KickStandCrowdfunding Platform for Students

Presentation By: CV, Gaurav, Jeff & Varun

Presentation Roadmap

Product IntroductionCrowdfunding

Market Overview

Competitive Offerings

Pricing Strategy

Key Objective

A wealth of entrepreneurial talentStudents

Students have lots of great ideas

Need to cultivate those ideas into the next Google or Facebook

Often stifled by access to Money

Problem: Current Funding Environment

Big Ideas Need Capital to Start or Grow

Current Funding Environment↘ Complete funding is hard to find now

↘ Banks loans are extremely difficult to obtain

↘ Many venture capitalist not funding

↘ Angel investors are very conservative

Current Funding Environment↘ What if there was a way to have say 5000 angels each investing $10?

↘ What if anyone could become a business angel?

↘ What if there was a system to focus on students only?

Crowdfunding Platform for StudentsKickStand

Crowdfunding Platform for StudentsKickStand

KickStand provides a web-based central hub for students to meet micro-investors. It uses the power of crowdfunding to provide a unique service to two types of people: for students to source funding more accessibly than conventional routes for smaller investors to have the opportunity to invest in exciting high-potential businesses

Crowdfunding Platforms

Crowdfunding is a method for obtaining project funding, by soliciting contributions from a large group of people, and especially from an online community.

Early crowdfunding efforts can even date back to the 18th century when writers and musicians gathered money from many investors to publish large pieces of work.

Crowdfunding

Existing Crowdfunding Platforms

One of the earliest crowdfunding platforms was launched in 2008 after its co-founder could not find a meaningful way to help families affected by Hurricane Katrina.

Motto: “We’re here to help if you’re looking for a way to raise funds for friends or loved ones in need.”

GiveForward

Existing Crowdfunding Platforms

Another early crowdfunding platform that has generated huge success is KICKSTARTER.

KICKSTARTER specializes in creative projects such as films, games, art and technology.

Kickstarter

Other Crowdfunding Platforms↘ Crowdfunder (specializes in business and tech start-ups)

↘ Crowdrise (funds charities & causes)

↘ Quirky (funds for inventors)

↘ Invested.in (to create your own funding community)

↘ Indiegogo (focuses on creative projects)

It gives proof of concept to investors & introduces prospective loyal customers.

It’s free PR providing the opportunity of pre-selling.

Why does it work?

Small donations from many people can raise a lot of money

By tapping into your online social connections, you can reach a much broader audience

Crowdfunding sites takes less time than traditional fundraising processes

Market Overview

Market ShareSource: http://crowdfunding.cmf-fmc.ca/facts_and_stats

56.8

42.7

0.7

North America Europe Rest

Market Share: 56.8%.North America

Market Share: 42.7%

Europe

Market Share: 0.7

Rest of the WorldNorth America represents the largest market in terms of funds raised, with a total of $1.6 billion (USD) in 2012.

Competitive Offerings

Competitive Offerings

Benefits: No Fees

Charges: Between 2.5% & 3.5% for payment gateways, PayPal and Stripe

HubbubCrowdfunding to the education and non-profit sectors,

offering universities, charities, non-profits, colleges, schools, and their students and staff an accessible, alternative

method to obtain social funding for their ideas and projects.

Competitive Offerings

An online community where students compete for scholarships and discover exciting career possibilities.

Benefits: Focused on building connections.

Equals6

Pricing Strategy

KickStand Pricing Strategy

It's less risk for everyone. If you need $5,000, it's tough having $1,000 and a bunch of people expecting you to complete a $5,000 project

It motivates. If people want to see a project come to life, they're going to spread the word

All-or-Nothing Funding All-or-nothing funding is a core part of

KickStand Fees. If a project is successfully funded,

KickStand applies a 5% fee to the funds collected.

For all projects, pledges will be processed by PayPal Payment System.

Fees

Questions?Thank You