Vipra Business

Google Ranking Signals Launched:

Content Freshness

Guide to Google Ranking Signals : Content Freshness

• It concentrated on the rather nebulous term ‘quality content’ and the practical signals you can provide Google to prove the text on your webpage is worthwhile.

• Today, we continue diving into on-page content factors, with content freshness.

• Vipra Business believes that Content freshness is one of the best factor that will assist your website to rank well in Google SERPs. We already applied latest Google demand on our website of we want to rank well for your regular keyword.

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Content Freshness

• Google checks content for freshness by monitoring the following types of searches:

a) Recent events or hot topics: Anything that begins trending on the web, that searchers want to find the latest information on immediately.

b) Regularly recurring events: These are events that take place on a regular basis, such as annual conferences or presidential elections. Without a specific qualifier, you probably expect to see information on the most recent event, and not one from years ago.

c) Frequent updates: These are searches for information that changes often, but isn’t a recent or regularly occurring event. These tend to be searches for frequently updated tech products or car brands.

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The following insights come from Moz’s Research by Cyrus Shepard, so click on the link for more information.1) Freshness by inception date A web page can be given an immediate freshness score based on

its publication date, which decays over time as the content becomes older.

2) Regular updates to content Google scores ‘fresh content’ that’s updated regularly in a

different way to a news article that doesn’t change.3) Changes to a webpage’s core content matters more than other

areas Changes made in the main body of the article are far more

important than other areas, such as Javascript, comments, navigation, etc.

4) How often the content changes Content that changes more often is scored differently than

content that only changes every few years.

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5) New page creation Websites or blogs that publish new webpages more

frequently will earn a higher freshness score than those who only publish once in a while.

6) Rate of new link growth may signal freshness If a webpage sees has an increase in the number of

external sites linking to it, this could be seen as a sign of relevance to Google.

7) Links from sites rated ‘fresh’ will pass freshness on to you

Links from sites determined to have a high freshness score can raise your own freshness level.

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8) Traffic and engagement metrics may signal freshness Standard engagement behaviours on SERP results, such as

click-throughs and time on page, can be an indicator of freshness and relevance.

9) Changes in anchor text pointing towards your site may devalue older links

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic.

Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links.

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11)Google News Of course you can ensure that Google

recognizes that your content is fresh, and may immediately place you on the first SERP in its News section (or Top Stories on mobile), if you have successfully submitted your site to Google News.

We are happy to update the latest content requirement and how it will help you to boost your keywords ranking at economical rate.

Thanks you : Vipra Business