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If you are starting a new business or if you have a business for some time with a business website that is not working for you then you should take a look at this slide deck. It is a short deck designed to be given to an audience in a 15 minute slot.
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Designing an Effective Business
WebsiteJohn Slattery, Optiweb
www.optiweb.ie
Designing an Effective Business Website
Perspectives
Purpose
Goals
Optiwebs 3 C’s of Great Web Design
Building Your Website
Monitoring Your Website Over Time
Good Referrals for Me
Perspectives on a Business Website
It’s All About Technology
A necessary evil
An expense/cost
Build as cheaply as possible
Do it once, forget about it
It’s About Marketing Your Business
It is your supercharged sales rep
Working for you 24 x 7 x 365(6)
Shares your message precisely
Has global reach
Measurable results
It’s an investment – do it right
Update content to reflect change
Keep your web presence consistent
Purpose
What
To make money for you
How
Tell people that you exist
Tell them what you do
Help them connect with you
Get a Return on Your Investment
Quality of customer, not necessarily
quantity
How many customers do you need to
break even?
How to target high value customers
through your website?
Goals
Optiwebs 3 C’s of Great Web Design
A Website Must;
Collect visitors
Captivate them
Connect you with visitors from your target market
Set clear goals for each C that are;
Specific
Measurable
Achievable
Realistic
Time bound
Install Google Analytics and Google Webmaster tools to analyse data
Collect
Collect as many visitors as you can - Google rewards high volume sites
See what your competitors are doing
Its all about Search baby!
Know your important keywords and key phrases
Structure your pages for Search Engine Optimisation
Blog – fresh unique quality content using tags, categories, keywords
Advertising – Pay per click, remarketing
Backlinks, Social Media, Referrals, Authority, Sitemaps, Robots, Favicons etc.
Captivate
Strong clear message on landing pages
Optimise for mobile devices
Website must be easy to navigate
Know your target market and what they are searching for
Good use of headings, images and video
Google tracks the time that visitors stay on your site and rewards better sites so make it interesting
Don’t annoy them with flashy images etc.
Avoid duplicate content and plagiarism
Connect
You need a Google places listing and marker on Google maps
Independent testimonials and reviews are powerful influencers
Phone numbers prominent on the site
Business hours prominent on the site
Clear calls to action
Call John now on 086 815242
Contact John on [email protected]
Building Your Website
Planning – the Optiweb 3 C’s of Great Web Design
Implementation
Review and implementation cycle
Launch
Monitor Your Website Over Time
Book a review of your site with Optiweb after two months and six months
Compare performance of your site with your competitors
Tweak your site to improve search ranking and performance
Keywords analysis review
Improve your strongest pages
Improve your calls to action
Implement feedback from clients/visitors
Process of continuous improvement
A Good Referral for Me
A business with a website that is more than 3 years old who realises the
importance of having a modern website that works and looks great on all
devices
A new business owner who understands the importance of getting a
website right from the start
