Five Digital Marketing Tips to Grow Your Business

Digital Marketing

Digital marketing is one of the most effective online solutions to promote products, services or

brands through different online marketing platforms. Digital marketing process such as, search

engine optimization (SEO), social media optimization (SMO) search engine marketing, PPC, email

marketing etc.

Digital Marketing Tips

1. Be frequent and consistent: Social media platforms are very useful to promote your product or

services. Social media is a way for you to build your brand’s voice. If you want success in your

business through social media, you should not only post regularly, but there should be a uniformed

identity to your posts. You should be frequent and consistent in your marketing strategy. The

optimal number of posts to Facebook is between five and 10 times a week, Twitter is five tweets a

day and LinkedIn and Google+ for one time a day.

2. Know your customer: Before starting any business promotion or campaigning, you must know

your customers. If you know your customers, then you can make or create plan according to the

requirement of your customers. Most brands use their social media accounts only for promotional

purposes. Instead, find and share information that your customers want to see and occasionally mix

in your promoted content.

3. Engage with your followers: In social media marketing engagement with your followers is vey

very important, you should interact with your customers or client in regular basis; try to do healthy

conversation, it will help you to build good relation with your clients or customers. It will make your

half a work done. Also do not be afraid of social confrontation, approach any complaint as an

opportunity to show your brand’s customer-service capabilities.

4. Quality Content: Content or content marketing is still king in digital marketing strategy. You may

think why is content so important? Because it’s an important medium for conveying your brand’s

message. If your content is not clear and message not well-formulated, you will undoubtedly

struggle to succeed. So keep in your mind that content should be unique with good quality.

5. Internal Page Optimization for conversions: How and why your visitor come or land on your site?

You should aware of this question for making entire content. Once you know the action you want

users to do then you can find affordable tools for perpetuating those actions.

Benefits of internal links or page optimization:

Make the website easy-to-navigate for new visitors.

Make the website theme clear in the eyes of the search engines.

Increase the number of page views.

Reduce the bounce rate.

Benefit from visitor responses to organic call-to-actions.

Spread the link juice throughout your website.

Internal Links are much more easily controlled and optimized than external back links.

Astral Kreations provide all digital marketing / Search Engine Optimization and Social Media

Optimization services efficiently and cost effectively.