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Make Google fall in love
with your website
+10yearsSEOexperience Serialentrepreneur BusinessAngelMajes:c.comFrenchAmbassadeur
BoardMemberSEOcamp
@FrancoisGoube
A Google update = a new type of questioning
We face new challenges
Yesterday’s solutions are a non sense today
Penalties are getting Tough
You can’t go where the wind blows
cz
SEO is like building a relationship
Say hello Attractiveness Accessibility Fidelity Recommendation Be Gentle
Say Hello
Say Hello, introduce yourself
Get your pages indexable Get your Title & Metas right!
d
Be Handsome & interesting
Pure Beauty
How to be attractive?
Content makes you gorgeous
Why?
Your content influences how users behaves: Sales, Nb of Pageviews…
Same is true for bots
Bots + Content = 5
Number of words has a huge impact on indexation
Bots + Content = 5
Good content improves your User Experience – Better usage metrics making you panda-proof
Near duplicates are bad for love
Tools? – Oncrawl (internal DC) – Copyscape (external DC)
What Metrics to track my content
Number of words
What Metrics to track my content
Number of words Rich Content integration
What Metrics to track my content
Number of words Rich Content integration Near duplicates distro
What Metrics to track my content
Number of words Rich Content integration Near duplicates distribution Rankings on money keywords Bounce rate, Pageviews, Time Spent on Page…
Be accessible
Is there a lot of obstacles for Google to love your website?
Launchacrawler Analyzeyourlogs
Be accessible
Do you really know how your content is organized?
Be accessible
It’s impacting how Google crawls your website
ALL ABOUT FIDELITY
Fidelity & Google
Always answer 200 OK No 302 redirect No Errors 4xx / 3xx
Fidelity & Google
Always answer 200 OK No 302 redirect No Errors 4xx / 5xx Answer very fast
Fidelity & Google
Always answer 200 OK Answer very fast No 302 redirect No Errors 4xx / 3xx No thin content
Be Recommended by your Pals
How can Google hear about me?
Linking – Total Backlinks – Refdomains
How cool are the people talking about me? – Learn to understand your BL
• Anchors Quality • Topical Trust Flow
have good manners
Don’t play it like a super hero
Offer to help
Use Structured data
Offer to help
Use Structured data – You’ll get Rich Snippets
Offer to help
Use Structured data – You’ll get Rich Snippets – Better CTR
Don�t hang with The wrong dudes
Care about your neighborhood
Where is my website located? Don’t link to websites with inappropriate content Check it on a regular basis – Outlinks – C-Level IPs
How to evaluate my relationship?Keep things under control / Metrics
Get appropriate tools
Track your onpage factors Track your offsite factors Track your rankings
You can’t do SEO without accurate Data
www.oncrawl.com
www.oncrawl.com
1 Month Free
Coupon: DIGITALOLYMPUS
MERCI @Oncrawl
