Get Google on the Phone!

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Merging Brand and Local Pages:

The Missing Ingredient

What I’m not gonna show you:

How to set up a G+ brand page:

bit.ly/1gXN2ss

How to merge G+ and Youtube:

bit.ly/1gXNBm2

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What I am gonna show you:

Steps to merge G+ pages

Steps to speed up verification process

Advantages to verifying local pages

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Step 1: Same Owner for All Pages

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Merge Pages

Which page did you set up?

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Types of Pages: Local v. Brand

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Local Page Brand Page

Merging Pages

Step 2: Verify Your Page

1. Google Webmaster Tools

2. Rel=publisher Code Drop

Instructions: bit.ly/1m3khhq

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Merging Pages

You’ll See Old and New Pages in Admin

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Merging Pages

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New page is verified!

Merging Pages

Step 3: Delete Old Page

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Merging Pages

Step 4: Wait 24 hours.

(Cue poetic lament)

Time is very slow for those who wait

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Merging Pages

Step 5: Log Into Another Account

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Merging Pages

Report Impersonation

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Merging Pages

Now, for the secret sauce…

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Merging Pages

Step 6: Go to Old Page

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Merging Pages

Click the “Manage your page” button

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Merging Pages

Where’s Waldo…

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Merging Pages

Request a call.

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Merging Pages

Give Your Mobile Number

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Merging Pages

Sit tight.

Your new Google rep will call.

And it’s usually a very short queue.

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Merging Pages

And yes, I said new Google rep.

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Merging Pages

Your Google rep will help with

any additional pages that need

merging.

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Merging Pages

Unless you have 10 or more local

pages.

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Merging Pages

Then Google has something extra

special for you…

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Merging Pages

Introducing the Super Fast Way to

Bulk Verify Google Local Pages

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Bulk Verification

Step 1: Create All of Your Local

G+ Pages

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Bulk Verification

Step 2: Download the bulk

upload spreadsheet from

Google Docs: bit.ly/1nufyJv

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Bulk Verification

Step 3: Fill In All The Fields

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Bulk Verification

Step 4: Access the bulk upload

page on G+: bit.ly/QG4X0z

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Bulk Verification

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Step 5: “Import locations from a file”

Bulk Verification

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Step 6: Upload the File!

Bulk Verification

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The Google Rep Will Verify For You!

Bulk Verification

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Step 7: Add Locations 1-by-1 As Well

Bulk Verification

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View Page on Google Maps

Bulk Verification

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Customize Cover Photo, Add Pix

Bulk Verification

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Other Benefits to Verifying:

• Respond to customer reviews

• Share photos, videos, updates with customers

• Access page analytics

Bulk Verification

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Final Steps

• Wait for the pages to be verified and

old pages to be deleted

• If the process stalls, contact your

Google rep over email

Bulk Verification

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G+ As a Platform

• Hangouts—already rivals facetime

• Communities—connect with influencers

• Local Pages—Google maps engagement

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G+ Communities

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G+ Communities Aren’t Going Away

This Googler just invited me to join her community.

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Advantages and Tactics

Find influencers

Identify hot content

Access fans of a specific topic

G+ Communities

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I can haz advanced search query!

Find thriving communities:

site:plus.google.com inurl:communities intext:keyword intext:members

Find people asking questions:

site:plus.google.com inurl:communities intext:questions OR question intext:members

G+ Communities

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Communities Asking Questions

G+ Communities

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Dogs = Love, Cats = Drama

G+ Communities

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Dogs = Love, Cats = Drama

G+ Communities

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Some G+ Community Tools

G+ Communities

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• Sort communities by topic, size

G+ Communities

• Export community members

• Connect with influencers

Find an influencer? Start a Hangout

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G+ Communities

• Appears in Gmail

• Choose wisely

• Don’t be creepy