2016-09-21 Velocity NY Connecting Analytics to Actions

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved.

Connecting Analytics to Actions2016-09-21 Velocity New York




1. Gather all your dashboards and control panels in one place

2. Don’t optimize too early

3. Start with a goal in mind

4. Map out your front-end infrastructure

5. Operationalize key pages

6. Get third party tags under control

7. Monitor your campaigns and have a backup plan

8. Don’t forget about mobile devices

9. Know what “normal” looks like











Situational AwarenessContingency Planning


1. Gather all your dashboards and control

panels in one place.





2. Don’t optimize too early.

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016


3. Start with a goal in mind.




Corollary: Derive incident severity thresholds

from revenue impact.


Baseline 3.42 sec Normal

-$25K/hr 4.15 sec Sev 3

-$50K/hr 6.30 sec Sev 2

-$100K/hr 9.15 sec Sev 1


4. Map out your front-end infrastructure.




Corollary: Figure out which knobs you can turn


5. Operationalize key pages.


Tag managers

Front-end Optimizers

CDNs

Custom run-time configurations (# search results etc)


6. Get third party tags under control.


http://digiday.com/publishers/new-york-magazine-penalizes-advertisers-data-hogging-ads/

In a study of the top 25 news web sites, ads:• Take up only 9 percent of web pages graphically• Use 55 percent of the bandwidth• Account for 54 percent of the load time.

Third party content has tremendous impact on user experience







7. Monitor your campaigns and have a backup

plan.



8. Don’t forget about mobile devices.


Source: https://blogs.adobe.com/conversations/2015/12/cyber-monday-2015-largest-online-sales-day-ever.html



9. Know what “normal” looks like.


Monthly trends

Daily trends

Hourly trends














Thank You

Internet

2016-09-21 Velocity NY Connecting Analytics to Actions