How conversations became the new links

How Conversations Became The New Links

Phil Buckley @1918www.curagami.com


In 1997, the google.com domain was registered


Lots of stuff happened between then and now.

Google Toolbar — December 2000

1st Documented Update — September 2002

Boston — February 2003

Cassandra — April 2003

Dominic — May 2003

Fritz — July 2003

Supplemental Index — September 2003

Florida — November 2003

Austin — January 2004

Brandy — February 2004

Nofollow — January 2005Allegra — February 2005

Bourbon — May 2005

XML Sitemaps — June 2005

Personalized Search — June 2005

Gilligan — September 2005

Google Local/Maps — October 2005

Jagger — October 2005

Big Daddy — December 2005

Supplemental Update — November 2006

Universal Search — May 2007

Buffy — June 2007Dewey — April 2008

Google Suggest — August 2008

Vince — February 2009

Rel-canonical Tag — February 2009

Caffeine (Preview) — August 2009

Real-time Search — December 2009

Google Places — April 2010

May Day — May 2010

Caffeine (Rollout) — June 2010 Brand Update — August 2010

Google Instant — September 2010

Instant Previews — November 2010

Negative Reviews — December 2010

Social Signals — December 2010

Overstock.com Penalty — January 2011

Attribution Update — January 28, 2011

Panda/Farmer — February 23, 2011The +1 Button — March 30, 2011

Schema.org — June 2, 2011

Google+ — June 28, 2011

Expanded Sitelinks — August 16, 2011

Pagination Elements — September 15, 2011

Query Encryption — October 18, 2011

Freshness Update — November 3, 2011

Search + Your World — January 10, 2012

Ads Above The Fold — January 19, 2012

Venice — February 27, 2012

Knowledge Graph — May 16, 2012

Link Warnings — July 19, 2012

DMCA Penalty — August 10, 2012

7-Result SERPs — August 14, 2012

Exact-Match Domain (EMD) Update — September 27, 2012

Domain Crowding — May 21, 2013

"Payday Loan" Update — June 11, 2013

Knowledge Graph Expansion — July 19, 2013

In-depth Articles — August 6, 2013

Hummingbird — August 20, 2013Authorship Shake-up — December 19, 2013


We’ve been through a few years of SEO tsunamis: Caffeine, Penguin, Panda, Hummingbird and Authorship


Matt Cutts#winning




Make pages primarily for users, not for search engines.

Avoid tricks intended to improve search engine rankings. A good rule of thumb is to ask, "Does this help my users? Would I do this if search engines didn't exist?"

Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

"Does this help my users? Would I do this if search engines didn't exist?"



E-Mail


Kathleen Kelly: [in an email to Joe Fox] The odd thing about this form of communication is that you're more likely to talk about nothing than something.


Too Much Nothing



PPC


$50,000,000,000


#winning


#struggling


Social Media


Social at Scale

You can not dominate everything



The Traditional Sales Funnel is

DEAD


Personalizationand

The Filter Bubble


How can Whirlpool ever get your attention?


This is what Facebook thinks I need to see



Friends of FriendsWhat if you knew your customers as well

as you know your best friends?



I already own thisSo maybe I’ll like this


Exposure


This is how we find new things


This is how we find new things


We support what we love


What brand of car does this guy drive?


What brand of shoes does this guy wear?


What awesome startup does this woman love?

hint


It’s a tapestry


I don't want the most-linked-to site in my niche; I want to be the site that's synonymous with my niche.

Rand Fishkin 2009


1-9-90 RuleFinding your 1%


LISTEN


LOVE


TEACH


SERVE


Tools to help


Thank YouPhil Buckley

Curagami Co-founderSearch Nerd

Recovering web developerLife-long Red Sox fan

Internet

How conversations became the new links