2. Front cover This front cover, has the colour cohesion of red
white and blue, I feel this emphasise to the audience that they are
a British magazine, who are interested in British artist and
events, which therefore target a domestic audience. They use same
iconic feature on this edition of Kerrang to any other, of having a
torn away look. The main call out is right in the middle of the
page which breaks the expected convention of a music magazine of
having all callouts in columns I feel this shows that kerrang
advertise to an audience who feel different and want to break the
rules. Unlike most music magazines, who have iconography of one
artist, featuring on their front cover, on this edition of kerrang
there are 5 artist featured on the front cover, for example green
day. However the main piece of iconography which is used as the
foreground image for this music magazine is all time low. I feel
this shows to their target audiences that they arent so narrow
minded and they know that the rock industry has too many
influential people to focus on one. The mast head karrang has an
onomatopoeia sound too it, making us imagine a noise of clashing
together or of something loud, representing to the target audience
they like to mess around and take things too far. The font of the
mast head creates a broken splitting effect by the lines across it
representing to the target audience that they are a magazine
presenting artist that have an edge to them.
3. Contents When viewing this contents page, we can see the
cohesion between the page and the front cover, by the way kerrang
has kept its quirky playfulness that keeps the magazine iconic. The
main call out Is at the top of the page, with the forground image
shows how people have came together in a positive environment that
is obviously connected to kerrangs magazine. The sell line as seen
is the front cover reappears as the main call out, however is a
contrasting colour, showing that there could be different
interpretations of the article. Unlike the front cover colour
cohesion of red white and blue the contents page consists of the
colour cohesion red black and yellow, showing how kerrang have so
many ideas and influences. The contrast of colours can also keep
the reader attached by subconsciously realising the change.
4. Double page spread This double page spread, can immediately
identify the audience that the magazine is of a rock genre, one in
which this is done is by the iconography, of billie joel Armstrong,
his mise en scene of a black gituar and having eye make up
automatically is a code to the audience that the piece is to do
with rock. The call out on the left hand side of the page bullet in
a bow tie suggests to the audience, something that can destroy or
cause some one a lot of pain like a bullet, has a quirky different
side to him with similar characteristic like the character unjine
in grease, having these characteristic can be an unregularly thing
to see in people, therefore makes it more confusing to the
audience, encouraging them to read the article. The colour cohesion
of this music magazine is green and white, I think this links to
the iconography of green day, which helps market the page to the
viewer. I think this colour cohesion is not a regular one you find
in double page spreads of music magazine, therefore present kerrang
as a daring magazine. The article for this dps is at the bottom
left hand corner, this article is not the longest of articles due
to it being a news page which we know from the call out, I feel
that they have decided not to make the article the longest, is due
to allowing more room for the iconography, as they know that would
grab the readers attention, leading them to read the article,
therefore kerrang kept the article short however fully packed with
information
5. Promotion This dps is split into two halves, the first half
consist of news advertisement off newly released albums, TV shows,
books and comics. This is done in a black, white and red colour
cohesion, I feel this is done due to the black and white being a
real contrast to one another and the red being a really strong bold
colour, there fore this page automations captures the readers
attention. On the first half of the page kerrang are showing A
grave new world advertising to the target market, dark deep music
for them to enjoy. There is a call out in the middle of the first
page, that uses a small amount of synergy, by placing the tv show
American horror story into the magazine, this book links to the
magazine as they are both highly rated, therefore by coming
together they should be able to create a larger profit. Due to
kerrang being one of britians most successful magazines, more
companies and artist are going to pay kerrang to advertise their
music as they know that it will pay of and both companies will end
up making a large profit. On the next side of this dps, there is a
promotional poster for a deftones concert. At the very top of this
page there is a small header stating A live nation presentation in
association with ITB this shows a sense of cross media convergence
as different companies like ITB and kerrang magazine are coming
together to try and increase viewers for their companies long term
but also the deftones. I like the colour cohesion of black and
white, showing the viewer that everything they need to know is
there is front of them, giving them confidence. Further more I
think that the font of the heading and subheading are very
effective, as it shows the reader that getting involved is as
simple and they are showing you, using these different
techniques.
6. Festivals Rock is a large genre of music, therefore people
like to listen to the music in many different ways. One of the
reason that karrang is so successful, is that it gives their target
audience what they want, which is the information in which allows
them to listen to their favourite bands in their favourite style
possible. One way in which this is. Is festivals, therefore on this
page, kerrang advertises bands that their target market would be
aware off are attending the festival. However karrang do this is a
convention that we are aware of, by having a colour cohesion of
blue red and white, which is the same to our front cover, which
advertises to their target audience that this is a British
festival. Another way in which karrang make this page iconic, is by
creating a border that looks like it have been torn away, creating
the broken effect.
7. Layout The text of the article of this dps, is in columns to
creating a professional look, however to show how kerrang like to
be iconic, they decide to create all text on a diagonal. The main
call out goes across both pages, as this creates a more eye
catching sell line, attracting the reader. This call out is also on
a diagonal, creating a sense of purpose, and organisation The
iconography is slightly off centred, however over laps the margin,
creating a sense of going out side the box, which is the main
unique selling point for kerrang. There is a puff in the middle of
the article. This has been delibralty placed there to draw the
reader to the article, as when seeing the sell line it encourages
them to start reading as its right in front of them.
8. Feed back pages Having a magazine product that includes a
feedback page, is going to encourage your target audience, as they
are given a sense of connection to your magazine. There fore one of
the reasons kerrang is successful is because they have created a
page, that allows the member of the public to be part of karrange
by giving them an opportunity to feedback about their thoughts and
feelings. This page advertises to gain feed back from as many
viewers as possible by having a range of sections, from comic
strips to the charts to a completion to win tickets, making it more
enjoyable for the reader to get involved. The layout of this page,
makes sure everything Is separated, by having different boxes
across the page, meaning the item that appeals to you most is easy
to locate. There is a simple colour cohesion of red blue and yellow
which all contrast with one another due to the brightness of the
colours, there for emphases the separation. Not too much
information or images or call outs were used here therefore doesnt
look over complicated to the viewer.
9. DPS Artical The colour cohesion for this article is red
white and blue, linking to the main colour scheme on the front
cover shows that this article is the main focus of this edition of
kerrang. This article is a news article which we know front the
puff on the left hand side. Instead of having columns of text, this
news article is split into separate boxes with a different piece of
iconography, which ass seem to be in a framed border, showing the
reader that slipknot are a valuable band in the music industry. Due
to all the text being broken down, it makes it easier to read for
the viewer, and also makes it more eyecatching.
10. DPS Artical The colour cohesion for this article is red
white and blue, linking to the main colour scheme on the front
cover shows that this article is the main focus of this edition of
kerrang. This article is a news article which we know front the
puff on the left hand side. Instead of having columns of text, this
news article is split into separate boxes with a different piece of
iconography, which ass seem to be in a framed border, showing the
reader that slipknot are a valuable band in the music industry. Due
to all the text being broken down, it makes it easier to read for
the viewer, and also makes it more eyecatching.