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5 Innovative
EMAIL MARKETING
Strategies for
STARTUPS
Did you know that email marketing can get
you high return on investment (ROI) ?
For most startups, it is the most cost-effective
form of marketing compared to paid search.
Here are 5 innovative email marketing tips
for startups to kick-start their effort:
Why Email Marketing
1. Integrate Email Marketing
with Content Marketing
Builds a strong relationship with potential customers
Your mail should be informational to the recipients
Quality and relevant content will always attract readers
2. How to Build Mailing List
You can get email ID by offering a free newsletter or
information guide
You can also exchange info with non-competing businesses
that are relevant to your industry
Always build a database of people who are actually interested
in your product or service
3. Get Smart with Mobile
DevicesDo you that 75% of the Gmail’s 1 billion users access mails
on mobile handset.
Mails will not be read unless they are relevant to the audience
Emails that are relevant to the recipient drive 18 times more
revenue than general broadcast email.
4. Exciting Email Campaigns
Do you that 75% of the Gmail’s 1 billion users access mails
on mobile handset.
Mails will not be read unless they are relevant to the audience
Emails that are relevant to the recipient drive 18 times more
revenue than general broadcast email.
4. Personalize and Customize
Email marketing is the best suited channel for personalized
marketing.
Many brands address to reader’s first name in mails and this
instantly builds connection.
Keep your mails interactive and ask for feedback often.
Conclusion
You need only little investment for starting
email marketing campaigns. When you
implement it in the right way you can get high
ROI and more conversions in the long run.
Jointviews | Content Marketing Agency
To know more : www.jointviews.comEmail : [email protected]
Contact No : +91 81 1386 0000
