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Conversion Rate Optimization –Is It An Art Or AMethod Statement

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Conversion rate optimization (CRO) is a technique often used in internet

marketing which involves careful analysis and aims at increasing the

percentage of visitors on your website that has potential to get converted into

customers. CRO aims at guring out the expectation of users when they visit

your site using a feedback mechanism. Every company, especially startups and

e-commerce websites should be concerned with CRO as a matter of fact that

higher conversion rate means the better return on investment (ROI). Also, it

helps to identify the areas of your investment for absolutely no return.

This is an article whose focus is to guide you about Conversion rate

optimization, its bene ts for online businesses. What are the bene ts of that

conversion rate, etc. if you are looking forward to reading some really valuable

stuff on Conversion rate Optimization, Online Business, Bene ts of Conversion

rate; then you have landed on the right place?

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Conversion Rate OptimizationConversion rate optimization means, converting the visitors of your online

promotions and marketing to customers and clients. There is no meaning of

having a lot of people visiting your online campaigns and pages unless they

convert. It is like window shopping of the virtual world. If they are a good

amount of traf c on your site yet no signi cant increase in customers, then

trust me you are indeed doing something very wrong with your online

promotion strategies or techniques.

Benefits of conversion rateoptimization for your online businessIf you are thinking that your business is still thinking about how it can better

enhance its online presence to create more and more customers on the virtual

web, one extraordinary alternative is to look into the advantages of conversion

rate optimization.

1. You are able to Understand Your Customers: Understanding yourcustomer is the most important task when it comes to online business.You must know who they are and what they need in order to be able tobetter do your business and hence increase your profits.

2. More Customers means more profit and more revenue: When youcontinuously optimize your online business, you tend to understand yourcustomers better which allows you to get a maximum possibility ofbusiness. The more the customers align with your product, the morelikely it is to generate maximum profit from him. Increased customerconversion means direct revenue and business growth. With a littleresearch, you can get maximum customers to your business.

3. Increase Profit of your website increases: One of the major advantages

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of conversion optimization is the direct increase in profit. A slightimprovement in your conversion rate results in a considerable increase inyour profits. It also reduces advertising efforts and provides immediateand tangible profits, improves your profits without having to pay youradvertisers. For instance, if you get 50 visitors to your product page andonly 5% (5) purchase it at $10 and your cost of a product is $2.5, so justimagine the difference it makes.

4. It Acts as Your Secret Weapon: Just like you, your competitors are alsodoing a conversion rate optimization. Even if they are not doing it now,they will start soon. In order to get the first advantage, start doing it assoon as possible. The first gets the best in any field.

5. Allows You to Beat Your Competition: If you are doing CRO, yourbusiness automatically gets an edge over others in the fiercelycompetitive market. And mostly all that’s required to win a customer. Abit a day and you are the leaders in the business environment.

Tactics to increase customer rate optimization for your online business

The key idea behind CRO is to gather data or feedback to understand customer

expectations and the areas which need to be improved

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Collect the Data: Collect the gures of how the visitors of your site behave on

your site. You will have to collect the qualitative as well the quantitative data of

your online marketing, campaigns or promotions. Collect data on the types of

people who are visiting your site, collect the frequency of traf c at your site,

collect the timing of the maximum and minimum traf c on your site.

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Create a Hypothesis: do all sorts of analysis on the data that you have

gathered. Formulate a base-line for your further research. Be speci c in what

you want to focus on. Fuddled approach never really works well. You can also

use various analytics programs that are available in the market, one such

program is Google Analytics.

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Formulate a design: Make a layout plan as to what you want to do to tackle

the problems or the baselines that you have selected in the previous step. Make

a strategy to tackle these points. Hire people if need be, taking professional

help can be very bene cial.

Test the implementation of your design: once you have formulated a plan of

action for the implementation of your design, give it some time to function.

After a while assesses the results that you get. See if it has been successful or

not. There is a big problem if there is still no change in your data. You need to

change either the design or focus again on a hypothesis.

Implement the most successful result: in your design, you will be attacking a

lot of areas. Finally, in order to be more streamlined in your approach, you will

have to narrow down your approach. See which sector had yielded the

maximum results and then slowly withdraw from other factors and put all your

efforts in the winner.

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Conclusion

Be careful not to ignore CRO for your online business. It can turn out to be the

biggest mistake of your professional life. The Internet is something where

everyone is. It actually has got the potential to make or break your online

business. All the money, efforts and the resources are absolutely useless if they

are not giving you conversions.

Also, keep in mind that conversions do not happen overnight. You have to give

it time. You have to update your campaigns, upgrade your promotions, level up

your sites and landing pages. Process the things and then proceed. A baseline

conversion of 1-2% is also considered ok for the beginners.

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