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Cloud services and Marketing
Boost your business processes with Cloud services!
Jelena Jeknić [email protected] Bojan Kraut
AGENDA
Cloud Advantages and disadvantages of cloud
services Cloud implications in business Cloud implementations in marketing and
improvements it brought
H: Marketing landscape has changed since cloud services were invented.
Cloud terminology
Cloud computing
and working in the cloud
Cloud service models • SaaS • PaaS • IaaS • UCaaS
Cloud
Cloud deployment models • private• public • community• hybrid
Utility or on-demand computing
Along with pretty great advantages, cloud services have disadvantages, as well.
Advantages
◦ reduces costs◦ applicable in all industries and
accepted world-wide◦ provides device and location
independence◦ makes development and
maintenance easier and faster◦ facilitates easier collaboration
Disadvantages
◦Internet connection needed
◦security issues◦ issues of trust,
confidentiality and reliability
Cloud applications
Openstack
GmailYahoo
Google+FacebookPinterestTwitterTumblerLinkedIn
Google Docs
DropboxMozy
Outright
Saleforce
Skype
Everyone wants to consume IT without constructing it and finally it is possible!
In today’s knowledge economy, the marketing landscape for businesses has changed dramatically, especially thanks to the cloud services
Pre-cloud marketing Post-cloud marketing
Product differentiation
Outbound marketing
Old 4 Ps
User behavior prediction
Personalization
Marketing automation
Inbound marketing
Content marketing
lead generation segmentation lead
nurturing lead scoring relationship marketing
cross-sell and up-sell
customer retention
marketing ROI
MARKETING AUTOMATION
Boost your business processes with Cloud
services
Jelena Jeknić [email protected]
Bojan Kraut [email protected]
THANK YOU FOR YOUR ATTENTION!