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This is the slides of a short presentation I had in the eCommerce course at the Faculty of Entrepreneurship of the University of Tehran. It's based on an article by Corte Swearingen.
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A Comprehensive Digital
Marketing Strategy Based on an article by Corte Swearingen
Faculty of Entrepreneurship of University of Tehran
Mahdi Taghizadeh
http://mahdi.ws
@mahdi
8 Building Blocks
Marketing Foundation
• Personas
• Positioning
• Messaging
Search Engine Optimization
• Link Building
• Page Optimization
• Site Architecture
• Technical Roadblocks
Mobile Marketing
• Understanding audience & Opportunity
• Managing & Measuring Campaigns
Advertising
• Display Advertising
• Search Advertising
Social Media Marketing
• Campaign Strategy
• Social Content Development
See “Cyberspace & Social
Media In Business” Slides
Available on Slideshare:
http://slidesha.re/1AbB4GO
Email Marketing
• Segmentation Strategy
• Content Personalization
• Publication Schedule
Website Optimization
• Split & Multivariate Testing
• Usability Testing
• Exit & In-Page Surveys
• Web Analytics
• Click Analysis & Heat Mapping
Content Strategy
• Benefits Oriented Copy
• Corporate Blog
• Creation of Linkable Assets
• Promotional Strategy
Put them all
together!
Reference http://www.corteswearingen.net/2013/06/07
/a-comprehensive-digital-marketing-
strategy/
Thank you!
Il faut être absolument moderne.
J. N. Arthur Rimbaud
(1854 – 1891)
Mahdi Taghizadeh
http://mahdi.ws
@mahdi