DIGITAL PUBLIC ARCHAEOLOGY IN ITALY: what is changing and why it is important

Domenica Pate (@domenica_pate)Antonia Falcone (@antoniafalcone)Paola Romi (@OpusPaulicium)

www.profess ionearcheologo. i t @pr_archeologo

www.professionearcheologo. i t

“The archaeological profession”

or

“Profession: archaeologist”

A LOOK BACK

Archaeology and Blogosphere Archaeology blogs activity in Italy

Marina Lo Blundo

50 Archaeology Blogs Authors

InstitutionsArchaeologistsStudentsArchaeology enthusiastsArchaeo-mystery enthusiastsMulti-subject bloggerMany authorsAuthor unknown

Archaeologist-bloggers were not aware of their role as communicators

There wasn’t a network of archaeologists on line

Lack of debate about Digital Public Archaeology

Content

Pottery in Archaeology2009

archmed 2006

Men and Things at Vignale2008

BLOGS AND ARCHAEOBLOGGERS

February 2013

February 2013

April 2013

May 2013

BLOGS AND ARCHAEOBLOGGERS

December 2013

October 2014

September 2014

October 2013

FIRST REAL LIFE MEETING

XVI Mediterranean Exchange Of

Archaeological Tourism14 November 2013, Paestum

#BMTA2013

#archeoblog

“ … archaeology urgently needs to enter a new phase of renewal and openness. And it needs to give itself new goals and new challenges that go beyond research and include education, the debate on the profession and, obviously, communication. ”

Giuliano De Felice

Archaeologists who make writing and talking about archaeology online part of their daily job

ARCHAEOBLOGGERS:

DAY OF ARCHAEOLOGY 2014

27 blog posts by archaeologists working in Italy14 of them written by archaeobloggers

A new category “Italy” is created

Boost of visits from Italy

BMTA 2014

XVII Mediterranean Exchange Of Archaeological Tourism

28 October 2014, Paestum

Social media and archaeological heritage. Archaeoblog: communicating archaeology online

Is it possible for archaeoblogging to become a proper profession?

Do people in charge of online communication for archaeological institutions need to have an education in archaeology?

The importance of:Having a strategyMeasuring your outreach

Satiric rendition of the then undersecretary of state at MiBACT Ilaria Borletti Buitoni(Design: Davide Arnesano ; idea: Antonia Falcone)

Strategies For Culture

I WANT YOUfor free tho

#volontarioachi(volunteertowhom)

#no18maggio#generazionepro

THE HOT SEASON

Night of Professional ArchaeologistsMay 18, Rome

500 young people for cultureDecember 2013

#500schiavi (500slaves)#500no

Cultural heritage workers unite11 January 2014, Pantheon Square, Rome

TWITTER AND... #bellichesiamo (pretty, aren’t we?)

@a_bronzo

@bronzoB

@Chimera_MAF

@Paolina_BB

TWITTER AND... edutainment in 140 characters

#archeofarm

#smallmuseumtour

#archeoaquarium

FROM ONLINE TO OFFLINE AND BACK, 1

Unconventional handbook of real-life archaeology Ed. Cinzia Dal Maso & Francesco Ripanti (cover art by Francesco Ghizzani Marcìa)

A book and its journey

What is it that archaeologists actually do?

Is it possible to imagine new job opportunities to those with an archaeological degree?

Archaeologists can tell their stories themselves

Palazzo Strozzi and MAF, FlorenceApril 2015

FROM ONLINE TO OFFLINE AND BACK, II

Archaeoblogtour, anyone?

#bronziFirenze

Opening of the archaeological park of Classe Harbour, Ravenna July 2015

Open Day at Templum Pacis, Rome July 2015

#dayofarch#ForumPacis

Open Day at Templum Pacis, Rome July 2015

LIVE, TWEET & LIKE

#ArcheoFest15Communication

#ArcheoFest15Sharing

#ArcheoFest15Feedback

TO INFINITY AND BEYOND?

General agreement on the importance of an online presence

It’s a growing phenomenon, everyone wants to join in

Willingness to raise to the challenge

Lack of coordination and long term planning

Lack of specific knowledge about online tools

High mortality rate of new projects

TO INFINITY AND BEYOND?

TO INFINITY AND BEYOND?

A lot has changed, still is, and in the end we’re a hopeful bunch…