B2B eCommerce 2020new players new rules

Rogier HosmanCMO @Youwe

Dutch Digital Agency Youwe:• 110 full time employees• International clientbase• Focus on B2B enterprises

Some of our B2B clients

Contents

Contents

• Changing world• Fast changing technology• Making choices• Magento EE for B2B• Lessons we have learned• Questions & Answers

Objectives 2020

Environment

Succes criteria

Changing world2

Internationallegislation

GLOBALISATION

Globalisation

New players

Time to market decreases

Time2Market

New (unexpected) players

Pricepressure

Fast changing technology3

Omnichannelexperience

PersonlizedeCommerce (big-data)

ConnectedBusiness

(API thinking)

Customizedproducts

NFC/RFIDInternet of Things

So…we need to make choices4

i

Product Leadership

Customer IntimacyOperational Excellence

Facts for b2b businesses• Customers will be less loyal• All data will become public• Experiences with your business become public• Scale of competition increases• There will be more competition• Old business models need to change

Hello Magento EE!5

But Magento is not suitedfor B2B……is it?

So why use it?

If it does not

WE WANT THE MAGENTOMARKETING MACHINE!

WE WANT THEEXTENDEBILITY OF

MAGENTO EE

WE WANT THE ECOSYSTEMOF MAGENTO EE

So we make Magentoa B2B powerhouse

Ability to run shopswith over

18.000.000 SKU’s

ERP interfaces

Customer pricelists& discounts

Multi user /debtor

Order authorisation

Customer catalog

Inter company /multi company

Split order delivery

Client product ID’s

Customer catalog

Unit prices

Invoices

Debtor limits 1st order cash

B2B requires…

Quotes

Customer pricelistsCustomer catalog

Multi user per clientMulti company per client

Order aproval

Customer product id’s

Customer quotes

Import xls orderlinesQuick entry by SKU

Customer catalog

Route schemaDelivery date

Best practices

• Work as much api/webservice based as you can• Keep business logic in your ERP system• Start your OTAP environment with full testdata (not small

selection)• Strip requirements and test with clients first• Use a PIM system with large catalogs

?Questions&

Answers