CYBER CRIMINALS

PLAY “STRIKER” DURING WORLD CUP

THE WORLD CUP HAS GENERATED A SENSATIONAL LEVEL OF GLOBAL BUZZ. IN FACT, THROUGHOUT SOCIAL MEDIA, CUP-RELATED ACTIVITY SURPASSED THAT OF THE SOCHI OLYMPICS AND 2014 SUPER BOWL JUST A WEEK INTO THE MATCHES

estimated daily tweets about the World Cup

In just 5 days there were 236,863 Instagram posts with the hashtags:

#FIFAWORLDCUP2014#FIFAWORLDCUP#BRAZIL2014#WORLDCUP

During the US-Ghana game, more than 4.9 million tweets were sent. More than 174,000 tweets per minute were sent when Clint Dempsey scored the first goal just 32 seconds after the start of the match

The top-20 World Cup ads of 2014 have gotten 6.9 million

Major companies have launched social media initiatives around the World Cup. For example, through its “Adidas is #allin or nothing” campaign, Adidas has increased its internet spending to ½ of their total media spend, up 150% from the last World Cup

In the year leading up to the 2014 World Cup, the event was mentioned over 19 million times across:

HIGHERShares

Across social media, cyber criminals are playing “striker:” a player who waits deep in enemy territory for an opportunistic time to score

Two out of three U.S. soccer fans will use their smartphone or tablet to enhance their World Cup experience

How people are watching the games...

39% > TV

40% > COMPUTERS

21% > SMARTPHONE/TABLET

BUT WHILE OFFENSIVE ATTACKS ON THE SOCCER FIELD RUN RAMPANT, SO DO THOSE IN THE FIELD OF CYBERSECURITY, BRINGING FORTH UNPRECEDENTED RISK FOR SOCIAL MEDIA USERS AND THEIR EMPLOYERS

More than 375 malicious World Cup-themed apps have already been found – one-fifth of which will stream via smartphone or tablet thereby further increasing risk

1/5

across social media so far

31.4% THAN THE TOP-20 ADS FOR SUPER BOWL 2014

2014

350THOUSAND

ALL OF THE ABOVE DRIVE MORE AND MORE TRAFFIC TOWARDS THE HACKERS ULTIMATE GOAL: PHISHING AND MALWARE WEBSITES TO INFECT MACHINES, COMPROMISE USERS, AND GAIN NETWORK ACCESS

Creating fake ads on the most

popular social media networks

Creating emails and social media posts

with fake links

WHICH ARE ESPECIALLY DANGEROUS!

Creating phony websites for

video streaming

WATCH THE WORLD CUP

LIVEHERE

VS.

GIVING CYBER CRIMINALS A GOLDEN OPPORTUNITY TO HACK MORE USERS, DEVICES, AND NETWORKS THROUGH SOME OF THE MOST COMMON METHODS:

(#OPWORLDCUP #OPHACKINGCUP)around the world have gone so far as to publicly state how they’re working around-the-clock to target – and humiliate – leading Cup sponsors like Adidas, Coca-Cola, Sony, VISA and more

HACKTIVISTS

WHAT DOES THIS ALL MEAN?

The global activity surrounding events like the World Cup attracts hackers, scammers and advanced attackers, increasing corporate information security risk. Security teams are already heavily burdened with day-to-day operations and cannot monitor the high volume of social media links, tweets, posts, and content surrounding high buzz events like the World Cup

You can help your organization remain safe from social media threats during high buzz events by gaining visibility and insight into your organization’s social attack surface. Impersonators are everywhere and during high buzz events, the risk of brand and reputation damage is at it’s highest. With ZeroFOX, your organization can protect itself, mitigating the information risks from social media. Take action today and score the winning goal for your company.

TO LEARN MORE, EMAIL INFO@ZEROFOX.COM

SOURCES:http://money.cnn.com/2014/06/15/media/world-cup-social-media/http://www.mediabistro.com/alltwitter/world-cup-social-marketing_b57908http://www.clickz.com/clickz/news/2350397/small-business-budget-big-business-ideas-for-twitter-advertising-world-cup-editionhttp://mashable.com/2014/06/11/world-cup-ads-super-bowl/http://www.mediabistro.com/alltwitter/social-world-cup-stats_b57903http://www.mediabistro.com/alltwitter/social-world-cup_b57818https://pbs.twimg.com/media/BqSuMSECUAAHuW5.jpg:largehttps://twitter.com/AnonymousVideo/status/479628437125337089http://www.forbes.com/sites/katevinton/2014/06/18/hacktivist-group-anonymous-targets-world-cup/http://hackread.com/anonymous-hackers-brazil-worldcup-hacks/http://www.usatoday.com/story/tech/2014/06/16/world-cup-cyber-threat-crime-fraud-online/10607031/http://www.newsdeck120.com/articles/android-users-beware-of-malicious-world-cup-appshttp://thenounproject.com/: George Agpoon, Andy Fuchs, Bram van Rijen, Prerak Patel, Patrick Vannan, David Padrosa, Olaus Linn, Igor Yanovskiy, Nick Holroyd & Chris Kerr