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Managed DNS for Registrars

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What is DNS?

■ DNS is the phonebook of the internet

■ The DNS is the system that converts Domain Names (www.example.com) to I.P. addresses (192.0.2.1) to allow online content to be found

■ Domain Name Registrars traditionally provide both registration and DNS hosting services to ensure Domain Names can be activated and utilised online

■ DNS Hosting Services can be provided via a Registrars own internal network, or by outsourcing the service to a Managed DNS Hosting provider – such as ARI Registry Services

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Managed DNS for Registrars

www.example.comHosting of Top-Level zoneprovided by the Registry

Hosting of Second-Level zone provided by the Domain Name Registrar, ISP, Hosting Provider, internal client name-services or via an independent third party.

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Managed DNS for Registrars

www.example.com

DNS hosting is critical in the activation of web services including the website and mail services of an organisation.

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Product Opportunity

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Product Opportunity

■ The provision of DNS hosting services is a critical opportunity for Registrars to:

□ Activate client zones to ensure domain name utilisation and client retention

□ Introduce additional revenues from complimentary services to domain name registration

□ Ensure their clients are protected by the increasing threats of today’s online world

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The Internet is Changing

■ The demands of the modern Internet grow day by day

□ Domain Name are exposed to online threats more than they ever have been before

□ For many, their DNS solution leaves them exposed

□ Little thought is placed on the importance of DNS in overall application performance

□ True DNS expertise is difficult to find, infrastructure investment can be cost prohibitive

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of organisations are likely to

adopt a premium DNS solution

in the next financial year66%discoverydns.com

BUSINESS IS RESPONDING

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*CIO Insights survey 2014

of organisations are extremely

likely to adopt a DNS solution

in the next financial year38%discoverydns.com

BUSINESS IS RESPONDING

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THREATS ARE INCREASING

DDoS risk mitigation is becoming more difficult…

7 HoursAverage length of service disruption*

*CIO Insights survey 2014

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THREATS ARE INCREASING

The $$$ are mounting…

$105,710Average cost of DNS Outage per hour*

*CIO Insights survey 2014

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Managed DNS: Market Trends

■ ARI Registry Services has conducted an analysis of the .com and .netTLD zone files.

■ The objective is to determine the proportion of total zones managed by premium DNS providers and the potential total opportunity presented by the introduction of Managed DNS services

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Managed DNS: Market Trends

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PREMIUM DNS: MARKET TRENDS

Sum of Estimated Revenue Volume of Zones

$36,000,000

$37,000,000

$38,000,000

$39,000,000

$40,000,000

$41,000,000

$42,000,000

$43,000,000

$44,000,000

$45,000,000

$46,000,000

NOV 2013 MAR 2014 MAY 2014 NOV 2014

1,250,000

1,300,000

1,350,000

1,400,000

1,450,000

1,500,000

1,550,000

1,600,000

1,650,000

1,700,000

1,750,000

NOV 2013 MAR 2014 MAY 2014 NOV 2014

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AusRegistry International Pty Ltd, trading as ARI Registry Services

ACN 103 729 620 ABN 16 103 729 620

A Bombora Technologies company

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