Cloud Interface

7. Mobile Interface

8. Device Configuration

9. Software/Firmware

10. Physical Device

1Source: OWASP Internet of Things Top Ten Project

Page 284: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

IoT Vulnerability Categories1

1. Web Interface

2. Authentication/Authorisation

3. Network Services

4. Data Transport

5. Data Privacy

6. Cloud Interface

7. Mobile Interface

8. Device Configuration

9. Software/Firmware

10. Physical Device

1Source: OWASP Internet of Things Top Ten Project

Page 285: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

IoT Vulnerability Categories1

1. Web Interface

2. Authentication/Authorisation

3. Network Services

4. Data Transport

5. Data Privacy

6. Cloud Interface

7. Mobile Interface

8. Device Configuration

9. Software/Firmware

10. Physical Device

1Source: OWASP Internet of Things Top Ten Project

Page 286: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

IoT Vulnerability Categories1

1. Web Interface

2. Authentication/Authorisation

3. Network Services

4. Data Transport

5. Data Privacy

6. Cloud Interface

7. Mobile Interface

8. Device Configuration

9. Software/Firmware

10. Physical Device

1Source: OWASP Internet of Things Top Ten Project

Page 287: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

IoT Vulnerability Categories1

1. Web Interface

2. Authentication/Authorisation

3. Network Services

4. Data Transport

5. Data Privacy

6. Cloud Interface

7. Mobile Interface

8. Device Configuration

9. Software/Firmware

10. Physical Device

1Source: OWASP Internet of Things Top Ten Project

Page 288: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

IoT Vulnerability Categories1

1. Web Interface

2. Authentication/Authorisation

3. Network Services

4. Data Transport

5. Data Privacy

6. Cloud Interface

7. Mobile Interface

8. Device Configuration

9. Software/Firmware

10. Physical Device

1Source: OWASP Internet of Things Top Ten Project

Page 289: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

IoT Vulnerability Categories1

1. Web Interface

2. Authentication/Authorisation

3. Network Services

4. Data Transport

5. Data Privacy

6. Cloud Interface

7. Mobile Interface

8. Device Configuration

9. Software/Firmware

10. Physical Device

1Source: OWASP Internet of Things Top Ten Project

Page 290: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

IoT Vulnerability Categories1

1. Web Interface

2. Authentication/Authorisation

3. Network Services

4. Data Transport

5. Data Privacy

6. Cloud Interface

7. Mobile Interface

8. Device Configuration

9. Software/Firmware

10. Physical Device

1Source: OWASP Internet of Things Top Ten Project

Page 291: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

Why are Smart Devices so Vulnerable?

• Always on

• Fairly high bandwidth

• Password weakness

• UPnP enabled devices

• Standards are lagging

• Upgrade intervals are long

• Security can be hard

• Security impedes user experience

• Encryption introduces latency

• There is no money in security

• End users

Page 292: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

HelloProtocol Transport ArchitectureTransportSecurity

Protocol Security

CoAP UDP* Request/Response DTLSNo built in security

features

MQTT TCP Publish/Subscribe TLS/SSLOptional

authentication, payload encryption

MQTT-SN* UDP Publish/Subscribe DTLSOptional

authentication, payload encryption

XMPP TCPRequest/ResponsePublish/Subscribe

TLS/SSL

Mandatory authentication,

authorisation, payload encryption

REST HTTP Request/Response HTTPS Optional authentication

AMQP TCP Publish/Subscribe TLS/SSLOptional authentication

(SASL)

Web Socket TCPClient/Server

Publish/SubscribeTLS/SSL Optional authentication

Page 293: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

DATA MANAGEMENTIN A CONNECTED WORLD

Page 294: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

4400 Exabytes1

• Average IoT organisation’s total volume of data grew by 30% over the past year

• 54% of IoT organisations say they have insufficient data analysis capabilities

• 50% of IoT organisations failed to improve time-to-decision over the past year

1One exabyte equals one billion gigabytes

Page 295: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

Exploitation of your data

• Embed data management in the device

• Data is managed as soon as it is captured

• More controlled stream into Cloud and/or Data Centre

• Leverage Stream Analytics technology

• Becoming an important capability of IoT PaaS

• Most major CSPs provide this capability

• Also open source technologies

Page 296: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

Stream Analytics – a simple flow

Ingest

Sensors

Social

Machine Data

Location

Audio

Video

Text

Prepare

Transform

Filter

Correlate

Aggregate

Enrich

Detect &Predict

Classification

Patterns

Anomalies

Scoring

Events

Decide

BusinessRules

ConditionalLogic

Act

Notify

Publish

Execute

Visualise

Store

Warehouse, Data Reservoir, Operational Store, Files

Page 297: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

FINAL THOUGHTS ANDREITERATION

Page 298: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

• There is no guide for securing the IoT

• IoT security will leverage old and new technologies

• Blended approach: mobile, cloud, traditional data centre combined with industrial control, automation, and physical security

• The IoT is redrawing the lines of IT responsibilities

• Deconstruct traditional IT security approaches

• Protecting information alone is too limiting

• Information is “fuel”

Page 299: Internet of Things IoT Scotland 2015

© F5 Networks, Inc

The Current Threat Landscape

• News headline here

Hello

Thank you.

Page 300: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 300Pure Storage UNCLASSIFIED

Title Slide

The rise of DataDatacentre Transformation

Alex D’Anna EMEA PreSales

Page 301: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 301Pure Storage UNCLASSIFIED

The New Expectations of IT – “competing with a bookseller”

Accelerate the

Business

Constantly Improve

Efficiency

Evolve IT into

a Service

Faster

Applications

Harness

Data

Speed

Time-to-Market

Reduce

Cost Annually

Employee

Productivity

Self-Service

Provisioning

Predictable

SLAs

…with public cloud as the new yardstick for measurement

Always Secure

& Available

Data Center

Efficiency

© 2014 Pure Storage, Inc. | 301

Page 302: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 302Pure Storage UNCLASSIFIED

Seeing Flash in every Application

Private Cloud

IaaS

Accelerating

Business Apps

Improving

User Productivity

Unlocking

Data Analytics

Modernizing

Legacy

Page 303: Internet of Things IoT Scotland 2015

30

3| © 2015 Pure Storage Inc.

FLASH INNOVATION CHANGES THE DATACENTRE

LIMIT GROWTH WITH

DATA REDUCTION

RAISING THE BAR ON

RESILIENCY

WORKLOAD

CONSOLIDATION

ELIMINATE

MULTIPLE COPIES

Page 304: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 304Pure Storage UNCLASSIFIED

Accelerate the Virtualized Apps that Drive Your Business

Transform Offline Analytics

into Real-Time Decisions

Deliver Services that

Weren’t Possible with Disk

Architect More Efficient

Production & Dev/Test Environments

Virtualize DBs

No tuning, ever!Reduce server

infrastructure

Reduce instance

proliferation

Empower dev/test with

snapshot based clones of

production data

• Remove IO as the bottleneck

• 2-10x transactional improvement

• Design applications to expect <1ms IO

• What can your app teams do now?

• Move from batch to real-time analytics

• Enable broader, deeper questions

• Empower your business with data

• What value is trapped in your data?

Page 305: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 305Pure Storage UNCLASSIFIED

As Cloud Use Cases Expand, Higher-Performance Flash Storage is

Increasingly Required

Enterprise Private Cloud Public Cloud IaaS Dev / Test Environments

Performance

Requirements

Disk

Flash

Test Deployments

2nd Tier Apps

1000s of Apps

Mixed Workloads

Horizontally

Scaled Apps

Web-Centric Apps

Content &

Object Stores

Dev / Test

Block Storage

Services & Apps

Hybrid Cloud

Differentiated

Services

Departmental Pilot

Basic Development

Functional Testing

Enterprise-Wide

Deployments

1,000s of Developers

Testing at Scale

Tomorrow’s deployments require the performance of flash

Business Critical

Applications

Page 306: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 306Pure Storage UNCLASSIFIED

(Yet another) Big Data definition…

A lot of it

gives

Volume

Created quickly

brings

Velocity

No structure

means

Variability

Needs data processing

to find

Business Value

Page 307: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 307Pure Storage UNCLASSIFIED

How big is big data ?

Byte of data: one grain of rice

Zettabyte: fills the Pacific ocean

Exabyte: covers the UK (3 times)

Petabyte: covers Manhattan

Terabyte: 2 container ships

Gigabyte: 3 container lorries

Megabyte: 8 bags of rice

Kilobyte: cup of rice

H/T to David Wellman @ Myriad Genetics

Page 308: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 308Pure Storage UNCLASSIFIED

History lesson: big doesn’t mean good

For the 1936 US presidential election, Liberty Digest magazine carried out the most expensive poll in history, writing to 10million voters asking who they would vote for; 2.4 million voters responded

The prediction was a narrow Republican victory, but the result was a Democrat landslide 46 states to 2 because of a flawed sample set

Page 309: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 309Pure Storage UNCLASSIFIED

History lesson: big doesn’t mean good

Liberty Digest magazine closed down after the results were announced as political expertise was how it made a reputation

The poll had excluded most of the population on low incomes, where Roosevelt was more popular during the Great Depression of the 1930s

The newly formed Gallup company correctly predicted the result with a poll of only 50,000 voters. They are a world famous election polling company nearly 100 years later

Page 310: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 310Pure Storage UNCLASSIFIED

A big data project still needs to observe rules on population, samples, bias, variance etc.

The dataset must be representative to get the complete picture

It’s ok to start small and grow the dataset over time

Page 311: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 311Pure Storage UNCLASSIFIED

The Google index of the Internet is 60

trillion pages, 100 Petabytes of data,

and is rewritten daily

Recent statistics from Google show the

amount of content on the Internet

doubled from 2008-2010, and

continues to double every 2 years

Page 312: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 312Pure Storage UNCLASSIFIED

The World Bank projects that 50% of the world population will have a smartphone by 2016, and 80% by 2020 [4 billion today]

The total number of SMS messages sent globally in 2014 was 7.5 trillion, WhatsApp sent 7.2 trillion from one app

In 2000, 80 billion photos were processed from camera film. In 2014, 800 billion photos from smartphones were shared on social networks

The Zettabyte generation

Page 313: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 313Pure Storage UNCLASSIFIED

Facebook, Google, ebay, Amazon, Yahoo

are all operating at Exabyte scale today,

and have created a new class of

applications to deal with this

Products such as Hadoop, Cassandra,

MongoDB, CouchDB, other NoSQL have

evolved to deal with larger datasets by

creating parallel tasks to split the dataset

between servers

Page 314: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 314Pure Storage UNCLASSIFIED

The cost of creating data has dropped to almost nothing for consumers and businesses

With cloud storage, the cost of storing this data has also dropped to “free” at the start

The cost of getting real insight and value from the increasing amounts of data has not dropped very much at all

Page 315: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 315Pure Storage UNCLASSIFIED

higher yield

lower margin

get the message

miss the point

market leader

underwater

find answers

more questions

Data-driven value

Page 316: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 316Pure Storage UNCLASSIFIED

A big data project can lead to 3 types of result as its output

Interesting, not valuable

Interesting, maybe valuable with more analysis or new filters

Interesting and valuable

Page 317: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 317Pure Storage UNCLASSIFIED

Interesting, yes

Valuable, no

Locations of Wikipedia edits

Page 318: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 318Pure Storage UNCLASSIFIED

Locations of all Volcanoes

Interesting, yes

Valuable, no

Page 319: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 319Pure Storage UNCLASSIFIED

Interesting, yes

Valuable, maybe

All NYC taxi journeys 2013

Page 320: Internet of Things IoT Scotland 2015

© 2015 Pure Storage, Inc. | 320Pure Storage UNCLASSIFIED

Interesting, yes

Valuable, yes

Twitter sentiment analysis by keyword

Page 321: Internet of Things IoT Scotland 2015

Seric Logo Slide

Securing the Internet of Things (IoT)

Stuart Macdonald - MANAGING DIRECTOR

SEPTEMBER 30TH 2015 - DYNAMIC EARTH, EDINBURGH

#SERICCANHELP

#IOTSCOTLAND

Page 322: Internet of Things IoT Scotland 2015

#SericCanHelp

SECURITY ANTI-FRAUD

INFRASTRUCTURE DATA MANAGEMENT

Page 323: Internet of Things IoT Scotland 2015

Team AccoladesSeric teams and individuals have won a number of awards from

vendors and external organisations

TECHNICAL• IBM (Global Technical Excellence)

• Microsoft (HPC Club Winners)

• BCS (Consultant of the Year Silver Medal)

• IBM (BP of the Year)

• NetApp (Outstanding Achievement for UK&I)

MANAGEMENT• IoD Director of the Year (West of Scotland)

• IoD Young Director of the Year (UK – Highly Commended Runner Up)

• Prince’s Trust (Growth Mentor of the Year)

• E&Y Entrepreneur of the Year (Scottish Finalist)

ETHICAL/CSR• Youth Business International (Global Ambassador of the Year)

• Prince’s Trust Scotland (Volunteer of the Year)

• IBM (Global Award for Citizenship - Volunteering)

• Inspiring Cities Awards (Commended for Best CSR, Winner for Youth Development)

Page 324: Internet of Things IoT Scotland 2015

Ethical Stance

• FIVE % of our Profits

• FIVE days of our Time

• #DigitalParticipation

• #SericCanHelp

• #HowSericHelp

• #SmartSTEMs

Page 325: Internet of Things IoT Scotland 2015
Page 326: Internet of Things IoT Scotland 2015

Global Beacon

Page 327: Internet of Things IoT Scotland 2015

SmartSTEMs

Page 328: Internet of Things IoT Scotland 2015

Seric Overview

Seric’s main focus is to deliver Security and Anti-Fraud

Solutions underpinned by robust resilient Infrastructure, sound Governance and Data Management

Seric deliver Product and Project Services and for much of

their portfolio provide fully managed Service & Support Offerings

Seric are working across the UK & Europe to assist

organisations in Public Sector, Oil & Gas, Manufacturing, Retail and the Financial Services Sector

Page 329: Internet of Things IoT Scotland 2015

Areas of Expertise

• Data Loss Prevention

• Anti-Fraud Technology

• Data Management

• Encryption-as-a-Service

• Integrated Systems

• Secure Storage

• Fraud Case Management

• Insider Threat Detection

• Intrusion Prevention/Detection Systems

• Governance Risk & Compliance

• Web Application Security

• Mobile Application Security

• Enterprise Single Sign On

• Information Governance

Page 330: Internet of Things IoT Scotland 2015

The Security Assessments

Page 331: Internet of Things IoT Scotland 2015

Cyber Essentials• 34 Questions/Controls• Work with a qualified consultant to get ready and apply• Certifying body will check application and award

certification

Cyber Essentials Plus• As above but also includes yearly external audit

Cyber Essentials - Basics

Page 332: Internet of Things IoT Scotland 2015

Some of our clients

Page 333: Internet of Things IoT Scotland 2015

Seric Logo Slide

Securing the Internet of Things (IoT)

Stuart Macdonald - MANAGING DIRECTOR

SEPTEMBER 30TH 2015 - DYNAMIC EARTH, EDINBURGH

#SERICCANHELP

#IOTSCOTLAND

Page 334: Internet of Things IoT Scotland 2015
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Page 337: Internet of Things IoT Scotland 2015

… a decent guide to SMART

Page 338: Internet of Things IoT Scotland 2015

IoT – some little thunkettes

• Opportunity

• Risk

• Background/Landscape

• Practical Steps

Page 339: Internet of Things IoT Scotland 2015

Opportunity

Use new fangled IoT thing to…

• Increase Sales

• Cut Costs

• Improve Efficiency

• Raise Profile / Get Famous

• Differentiate ourselves

• Save the World / Do Everything

Page 340: Internet of Things IoT Scotland 2015

Potholing!

Page 341: Internet of Things IoT Scotland 2015

A simple man will now attempt to

have a video play in full screen.

Try to be patient.

Page 342: Internet of Things IoT Scotland 2015

A man will now attempt to have a video play in

full screen.

Try to be patient.

Page 343: Internet of Things IoT Scotland 2015

Risks

Use new fangled IoT thing to

• Lose YOUR data

• Learn about Unintended Consequences

• Lose your CUSTOMERS’ data

• Get Amazing Press Coverage (about your mistake)

• Lose a fortune

• Get Fired

• Panic about IoT / Blame Ashley Madison

Page 344: Internet of Things IoT Scotland 2015

Those who do not learn from history

are condemned to repeat it

Personal Computers Mobile Devices

Page 345: Internet of Things IoT Scotland 2015

Those who have not yet learned from history

are condemned to repeat it

IoT ICS (Industrial

Control Systems)

Page 346: Internet of Things IoT Scotland 2015

Evolving Risk Landscape – TCP/IP Enabled

Devices Migrating to TCP/IP networks– Move from Wired to Wireless

– Many rely typically upon “wrapped” protocols

– Analog control and reporting protocols embedded in digital

protocols

– Encryption and command integrity limitations

– Poor selection of TCP/IP protocols

Problems with patching embedded

operating systems– Controllers typically running outdated OS’s

– Controllers unable to support security CPU loading

– Security patches and updates not applied

– Difficulty patching the controllers

– Unacceptable downtime

Page 347: Internet of Things IoT Scotland 2015

Evolving Risk Landscape – Bridged Networks

Softest targets appear to be the control

centers– Greatest use of “PC” systems

– Frequent external connectivity

– Entry-point to critical plant systems

– Vulnerable to insecure remote access ports (dial-up)

Bridging control centers and the plant

operational framework– Network connectivity for ease of operational control

– Vulnerable to malware - proxy remote attacks

Page 348: Internet of Things IoT Scotland 2015

Evolving Risk Landscape– Networked Device Proliferation

Replacement SKU parts

include new “free features”– Additional features may be

“on” by default

– OR, may be turned on by

engineers

Switch from analog to digital controls

Incorporation of network standards– TCP/IP communications

– Wireless communications

From analog to

digital

(+ networked)

Wireless integration

Page 349: Internet of Things IoT Scotland 2015

Evolving Risk Landscape– Wireless RF/ WiFi Attacks

A 14.6 dBi Yagi antenna that can make

a WiFi connection from miles away

Increased use of wireless technologies

Large security research focus– Common topic/stream at hacking conferences

Packet Radio Software– New tools and software to attack &

eavesdrop on any RF transmission

– Community-based sharing of findings

Tools and guides on long-range

interception of wireless technologies

Page 350: Internet of Things IoT Scotland 2015

Evolving Risk Landscape

1. Systems designed 20 years ago when isolation was assumed

2. IoT often not built for Enterprise

=>Changes in corporate infrastructure and device capability bolt-ons

have enabled an entire array of new attack vectors

Control/Office Infrastructure Control Bridge Plant Infrastructure

Wireless (WiFi)

AttacksWireless RF AttacksDirect Internet Attacks

Vulnerable

Networked

Services

Malware Infected

Hosts

VPN Attacks

Portable Media

Attacks

Guessed / Stolen

Credentials

Embedded

Command AttacksDevice Contamination

Telephony / Modem

Attacks

External

Indirect Malware

Infections

So here is an cynical and overarching view...

IoT v1.0 – Rebaked for IP Connectivity

IoT v2.0 – Ground up with little/no Enterprise

awareness

IoT v3.0 – ??

So what does all that mean?

Page 351: Internet of Things IoT Scotland 2015

A Fresh Approach …

...requires specilaized knowledge and skill in IoT and in general adopts the

following practices:

Leverage security techniques from the IT domain where appropriate and effective

Segregate networks to provide better logical isolation of devices unable to support host-

based security solutions

Increase the amount of network-based monitoring in strategic locations such that network

sensors will be much better positioned to detect malicious or anomalous behavior

Monitor protocols as well as traffic (i.e MODBUS, ...)

Reduce the number of POPs to only a tightly controlled few (e.g. Network, WiFi, and

telephony / modem)

Increase logging and correlate into corporate security information and event monitoring

systems (attacks into the process control domain are typically preceeded or accompianied by

attacks into the corporate networks)

Implement a governance structure that clearly assigns responsibilities

Impose strict control over configuration, new system introduction and vendor access

Page 352: Internet of Things IoT Scotland 2015

Mind the Gap

Seric work with methodologies that are based on internationally accepted security

frameworks designed to meet industry requirements, regulatory requirements and risk-

based criteria.

Over the course of these engagements, we have learned no single industry framework

or security standard addresses the full scope of the problem.

The ISO/IEC 27000 family and NIST SP 800-53 are:

– IT-centric and cover multiple domains for people, process and technology for Information

Systems

– Do not support specific industry requirements and constraints dealing with limited

computation power, storage, environmental variances, and networking capability

Industry standards such as IEC 62351, IEC 62443 and NERC-CIP:

– Provide specific technical recommendations and requirements for industry controls and

protection/safety systems based on very specific operational constraints

– Do not support the people and process requirements of a information security management

system (ISMS) as defined by ISO/IEC 27000 and NIST.

Page 353: Internet of Things IoT Scotland 2015

Top 20 Critical Security Controls - v5

1: Inventory of Authorized and Unauthorized Devices

2: Inventory of Authorized and Unauthorized Software

3: Secure Configurations for Hardware and Software on Mobile Devices, Laptops, Workstations,

and Servers

4: Continuous Vulnerability Assessment and Remediation

5: Malware Defenses

6: Application Software Security

7: Wireless Access Control

8: Data Recovery Capability

9: Security Skills Assessment and Appropriate Training to Fill Gaps

10: Secure Configurations for Network Devices such as Firewalls, Routers, and Switches

11: Limitation and Control of Network Ports, Protocols, and Services

12: Controlled Use of Administrative Privileges

13: Boundary Defense

14: Maintenance, Monitoring, and Analysis of Audit Logs

15: Controlled Access Based on the Need to Know

16: Account Monitoring and Control

17: Data Protection

18: Incident Response and Management

19: Secure Network Engineering

20: Penetration Tests and Red Team Exercises

Page 354: Internet of Things IoT Scotland 2015

IoT Security - Practical Steps

• Look at your Defined Opportunities

• Get Started on the Security front

• First Principles … & SANS!

• In-house and/or External Support

• Quantify your risk

• Understand your risk posture

• Remember it is a journey

• Oh and Seric Can Help!

Page 355: Internet of Things IoT Scotland 2015

Just one more thing….

Page 356: Internet of Things IoT Scotland 2015

Presentation TitlePresentation Sub-Title or Date

#SericCanHelp

Thank-you

@SericSystems www.seric.co.uk