Digital Marketing for Magicians

Sanjoy ChatterjeeFederation of Indian Magic Associates

Before we plan… Who are our target audiences? Who are our target customers? What are our target markets? What’s your Brand?

• Website, Blog, Facebook, LinkedIn, Twitter, Google+Build your web

presence

• Create & Store Visuals• Publish, Post,

Communicate

Create and distribute marketing

materials

• Build your audience• Build your customersCreate a Mailing List

• Go National• Go Global Do Outreach

Let’s start…

The initial steps… Create your collaterals

◦ Pictures / Posters◦ Videos◦ News◦ Documents / Leaflets / Brochure

Store & Manage in Cloud◦ YouTube / Vimeo for Videos◦ Pictures / Documents / Files

Dropbox [2 GB free] – http://www.dropbox.com Google Drive [15 GB free] – http://drive.google.com Box [10 GB free] – http://www.box.com OneDrive [7 GB free] - http://onedrive.live.com

COST

Collateral Creation:

₹500- ₹5000

Cloud Storage:

₹0.00

Website Create www.your-brand.in Create you@your-brand.in Steps

◦ Register your domain◦ Buy Web Hosting & Email Plan

Priced: http://in.godaddy.com http://in.business.yahoo.com/ http://www.net4.in http://www.hostgator.in

Free: http://www.indiagetonline.in [In initiative by Google]

COST

Web Hosting &

Email:

₹1500-₹3000 per

year

Website Creation:

₹3000- ₹15000

Facebook Creating profile Creating page Content development Buzz creation Integration page with other social media channels Post updates with links to the desired landing page Joining groups and pages Adding members Starting discussions Sharing links Creating facebook “like” button and badge, to place it in the website and blogs Run contests, promotional campaigns, polls… Video sharing via YouTube tabs ( for viral campaigns) Photo sharing via page flicker apps/ similar apps Document sharing ( pdf, ppt, whitepapers, brochures, notes..) Customized contact form/ registration form Promote blogs/feed Adding custom tabs Tagging use of various external interactive Apps

LinkedIn Creating profile Creating company page Integrating profile with other media channels Add connections Join Groups Targeting and networking with the influencers Starting Discussions in groups Active participations in relevant Q&A’s Publish Press release Create polls Launch and promote e vents Submit feeds Share presentation Integrate blogs to the profile Share likes

Twitter Creating twitter handle Post tweets with site link (content from the site) Following key influencers Use hash tags for keywords Retweet influential tweets Tweeting based on trends Post natural updates frequently Influence mentions Create a twitter badge and place it on the site and

blogs Increase followers base constantly Network and engage the followers

Google + Create profile Create page Content Development Buzz Creation Integrating page with other social media channels Post updates with links to the desired landing page Joining pages Adding influencers to our circles Starting discussion Sharing links Video sharing Photo sharing Document sharing (poster, brochures etc.) Tagging

Blogs

Blogs◦ Follow key blogs◦ Comment on blogs with link◦ Network with influential bloggers

www.blogger.com

Email Campaign Buy / Build your contact list

◦ For Agents◦ For Customers◦ For Fans

Create Email Content Send Bulk Email biweekly Free Tools

◦ http://mailchimp.com [12000 emails/month]◦ http://www.zoho.com/campaigns/ [12000

emails/month]◦ http://www.reachmail.net [12000 emails/month]

12 – Month Social Media marketing plan

12 – Month timeline [1-3 months]

Brand Presence

Create website

Create Profiles in

Social Medias

Implement brand image

Announce presence

Traffic Sources

Referring sites

Search engines

Project Traffic

12.5 % increase

Twitter/Facebook/ LinkedIn followers

100-2000 followers

12 – Month timeline [4-6 months]

Brand / Customers

Increase follower-base

Send Email Campaigns

Write Blogs

Reply to Fans, Audiences, Customers

Traffic Sources

Referring sites

Search engines

Campaigns

Project Traffic

25-30 % increase

Twitter/Facebook/ LinkedIn followers

1000-3000 followers

12 – Month timeline [7-12 months]ROI Focus

Event specific Campaigns

Target Corporate

Events

Get along with Agents’

Websites

Traffic Sources

Referring sites

Search engines

Campaigns

Events

Project Traffic

50-60 % increase

Twitter/Facebook/ LinkedIn followers

5000+ followers

Thank You