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Best Link Building Techniques of 2016

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Overview of Today’s Presentation

• Purpose of Link Building• Google Suggest & Keyword Tool• Link Building Process• Competitor Analysis• Social Hit list• Tools• Financial Modeling

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Generate enough links rank on top of your target keywords without imposing web site at risk.

Purpose of Link Building

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Developing Web site is the Key factor

for Building Links

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Automated Content Plan From Analytics

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Forward To Your Writers

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Vary Anchor Text

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Select Landing Pages Not Keywords

• Undertake Keyword research• Assign keywords to landing pages• Prime concern pages by sum of keywords search volume• Across all keywords there must be Vary anchor text• Combine brand variation for good measure

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Keyword tool& Google Suggest

autotraderAuto trader carsCarsAuto traderUsed carsUsed cars for sale ukCars for saleClick here for used carsClick here for used carsCars for sale uk

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Process of Link Building

Competitor Analysis

Search Google

Shortlist sites

QA process

Place Links

Contentproduction

Pitch stories

Story ideas

QA process

Promote links

Track links

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The News Method

Monday News Brainstorm

ShortlistTarget Site

Press Release

Blog Post

SocialSyndicate

Rewrite Publish

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Competitor AnalysisUse searchmetrics to find most shared content

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Twitition.com

Your Optimized Press Release

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Competitor Analysis

• Use Open Site Explorer for link data too

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Creating Social Hitlist

• All infographic sites• All industry blogs• All sites of that have posted a corresponding infographic

in the pastsearchsearch by image

• E-mail personally 100+ websites

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Infographic

Create Seed Socially

Paid Social Campaign

Pay for Coverage?

Email Industry Sites

Email Infographic Sites

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TOOLS

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Integration• Opt for professional developers to build reliable tools

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Link Monitoring

Link Crawler

MozMetrics

Page Rank

Anchor Text

Target URL

Count External Link

Bad Words

Indexed

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Financial Modeling• How much is a link worth? Always remember Time is Money.

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