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eliminating wasted ads
“Nearly ½ of consumers reported receiving ‘items left in basket’ messages
after completing a purchase elsewhere.”
“State of the Consumer Journey Report 2014” published May 2015 by Strategic Marketing Research, Inc.
“DMP aggregator” for transactional information
JavaScript tag < 5min implement (GTM, Magento, PrestaShop, Shopify, etc.)
Proactively remove users from network targeting segments (AppNexus), increasing clickthrough/conversion rates
Enable bulk pre-validation for email campaigns, reducing waste and annoyance for users
//problem
70% FAIL//problem
1. EASY TO USE 2. BIAS TOWARDS ACTION 3. KNOWN USERS 4. CLEAR ASSOCIATION 5. COMMON INTEREST
//criteria
COHORTZBE SOMEONE’S HERO
//solution
A typical group of 24 people realises benefits valued at over $150,000 and
saves over 1,600 hours of time.— Michigan University, Ross School of Business
//benefits
Invitation only community Free for users 3 requests per circle NO ADS//features
//market
Royal Tunbridge Wells
USERS REQUESTS HERO ACTIONS
42010
9others
//momentum
