Content marketing for intelligent people

NEW: 25% less bull sh*t

Sjors Bos

98,7%the percentage of content marketers being convinced that content marketing will

lead to world peace and a life full extatic sex

I’m awesome

Content marketing is not Kanye West.

There is only one Kanye West and that is Kanye West

says Kanye West.

‘Lead from the back. Let the others believe they are in front’ a guy named Nelson Mandela

Empowerment leads to succes

Be like Nelson Mandela. Educate people. Provide them with the tools they need. Make their succes the fundament of

your success .

When is content marketing the

solution?Answer these three magical

questions:

1. Does it solve a problem?2. Is this problem urgent?3. Is there another way?

Snore!Where isthe sex?

Let´s talk about sex baby

Let́s talk about you and me.Let’s talk about all the good

things.And the bad things.

That may be.

‘F*ck the funnel’Said no marketer. Ever.

The art of seduction

Seduce your custumers with useful content as much as you can. But keep in mind: it’s all

about the funnel.

7 secondsis the length of our attention span today.

A goldfish has an attention span of 12 seconds.

How do you get and keep your audience’s attention?

Tell them a story

storytelling is the archetype of content

marketing

The advantages of storytelling 1. Makes emotional connection

2. Gives meaning to information3. Increases resistance4. Inspire people to action5. More likely to be shared

It’s not me.It’s you!Be customer centric in your stories.Your custumer is the hero.Always.

The 5 key elements of a

story1. Hero: your customer

2. Ambition: finishing a task3. Conflict: lacks knowledge or tool

4. Solution: knowledge or tool5. Result: :-) + conversion

9 monthsthe average time it takes to hit break even with content marketing.

Content marketing drives business goals.

Contact me via Twitter @georgesbos or via LinkedIn