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APP SUCCESS ACADEMY
RUDYMIE JURANES & SHIMON CHOHEN www.up-my-app.com
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Chapter 1: Introduction
“What is in the name?” asked Shakespeare once. It may have been appropriate for the time when Shakespearelived. But alas, he is not an app developer of our era. Then he definitely would have understood how much a goodname can make a difference for an app’s success in the industry.
So for helping you with the tough task of naming your app perfectly we present to you a concise and compacteBook on how to name your app.
In the process of App Success Academy’s relentless work on making your app industry ventures a huge success;our previous course that was about How to Make the Best App Icon, got 3,500 students in just 30 days! And we’re
very happy for getting good feedbacks from them. Now we are up for yet another helpful course titled as How toName Your App. We earnestly hope that you guys would also love our second course!
But before setting off to that course we thought of giving you a comprehensive introduction to the course throughthis short ebook so that your learning becomes even more effective and all comprehensive. However, this ebookitself is a mini-course on the process of successfully naming your app.
We know that naming your app, as challenging it can be, is very important for the success of your app business soif you’re looking for the best ideas on how to choose the best name for your app, then you’re on the right track! Thisbook will focus on “How to choose an App name” and you will know the best way to get an App name, you will alsoknow what are the special considerations while naming your app and some tools and tricks that you can use fornaming your app. Further from the Udemy course you will get a more detailed and practical training on all theaspects of the perfect naming process.
Above all, this ebook and the course is designed to arm you with all there is to know before taking on the tough jobof naming your app.
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Chapter 2: Why Having a Good Name Is a Must for Success?
1.6 Million apps for Android users (July 2015) 1.5 Million apps for Apple users (July 2015) Perfect name could make a BIG difference
One of the most important thing to consider when you are building a mobile app is that an app is actually a product!Just simply building it and throwing it into the app store will not take you to success. It requires effort, precision andtime to be able to reach success. Your app should be useful, easy and fun to use if you want users to use it. Butalso, a good name for your app is perhaps the most important.
The number of apps available for download in leading app stores is in millions. According to Statista Android userswere able to choose between 1.6 million apps and Apple's App Store remained the second-largest app store with1.5 million available apps as of July 2015. So you can easily understand that there are a lot of things to considerwhen you build an app and if you come up with the perfect name, it could surely make a big difference to your app’s
performance. It’s your chance to create such a first impression that will lead the potential customer to surf on anddownload.
Everyone who builds an app wants to get more downloads! But the question is HOW? Choosing a perfect name foryour app is a vital step towards the success of your mobile application. Through this, you could get more downloadsand high rankings in the app store! Also, the app name is the first word users could see after seeing your app icon,so that is how important is the app name as well. We have a separate course about How to create the best AppIcon which you guys could also enroll into.So in this ebook you will get acquainted with those things that you should take into consideration when you’re goingto name your app. Also, we’ll tell you what to avoid and what to do in all those directions that we know when itcomes to naming your app.
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Chapter 3: The Smartest Way to Choose Your App Name
Choosing a real app name is truly a big challenge. On one hand, if we choose a generic app name, our app willappear to be the same as other apps in the app store and would not be noticed by the users. On the other hand, ifwe are going to choose a unique app name, app store’s search engine will not include our app in the ranking usingthe words we want to rank for.For example: If our app is about DOG TRAINING, and we call it as “DOG TRAINING” - then even if we rank good inthe app store, we will still look like all other apps that have the same name as ours.
But if we’re gonna choose a uniquename like “Doggly”, no one would usethis word while searching for an appabout dog training.
And so it is also a bad idea to choosesuch a unique name that no onewould ever have the chance to searchfor this keyword.
So what then is the solution?
So this is how it goes. For 2 yearsbeing in app marketing, I havediscovered the best formula to solve
this problem. I have been using this formula with my apps, and also with my students and customers apps. And itworks so great!
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Chapter 3: The Smartest Way to Choose Your App Name
Here is the formula:
You have to choose a unique app name + 2 or 3 words that explain the app usage. With this, we will earn 2 greatbenefits:
1. The app store search engine will know what our app is all about.2. The first word should be a unique app name. If our app has a unique name, we will easily get noticed
during the user search and if we got our branding name, that would surely make a difference.
The first word which is actually the name of the app, helps you to brand your app and makes it different from allother similar apps in the app store. While the rest of the words or the remaining words that you added to the appname would target two things:
1. It would help you explain what your app is all about.2. It would help you to be in higher ranking in the app store.
I noticed that most of the top apps use this secret formula to earn more downloads and at the same time stayunique. Here are some examples of the top apps from different categories that use this formula with outstandingsuccess:
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Chapter 3: The Smartest Way to Choose Your App Name
First example: Endomondo - Running & Walking - Installs 10,000,000 - 50,000,000
Unique name: Endomondo2 words that explain the app: Running & WalkingDownloads: 10,000,000 - 50,000,000
They earn with their unique name and also when users search the words
“Running” or “Walking” this app appears in the top 10 apps in google play store.
Using “Running” in the keyword search,their app is ranking 4th place.
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Chapter 3: The Smartest Way to Choose Your App Name
And using “walking” in the google playsearch, their app ranked in #10.
So in Endomondo - Running & Walking app,users could type in the search bar the word“running” or “walking” and in either word thisapp would still be in the search results sincethe word running and walking are actuallyincluded in the actual name of the app. Alsotoday, this app is in rank #4 when you type inthe word “running” in the google play searchbar and ranked #10 when you use the word“walking”.
Second example: Runstatic - Running & Fitness
Unique name: Runstatic2 words that explain the app: Running & FitnessDownloads: 10,000,000 - 50,000,000
They earn with their unique name and also when users type in the words “Running” or “Fitness”, this app appears in the top 10
apps in google play store.
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Chapter 3: The Smartest Way to Choose Your App Name
With search word: “Running” in thegoogle play their app ranked in #1
When you type in the word “Fitness” in googleplay their app ranked in #9.
So here I have shared with you the specialformula which is the smartest way to create yourapp’s name. In the next chapter I will discussabout some other things to consider in creatingan App name.
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Chapter 4: Things to Consider in Creating an App Name
KEEP IT UNIQUE
You may ask: Can I make myapp’s name unique? Yes, youcertainly can! You want your app tostand out from your competition,and avoid people getting confusedand downloading the wrong app. Isuggest that you should pick aname that grabs your targetaudience’s attention withoutseeing the icon or screenshots.
In this picture, you notice that these five apps have exactly the same name. Appname is an identifier the data collector uses to distinguish one application fromanother. If two applications share a name, then their data will be aggregated in theuser interface. And so it is important that you should make a unique app name toavoid confusion to the users. Make an app name that grabs the user’s attention butstill describes the functionality of your app.
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Chapter 4: Things to Consider in Creating an App Name
KEEP IT SIMPLE
1. Use 25 character limit2. Avoid weird spelling and make it easy to pronounce
The next rule is to KEEP IT SIMPLE. According to the Huffington Post Blog when picking a business name, theshorter the better. Apps are no different. The App Store places a 75 character limit on App names and theGoogle Play Store restricts names to only 30 characters. Nonetheless keeping App Names under 25 charactersis ideal. By using a 25 character limit, the app name will be fully viewable on a single screen and the name willnot be cut off. Keep in mind it is important to keep names short, easy to search, and memorable for theconsumer. BusinessInsider.com suggests the best app names are up to two syllables long and can be easilyturned into verbs.
An obvious spelling and pronunciation will make it easier to find it in general. Think of “Twine” or “Snapchat”.
KEEP IT SNAPPY AND MEMORABLE
In order for your app business success, it is important thatyour target audience remember your name. If users cannotremember your app’s name, they probably will not rememberto use it either. This is why longer names are harder to “stick,”
we suggest you to keep it short and simple. Unless your app’s
multi-syllabic name is related to its functionality likeRemember the Milk and Cut the Rope, you can cut it down totwo syllables to keep it snappy and memorable.
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Chapter 4: Things to Consider in Creating an App Name
KEEP IT DESCRIPTIVE
1. To reduce bounce rate2. App name should be relevant to the key functionality
A descriptive name lets your users know what your application does BEFORE they download it. This isimportant in order to reduce the bounce rate which means people who download your app, open it once andnever open it again. So higher bounce rate means decrease in the value of your user base.Use your name to put forth your story, why should I download it?
So here we have tackled about four things to consider in naming your app. It is to keep your name unique,simple, memorable and descriptive. The first thing will help you to not get lost in the crowd and stand out. Andthe last 3 would remind you that a thought-provoking name can make it relevant and influence consumers’
decisions to purchase your app.
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Chapter 6: Three Simple Points to Keep in Mind
Exactly what your app does – how can you word it in such a way to come up with a snappy, searchable name?Why do those famous apps you know seem successful and discoverable? What words would users search forto find it? As a summary, here are three simple things that you should always bear in mind to find the answersto all these questions.
Do your own search Research the app store Understand your audience
Firstly do your own research. Go to your app store and type in a number of words that you would relate toyour app. Have a look at which apps appear with the words that you have inputted. Take a note of the numberof times the words appear in the app, in the name, in the description, behind the images. Another thing to noteis the amount of downloads the app has had in relation to the number of uninstalls, this is something that willalso affect your app positioning.
Secondly you should simply do some research in the app store. This method involves going to the app storeand to the category which you are looking for to include your app into. Take a quick glance at the apps thatappear on the front page of these categories. These apps have managed the most difficult task of all, to make itto the front page without anyone having to search for them. What you should do now is to look at each of theseapps individually and see which keywords are highlighted the most, which words or phrases do you see thatappears again in the app names and the descriptions. Check the number of downloads each app has and alsohow many apps each developer has. We have found that leading apps tend to belong to app makers that havea minimum of seven apps in their app business.
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Chapter 6: Three Simple Points to Keep in Mind
And the last thing that you should bear in your mind is to understand your audience. When you choose yourkeywords you must also take into consideration your particular audience. Language differs depending uponage, gender, locality, social status of your audience members and it is this that should be your final point ofconsideration when choosing the top keywords for your app.
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Chapter 7: Conclusion
So until now you have learnt why app name is so important, what is the smartest way to choose an app nameand some important processes on how can you find just the perfect name for your app.
We are so happy that you have completed this ebook! We hope that you have learned something from us andwe wish you all the success in your app business!
We have put a lot of effort to give you the best updated info about naming your app, so it will be an honor for usto hear feedbacks from you and we look forward to getting you guys enrolled into the full course on How toName your App!
In this course we will learn more on each and every aspects of the naming process, we will learn more onpractical tools that we can use, as well as some more rules and tips to get that perfect name that will make ourapp the next superstar!
Feel free to write down your review or inquiry towards this ebook, we will be happy to answer your questionsand to read your comments! Once again, thank you very much and may God bless us all!
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