Carlos Conde Amazon Web Services

Startup Istanbul 2014

carlosco@amazon.lu@caarlco

6 RULES FOR GROWTHCarlos Conde – Chief Tech. Evangelism EMEA

PAY PER USE

NO UP-FRONT COST

ON-DEMAND

6 RULESFOR GROWTH

FOCUS ON YOUR CUSTOMERS

#1

WORK BACKWARDS FROM THE CUSTOMER

1. PRESS RELEASE2. FAQ3. USER MANUAL

EXPERIMENT FREQUENTLY#2

MEASURE, IMPROVE, AND ITERATE

#3

11.6sMean time between

deployments (weekday)

1,079Max number of

deployments in a single hour

10,000Mean number of

hosts simultaneously

receiving a deployment

30,000Max number of

hosts simultaneously

receiving a deployment

DEPLOYMENTS AT AMAZON.COM

DEPLOY TO PROD EVERY 20 MINUTES

ENVIRONMENT REQUIREMENTS:

FLEXIBILITY+

FEEDBACK

MOVE FAST AND BE NIMBLE

#4

SPEED OF ITERATIONBEATS QUALITY OF ITERATION

ANY GIVEN NIGHT, 300,000 PEOPLE ARE HOSTED

1000s OF SERVERS, TBs OF STORAGE

EMBRACE FAILURE#5

FAIL FAST FAIL LOW-COST

TO INCREASE INNOVATIONLOWER THE COST OF FAILURE

FOCUS ON YOUR BUSINESS

#6

« Civilisation advances by extending the number of operations we can do without thinking about them. »

– Alfred North Whitehead

MAKE A TO-DON’T LIST

1.FOCUS ON YOUR CUSTOMERS2. EXPERIMENT FREQUENTLY3. MEASURE, IMPROVE AND

ITERATE4. MOVE FAST & BE NIMBLE5. EMBRACE FAILURE6. FOCUS ON YOUR BUSINESS

carlosco@amazon.lu @caarlco