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Creating Brand Safe Market - Fraud, Malware and Ad Misplacement

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One personat a time, in real-time

One personat a time, in real-time

at a time, in real-timeOne cookie

Reduction in impressions: 63.86%

Reduction in impressions: 63.86%

Reduction in impressions: 63.86%

People started to associate “superstition” with “banana” after seeing a superstitious reaction

and a picture of a banana on the same screen

(Rick & Bassili, 2001)

spray and pray

WELCOME TO THE DARK SIDE MY SON

2009 2010

19.1%

15.3%

24.8% INCREASE

SHARE OF FRAUDULENT CLICKS

THINK AGAIN

G

GD

GDN

INTERNET EXPLORER CHROME

33%

95%

INTERNET EXPLORER CHROME

2%

97%Detection capability

MALWARE CLICK FRAUD

Adsense posts in Blackhatworld.com

2007 2008 2009 2010 2011 2012

14

121

28

495 487 499

adsense ban searches in Google

The number 100 represents the peak search volume

Interest over time

adsense ban searches in Google

Opera 2.2%

Safari 4.0%

Internet Explorer 16.4%

Firefox 33.2%

Chrome 44.2%

Google's share in browser wars

3 Types of fraud

Impression fraud

CLICK fraud

Click-through rates by country

China

Hong Kong

New Zealand

United States

Singapore

Australia

Finland 0.05%

0.08%

0.09%

0.09%

0.13%

0.22%

0.64%CHINA

HONG KONG

NEW ZEALAND

UNITED STATES

SINGAPORE

AUSTRALIA

FINLAND

6XTHE

MEDIAN

MEDIAN

Only

3% cookied

Millions infected

Conversion fraud

90%WASTAGE

Stop wasting your time and hard-earned money on captcha solving services that are slow, inaccurate and costly. Captcha sniper solves captchas faster and without having to pay per captcha.

Slash Your Captcha Solving Costs

BEWARE THEBlack Hatter

Rtb is about data & technology

Rtb is about data & technology

CULTURE CHANGE

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