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Talk I gave at Google Entrepreneurs Event , on how IT can be a differentiator for Small Businesses
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Strategy Technology and SME’s
Complementing Business with IT
Commercial Solutions Manager
Edel IT Consulting
BarCamp Africa UK Founder
Board Advisor : Chillax and Egotickets
Why am I here ?
EthelCofie.com@MissEDCofie
Lean Startup Mentor
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AGENDATechnology for Marketing and Advertising
Social Media (Right and Wrong Way)
Tools for Social MediaMobile Marketing
What is a CRM and Why do u Need it Using Technology to Gain Customer Insight and Data MiningDo you need a Website ?Google Tools for EntrepreneursTools for Selling Online Productivity Tools
AGENDA
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My Passion
Supporting businesses’ in their efforts to provide customers with great service/product, provide excellent customer service and make profit by providing excellent and appropriate technology solutions.
My experience spans a variety of countries including UK, Ghana, Nigeria and Sierra Leone and worked on projects like the Bill and Melinda Gates Funded Mobile Technology for Health and Ford Foundation funded election-monitoring project for Nigerian Elections.
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• Increase profitability. • Gain more market share. • Increase approval ratings, or boost
customer satisfaction.
What Businesses Want ?
Technology allows a local Company to compete Globally !!!
The Appropriate Use of Technology Can Help you double/ Triple /quadruple your profit
Gain Customer Insight!!!
Boost Customer Satisfication!!
Productivity!!
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Marketing/Visibility/Selling
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Social MediaWeb/online presence
Customer relationship Management
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Social Media
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Why you need Social Media
1.5m Facebook Users224,000 Twitter Users400,000 Linkedin Users
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The Story of the Lunchbox
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How Most Businesses do Social Media
Create a Facebook Page/Twitter/Insta
gram
Show pictures of their Products
Give Phone Num or how you can be contacted to
Buy
One Sided Conversations
Not Creating a Community
No Differentiation
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Use Trends and Tools to
Your Advantage
Focus on Relationships
Become a Problem
Solver
Recognize Your
Opportunities
Find Your
Customer
Target
Find the Right
Channels for your
Customer
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Doing it the Right Way- Easy Taxi Online
Taxi
Ordering
Service
Free Rides in return
Free Rides for 1 DayPeople used the
Service and Talked about it on Facebook ,Twitter and Whatsapp with pictures
Result =I will use it Next Time
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SteazChannels used: Facebook and TwitterOffered coupons and generated discussion around organic tea250,000 coupons were downloaded2,830 tweets were recorded in an hourSales doubled
San Chez BistroSan Chez Bistro is a tapas bistro and restaurant in Grand Rapids, Michigan.. San Chez encourages their patrons to use Twitter to reserve a seat at their restaurant. They call it “Tweet-Ahead Seating” and it’s a great use of social media local marketing. Once you tweet your interest in a reservation, the online hostess tweets you back with a message similar to this: “Great, you’re on the list. See you in a little while.”
Doing it the Right Way
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Opened in early 2013, the 1888 Hotel in Pyrmont, Sydney, has to be known as the 'world’s first Instagram Hotel’Video Link
Contiki Tour encourages clients to add #contiki to their travel photos. The tour operator then traces these images and reshares them on it’s Instagram wall. With over 20 00 followers, Contiki has managed to build an interactive relationship with clients on Instagram.
Doing it the Right Way
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Social Media Tools
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buffer’ any webpage or piece of content that you wish to share and it will automatically add it to your list of scheduled tweets to go out
HootSuite is a social media management dashboard that helps businesses simplify and automate social media marketing campaigns. With HootSuite, users can manage multiple social networks, schedule messages and tweets, analyze social media traffic, track conversions, and measure campaign results
IFTTT stands for ‘if this, then that’ and is built using a recipe system which allows users to create a recipe to be used as an automation trigger; when this something happens on one site (or in specific channel), do that on another one.For example, if you post an image to Instagram you can create a trigger that will allow this to be also backed up in a specific Dropbox folder of your choice, or you could automatically thank someone for following you on Twitter with a custom message.
Free Social Media Automation Tools
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Free Facebook Page Tools
Fan of the week It makes it very easy to reward your loyal Facebook Fans. Each week this application will select the fan who has interacted most with your page.
Contact MeFacebook now allows your Fans to message you directly, but most Fans don’t know that they can do it. This form is an easy way for people to contact you directly.
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Run unlimited free contests on your timeline:- Quiz (ask a question and pick the right answer)- Photo contest (filter comments that contain a photo and choose your winner)- Sweepstakes (randomly pick winners among likes and comments on posts)
Free Custom Facebook Business Page
Free Facebook Page Tools
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Mobile Marketing
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SMS Marketing
SMS Feed Back
SMS Ordering
Website must be Mobile
Complaint
Does you Business need a Mobile
App
100% Mobile Penetration in Ghana
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CRM
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What is a (CRM )Customer Relationship Management and why do you need it
Now imagine you’re the manager of a small business, and your small business has 10 clients. 10 clients whose vital details you have stored in your head. Yeah you can probably keep track of 10 clients in your head. That doesn’t seem too difficult. Those 10 clients are your bread and butter. You probably talk to them everyday, you probably know very personal details about them, you probably even care about them as people.Then your business starts growing. You attract more customers. You spend less time with each one individually and find that growth needs to occur in the other areas of your business in order to meet growing demand. Your time is spread even thinner.
Phone calls become infrequent, emails become curt, orders are fulfilled late, the clients with less of a budget become sidelined, forgotten about and eventually lost.There is a solution. It’s called Customer Relationship Management.
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Customer Relationship Management Tools
Billing Special relations•Generate invoices and reminders
•Member, sponsor and donor
•Monitor whether or not paid •Candidate
Collaboration User features (DIY)•Workflow •Create users•Task management •Create templates•Projects •Adjust selection lists•Queues •Export•E-mail notifications •Define characteristics•PerfectView Timeline •Adjust personal settingsZoho CRM
Zoho CRM (Figure A) is my go-to tool for managing customer relationships. With Zoho CRM you can handle all of your CRM needs, which includes:customer managementday-to-day business automationassociate social profiles with customerssales trackingconnecting using mobile appseasily communicate with customersintegrate CRM with other Zoho tools
openCRX (Figure B) is the free CRM tool if you need to manage enterprise-wide coordination of sales generation/fulfillment, marketing and service activities to customers/partners/suppliers/intermediaries.
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Free Customer Relationship Management Tools
Insightly is a great tool to help small businesses deal with the vital task of managing your contacts, organizations, partners, vendors and suppliers. Using CRM best practices, you can see everything about a contact -- from background, email history and important dates, to any projects or opportunities in which they have participated. With Insightly’s web-based contact management features you won’t miss a beat:
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Customer Insight and Data Mining
Why you should watch it: Having a large amount of people see your content is meaningless if they don’t interact with it. Engagement is the only measurable sign of your audience responding.
Post engagement metricThe post engagement metric tells you the number of people who have interacted with one of your posts. It also identifies post clicks, but your CTR (see below) covers this variable far more effectively.
People engagedThe people-engaged graph tells you the age and gender of the Facebook users who engaged with your posts.
Why you should watch it: The people engaged metric is vital to ensure your content is valuable to your specific target audience.
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Customer Insight and Data Mining
Post click-thru-ratesCTR is the number of Facebook users who clicked on your post or ad divided by reach (not including likes, shares or comments)
Why you should watch it: If you’re on Facebook for conversions, your bottom line is knowing how many people were interested in your content enough to act on your calls-to-action. Whether that’s downloading an app, trafficking to your Landing Page or clicking a link is up to your company
Play Google Video on Web Analytics & Business Decisions
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Do You need a website ?
Are you Target Customers
online? Do you need to be
found online
Free Word Press Site ( Blog + website) e.g. luvlyjewellery.wordpress.com
Self Hosted site will cost around 72 $ per year
( Free) Google Site : https://sites.google.com/
Address will be http://www.google.com/sites/luvlyyjewellery
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Sell Online
Free Options
Paid Options
https://tictail.com/Tictail is an easy and free online shop solution that not only helps you create a beautiful online store within minutes but also helps you run it with ease.
www.shopify.com/Shopify is a powerful ecommerce website solution that allows you to sell online by providing everything you need to create an online store.
TICTAIL
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Google Tools for Entrepreneurs
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Productivity Tools
http://prezi.com/i Create Amazing Online Presentations, Wow Your Investors
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Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs
http://issuu.com/ Create Your Own Online Magazine
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