SEVENVAL DEVICE TRENDS

October 2014

Sevenval Device Trends Dezember 2014

2 Source: 11/2014 Sevenval Database Sevenval Device Trends | December 2014

Top 10 Mobile Devices by mobile web traffic

~5.220 Devices

Samsung Galaxy SI!I

Samsung Galaxy SII Samsung

Galaxy SIII Mini

Samsung Galaxy SIV

*figures in percent

Samsung 36%

Apple 36%

HTC 5%

Unspecified 5%

Sony + Sony Ericsson

6%

LG 5%

Nokia 3%

Motorola 2%

Huawei 1%

BlackBerry + Research In Motion

1%

Samsung

Apple

HTC

Unspecified

Sony + Sony Ericsson

LG

Nokia

Motorola

Huawei

BlackBerry + Research In Motion

3 Source: 11/2014 Sevenval Database Sevenval Device Trends | December 2014

Top Mobile Devices Traffic: Monthly Comparison October – November 2014

*figures in percent

0,0%

5,0%

10,0%

15,0%

20,0%

25,0%

30,0%

Anteil November

Anteil Dezember

4 Source: 11/2014 Sevenval Database Sevenval Device Trends | December 2014

Top Browser in % by mobile web traffic

*figures in percent

Open Handset Alliance (Android) Built-In

45,37%

Google Chrome for Android 21,06%

Apple Mobile Safari 20,76%

Microsoft Mobile Internet Explorer 4,65%

Mozilla Firefox Mobile 3,46% Opera Mini

1,22%

BlackBerry Browser 0,74%

Research In Motion

Browser 0,64% Opera Mobile

0,38%

Opera Mobile for Android 0,22%

Sonstige 1,51%

Open Handset Alliance (Android) Built-In

Google Chrome for Android

Apple Mobile Safari

Microsoft Mobile Internet Explorer

Mozilla Firefox Mobile

Opera Mini

BlackBerry Browser

Research In Motion Browser

Opera Mobile

Opera Mobile for Android

Sonstige

5 Source: 11/2014 Sevenval Database Sevenval Device Trends | December 2014

Top Operating Systems by mobile web traffic

*figures in percent

Open Handset Alliance 61%

Apple 35%

Microsoft 3%

Research In Motion + BlackBerry

1%

Nokia + Symbian 0%

Samsung 0%

Sony + Sony Ericsson 0%

Open Handset Alliance

Apple

Microsoft

Research In Motion + BlackBerry

Nokia + Symbian

Samsung

Sony + Sony Ericsson

6 Source: 11/2014 Sevenval Database Sevenval Device Trends | December 2014

Not one but 6.834 different devices access mobile websites worldwide today.

7 Source: 11/2014 Sevenval Database Sevenval Device Trends | December 2014

The few top 5 devices dominate 38,90% of the worldwide market, but the longtail counts for

61,10%.

8 Source: 11/2014 Sevenval Database Sevenval Device Trends | December 2014

iOS Version – Adoption Trend All Platforms

http://david-smith.org/iosversionstats/

*figures in percent

iOS 8.X 58,1

iOS 7.X 33,3

iOS 6.X 6,4

iOS 5.X 2,5

iOS 8.X

iOS 7.X

iOS 6.X

iOS 5.X

9 Source: 11/2014 Sevenval Database Sevenval Device Trends | December 2014

Android Version Statistic All Platforms (01/2015)

http://developer.android.com/about/dashboards/index.html

*figures in percent

Froyo 2.2 0%

Gingerbread 2.3.3 - 2.3.7

8% IceCream Sandwich 4.0.3 - 4.0.4

7%

Jelly Bean 4.1.x 19%

Jelly Bean 4.2.x 20%

Jelly Bean 4.3 7%

KitKat 4.4 39% Froyo 2.2

Gingerbread 2.3.3 - 2.3.7

IceCream Sandwich 4.0.3 - 4.0.4

Jelly Bean 4.1.x

Jelly Bean 4.2.x

Jelly Bean 4.3

KitKat 4.4

10 Source: 11/2014 Sevenval Database Sevenval Device Trends | December 2014

Device + Browser + Operating System =

Unique Client

11 Source: 11/2014 Sevenval Database Sevenval Device Trends | December 2014

More than 78.000 unique clients are in the market right now.

12 Source: 11/2014 Sevenval Database Sevenval Device Trends | December 2014

In mobile fragmentation is forever. Deal with it. Richard Wong Investor in AdMob and Getjar

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