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Titanwebagency.com (801) 210-2927 [email protected] 4 Steps in Getting Targeted Leads to Your Website Titanwebagency.com (801) 210-2927 [email protected]

4 Steps In Getting Targeted Leads to Your Website

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Want to grow your business? Increase your visibility online? Make it easier for your potential clients to find you? You're in luck. In this presentation I explain four ways that you can rocket past the competition, and open up the floodgates for incoming website leads.

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Page 1: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

4 Steps in Getting Targeted Leads to

Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Page 2: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Have the website traffic but not the

leads?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 3: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Well it’s all fine and dandy if everyone is

being referred to your site…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 4: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

but if they are getting there – and then

leaving right away

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 5: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

that spells bad news for you in the

rankings.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 6: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Why Website Traffic Isn’t

Enough

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 7: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Any experienced SEO consultant can

tell you:

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 8: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

you don’t just want traffic coming into

your site

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 9: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

you want…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 10: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

targeted leads

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 11: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

that will result in…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 12: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

conversions.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 13: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Are You Shooting Yourself in the Foot?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 14: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

A bounce rate

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 15: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

refers to when a visitor to your website

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 16: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

doesn’t stay there…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 17: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

and search engines use it

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 18: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

to see how relevant your website is

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 19: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

for the keywords people are searching

for.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 20: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

If you’re not retaining those visitors

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 21: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

you’re shooting yourself in the foot

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 22: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

with your own keywords.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 23: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

To avoid this, you need…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 24: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

targeted leads.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 25: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Leads vs. Targeted Leads

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 26: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Targeted leads

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 27: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

are simply visitors

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 28: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

that are more likely to convert –

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 29: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

– that is, stay on your page for a while

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 30: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

and eventually retain your services by

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 31: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

performing the call-to-action.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 32: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

So what can you do

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 33: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

to make the magic happen?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 34: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

4 Tips to Bring in More Targeted

Leads

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 35: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

1. MAKE LANDING PAGES

PEOPLE WILL

LINK TO

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 36: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

In order to properly market your content

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 37: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

you need to create a website that

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 38: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

establishes you as an authority

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 39: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

in your geographical market or industry.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 40: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

One of the best ways to do this

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 41: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

is through informative blogs and landing

pages

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 42: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

that are tailored for your audience and

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 43: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

optimized with keywords.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 44: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

1. MAKE LANDING PAGES

PEOPLE WILL

LINK TO

2. KEEP BOUNCE

RATES LOW WITH

GOOD, FRESH

CONTENT

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 45: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Old content leaves you with

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 46: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

higher bounce rates –

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 47: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

– something that indicates

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 48: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

a low-converting page.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 49: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

If your site hasn’t been updated in

ages

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 50: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

search engines can read this as

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 51: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

low-quality content

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 52: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

and can lower you

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 53: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

in the search engine result page (SERP) rankings.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 54: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

This spells disaster for your business.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 55: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

So what can you do?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 56: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

The easiest way to add new content

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 57: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

is by either blogging

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 58: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

or updating your existing content.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 59: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

1. MAKE LANDING PAGES

PEOPLE WILL

LINK TO

2. KEEP BOUNCE

RATES LOW WITH

GOOD, FRESH

CONTENT

3. WRITE WELL

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 60: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Put quite simply

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 61: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

a conversational tone

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 62: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

not only reads better…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 63: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

it ranks better, as well.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 64: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Write at about a

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 65: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

5th grade reading level

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 66: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

and keep your tone

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 67: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

grammar

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 68: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

and spelling in-check

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 69: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

to attract more links

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 70: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

and thus

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 71: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

more targeted leads.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 72: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Keep things simple

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 73: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

clean

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 74: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

clear

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 75: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

and concise.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 76: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

And finally…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 77: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

1. MAKE LANDING PAGES

PEOPLE WILL

LINK TO

2. KEEP BOUNCE

RATES LOW WITH GOOD,

FRESH CONTENT

3. WRITE WELL

4. PUT KEYWORDS

WHERE THEY

MATTER

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 78: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Keywords are a simple concept

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 79: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

but very easy to foul up.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 80: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Keep your keywords

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 81: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

scattered throughout the article

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 82: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

in an even and natural manner

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 83: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

and make sure they are

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 84: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

in the title, as well as the

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 85: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

H1, H2 and H3 tags.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 86: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

So That’s It.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 87: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Questions?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 88: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

To find out what a competent and involved SEO consultant

can do for your website in terms of generating quality, targeted

leads, click here for a no-obligation consultation.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]