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J. Boye Aarhus 15 conference | november 10, 2015 1 |
Ebola’s Impact on our Website
J. Boye Aarhus 15 conference | november 10, 2015 2 |
Agenda
• Ebola content approaches
• What worked, what didn’t and why
• Challenges of managing web content at WHO
J. Boye Aarhus 15 conference | november 10, 2015 3 |
Strategy without evidence Guesswork
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! 12 Aug 2014
J. Boye Aarhus 15 conference | november 10, 2015 5 |
Heisenberg- uncertainty principle
Werner Heisenberg- 1933
German Federal Archive
J. Boye Aarhus 15 conference | november 10, 2015 6 |
Hamlet
Circa 1884 poster:
William Shakespeare's Hamlet
United States Library of Congress
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! 12 Dec 2014
• 8 Mar 2015
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Large images
! Jeffrey Zeldman All Websites Look the Same
! Don’t conform - find the best medium for your content
! Large photos need to look good
! Update big images
! Remember written content
J. Boye Aarhus 15 conference | november 10, 2015 10 |
Get the audience to experience it!
! Two-thirds of the population under 50 have herpes simplex virus 1
Public Health Image Library
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Which design worked best?
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Rating Questions Results Portal 37 Respondents / Website 27 Respondents
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Products
! Fact sheets
! Fact files
! Q & As
! Feature Stories
! Media releases
• Fact sheets
• Fact files
• Q & As
• Situation Reports
• Situation Assessments
• Feature Stories
• Features map
• Ebola diaries
• Then and now
• Quizes
• Social media blocks
• Media releases
• E-Newsletters
• Infographics
• Dashboard
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Which products worked best?
15. 7 million
-
2.5 million
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• What about all that old content?
• The old content is not my responsibility
• If I can’t see it is not there
• Just how much can you manage?
• WHO 80,000 pages
Legacy content
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• Content life cycle
• Update, archive, delete
• Focusing on SEO, usability and accessibility
Legacy content
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Stakeholder analysis
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TANSTAAFL theorum
There Ain't No Such Thing As A Free Lunch T A N S T A A F L TANSTAAFL
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• Work can be done in seconds
• Fast is not fast enough
• There is no tagging and linking and consistency
• Getting content online is fast
Everything is an emergency
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Even faster
• You won’t be let out of here until you deliver
• Content posting is the end of the line
• If things are posted quickly that will make everything alright
• We can go fast because errors only matter on paper
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! Use the tools at your disposal – writing team – editors – web producers – web working group
Use all resources
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• A multifaceted approach to managing and improving web content
• Value added content management production
• Editorial calendar
• Content strategy meeting
• Futures meeting
• Content life cycle
• Hold on to best content
Flexibility
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Next steps
• Improved content presentation
• Emergencies
• SOPs
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Credits
! All photos are from WHO unless otherwise indicated. They are free for reuse but must be credit to WHO
! Slide 5: https://upload.wikimedia.org/wikipedia/commons/f/f8/Bundesarchiv_Bild183-R57262%2C_Werner_Heisenberg.jpg
! Slide 6: https://commons.wikimedia.org/wiki/File:Thos._W._Keene_in_Hamlet.png
