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Supporter Engagement for Everyone
The Problem(s)
Supporter comms / email
No supporter journey
Supporter comms / email
No supporter journey
Supporter comms / email
Supporter journey but not joined up
Supporter comms / email
Supporter comms / email
Segmentation: who gets what?
Supporter comms / email
Supporter comms / email
No supporter journey
Supporter journey but not joined up
Segmentation: who gets what?
Campaigns
Tactic before objective
Campaigns
Tactic before objective
Fundraising
A reluctance to send (potential) donors campaign actions
Fundraising
Email 1 - please donate £25
Fundraising
Email 1 - please donate £25Email 2 - please donate £25
Fundraising
Email 1 - please donate £25Email 2 - please donate £25
Email 3 - read a blog post; PS donate £25
Fundraising
Email 1 - please donate £25Email 2 - please donate £25
Email 3 - read a blog post; PS donate £25Email 4 - please donate £25
Fundraising
Email 1 - please donate £25Email 2 - please donate £25
Email 3 - read a blog post; PS donate £25Email 4 - please donate £25Email 5 - please donate £25
Fundraising
Email 1 - please donate £25Email 2 - please donate £25
Email 3 - read a blog post; PS donate £25Email 4 - please donate £25Email 5 - please donate £25
Email 6 - read a blog post; PS donate £25
The Problem(s)
The Problem(s)
The integration of:
● Supporters and segments
The Problem(s)
The integration of:
● Supporters and segments
● Organisational teams and goals
The Problem(s)
The integration of
● Supporters and segments
● Organisational teams and goals
● Tactics and objectives
The Problem(s)
Fragmented Supporter Engagement
Mobilisation lab /
Mobilisation lab /
Common Cause Foundation Toolkit
Common Cause Foundation Toolkit
Design / user-centred design
Design / user-centred design
Design / user-centred design
Design / user-centred design
PurposeOrganizationResourcesAudience
Design
What is needed?
Integrated/Holistic/Shared strategy
What is needed?
Integrated/Holistic/Shared strategy
Personalised implementation
The Solution
Supporter Engagement for Everyone
The Solution
Supporter Engagement for Everyone
WhyWhatWho
How (When and Where)
The Solution
Why?
The Solution
Why? What’s the desired outcome?Any other organisational needs?
The Solution
Why? What’s the desired outcome?Any other organisational needs?
Purpose
The Solution
Why? What’s the desired outcome?Any other organisational needs?
Purpose
What?
The Solution
Why? What’s the desired outcome?Any other organisational needs?
Purpose
What? What tools do you have available to achieve that?What needs to happen?
The Solution
Why? What’s the desired outcome?Any other organisational needs?
Purpose
What? What tools do you have available to achieve that?What needs to happen?
Resources
The Solution
Why? What’s the desired outcome?Any other organisational needs?
Purpose
What? What tools do you have available to achieve that?What needs to happen?
Resources
Who?
The Solution
Why? What’s the desired outcome?Any other organisational needs?
Purpose
What? What tools do you have available to achieve that?What needs to happen?
Resources
Who? Who needs to be involved to bring about the change? What are their needs?
The Solution
Why? What’s the desired outcome?Any other organisational needs?
Purpose
What? What tools do you have available to achieve that?What needs to happen?
Resources
Who? Who needs to be involved to bring about the change? What are their needs?
Organisation & Audience
The Solution
Why? What’s the desired outcome?Any other organisational needs?
Purpose
What? What tools do you have available to achieve that?What needs to happen?
Resources
Who? Who needs to be involved to bring about the change? What are their needs?
Organisation & Audience
How?
The Solution
Why? What’s the desired outcome?Any other organisational needs?
Purpose
What? What tools do you have available to achieve that?What needs to happen?
Resources
Who? Who needs to be involved to bring about the change? What are their needs?
Organisation & Audience
How? What tactics are you going to use?Taking into account why, what and who
The Solution
Why? What’s the desired outcome?Any other organisational needs?
Purpose
What? What tools do you have available to achieve that?What needs to happen?
Resources
Who? Who needs to be involved to bring about the change? What are their needs?
Organisation & Audience
How? What tactics are you going to use?Taking into account why, what and who
Design
The Solution
Why? What’s the desired outcome?Any other organisational needs?
Purpose
What? What tools do you have available to achieve that?What needs to happen?
Resources
Who? Who needs to be involved to bring about the change? What are their needs?
Organisation & Audience
How? What tactics are you going to use?Taking into account why, what and who
Design
When?
The Solution
Why? What’s the desired outcome?Any other organisational needs?
Purpose
What? What tools do you have available to achieve that?What needs to happen?
Resources
Who? Who needs to be involved to bring about the change? What are their needs?
Organisation & Audience
How? What tactics are you going to use?Taking into account why, what and who
Design
When?
Where?
Clean Water Action California
Clean Water Action California
Why? Purpose
Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban
Recruit new supportersPurpose
Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban
Recruit new supportersPurpose
What? Resources
Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban
Recruit new supportersPurpose
What? State government sees that the ban is popular with voters
Resources
Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban
Recruit new supportersPurpose
What? State government sees that the ban is popular with voters
Resources
Who? Organisation & Audience
Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban
Recruit new supportersPurpose
What? State government sees that the ban is popular with voters
Resources
Who? Clean Water Action supporters; Plastic bag manufacturers; Consumers; State government
Organisation & Audience
Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban
Recruit new supportersPurpose
What? State government sees that the ban is popular with voters
Resources
Who? Clean Water Action supporters; Plastic bag manufacturers; Consumers; State government
Organisation & Audience
How? Design
Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban
Recruit new supportersPurpose
What? State government sees that the ban is popular with voters
Resources
Who? Clean Water Action supporters; Plastic bag manufacturers; Consumers; State government
Organisation & Audience
How? Online petition; send in plastic bags; protest Design
Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban
Recruit new supportersPurpose
What? State government sees that the ban is popular with voters
Resources
Who? Clean Water Action supporters; Plastic bag manufacturers; Consumers; State government
Organisation & Audience
How? Online petition; send in plastic bags; protest Design
When? October - December 2016
Clean Water Action CaliforniaWhy? Industry stops lobbying against plastic bag ban
Recruit new supportersPurpose
What? State government sees that the ban is popular with voters
Resources
Who? Clean Water Action supporters; Plastic bag manufacturers; Consumers; State government
Organisation & Audience
How? Online petition; send in plastic bags; protest Design
When? October - December 2016
Where? Online - website; email; Facebook. Protest in South Carolina
Turning this into a supporter journey
Turning this into a supporter journey
Why? From the campaign strategy - why Purpose
What? From the campaign strategy - how Resources
Who? The audience for this particular tactic/email/content Organisation & Audience
How? What the supporter can do to be involved Design
When? Timing
Where? Channel
October November December
Why? Recruit new supporters Show plastic bag manufacturers ban is popular
Show plastic bag manufacturers ban is popular
What? Online petition Send in plastic bags Protest outside HQ
Who? Existing supporters New & existing supporters Supporters/company/legislators
How? Sign petition and share Email and ask to send in plastic bags
Report back to supporters/protest/media
When? 5 October 7 November 9 December
Where? Website, email, Facebook
Website, email, Facebook Email/South Carolina/media/social
Worked Example - Website Design
Why ● Ensuring transparency of IFI activities● Prevent environmentally and socially harmful impacts● Civic Participation in the region
What ● Media● Policy/Advocacy work● Mobilisation (not for this website)
Who Media and journalistsPolicy based organisations and individuals
How Information on the facts of the projects in the following forms: (timely, short, appropriate for press)Information on the analysis of the projects in the following forms: (timely, summaries, evidence)
WhenWhere
Timely monitoring and press releases / Timely short and accessible blog / Analysis and reports / Archive of evidence
What now? Glyn
Does it ring true?
How could it help you?
What is missing?
Your help will make this work
Give us an idea and we will try… (Amber and post it notes)
![[ iCSC] Supporter package](https://img.dokumen.tips/doc/110x75/568c503f1a28ab4916ae8d1b/-icsc-supporter-package.jpg)
