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June 16, 2014

How brands can win with Twitter engagement

Why is engagement important?

What is the difference between engagement and broadcasting?

Brands have to meet sales/leads goals, how much should they broadcast on Twitter?

How much of an impact does influenced engagement have?

How do you initiate engagement and interactions on twitter?

What are some engagement must-do’s for busy marketers?

what do you think is the key to create and maintain high engagement on twitter?

@SuSynElisedurisspecial guest:

Susyn Elise Duris @SusynEliseDurisRelationship bldg is crucial. For people to buy from you, they need to trust you get them and can help them. Bottom line. #atomicchat

CBarrows @CBarrowsEngagement allows you to get to know people. It’s communication, it’s sharing, and it’s a chance to build relationships. #atomicchat

Emily @emkslone Building relationships (i.e. having engagement) builds trust and loyalty. #atomicchat

Willis Williams @Social_ChefEngagement and content are the fuel that drives your social media marketing to excellence. The destination is connections. #AtomicChat

Vincent Orleck @Vin_OrleckBroadcasting= 1 way streetEngagement = 4 lane freeway

Kavita Chintapalli @kavita1010Engagement is a dialogue - it’s actually social. Broadcast is traditional, one-way marketing messaging. #AtomicChat

Joe Stanganelli @JoeStanganelliDiff. b/w engagement & amplification/broadcasting: Engagement=convo b/w you and others. Amp=Others talking about that convo. #AtomicChat

Ashley Ashbee @cartooninpersoIf only companies understood how they’re missing opportunities when they don’t respond to others’ engagement. #atomicchat

Susyn Elise Duris @SusynEliseDurisSuggest this - Tweet 1/3 of time - be yourself 1/3 - curate things in your field of expertise, interest , 1/3 - promote. #atomicchat

Susyn Elise Duris @SusynEliseDurisIt is so very, very key. You need to listen, engage, help to develop relationships with influencers. #atomicchat

Todd Burgess @tburgess57if you do your engagement by the numbers for the numbers the only things you connect with are machines #atomicchat

Susyn Elise Duris @SusynEliseDurisI probably answered too early on this one - here’s the recipe 1. Listen 2.Engage 3. Help 4. Promote. #atomicchat

Susyn Elise Duris @SusynEliseDurisGuy Kawasaki has sd that he monitors his name and he answers, debates, etc. with people. #atomicchat

Lolo LLC @LoloLLCListen! The conversation is already happening. Join in and speak up. #atomicchat

Canadian Blog House @CanBlogHouseWhen someone follows me-I read their Twitter bio & make a comment about it..after I thank them #atomicchat

Susyn Elise Duris @SusynEliseDuris1. You have to respond - quickly - to questions, respond when you are mentioned 2. Be consistent with your comms... #atomicchat

Susyn Elise Duris @SusynEliseDurisThose that are gd at relationship bldg make it all abt the other person. Their focus is on helping them, in a genuine way. #atomicchat

Brian Blatnicki @BrianBlatnickpersonalizing engagement methods - when it’s time to communicate, u can mention things the user actually cares about #atomicchat

Brian Blatnicki @BrianBlatnickiBuilding context to set up content – meaning listen to the discussion before chiming in. #atomicchat

Susyn Elise Duris @SusynEliseDuris3. Recognize ppl who say interesting things/post interesting content 4. Diversifyyour comms-comm w diff sectors/communities #atomicchat

Ira Haberman @irahaberman I’m a fan of the 5-1 ratio, 5 times the amount of content (owned or curated) vs. promotional stuff. #atomicchat

Joe Cheray @wildheart4vr Use a tool like @followerwonk to see when your followers are online tweeting the most and use that as a guideline #AtomicChat

Andrew Hutchinson @adhutchinsonIt’s about establishing yourself as trusted voice first, then people will be receptive to all messages #AtomicChat

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