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Экологичная коммуникация с аудиторией на всех устройствах. Cross-device matching, Сергей Горобченко, Criteo
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Cross-device
Copyright 2014 Criteo
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2Cross Device
Copyright 2014 Criteo
+29% +20% , .%
3: Criteos State of Mobile Commerce, Q1 2015
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4 10 * - eCommerce 4* . Criteo Cross-Device% , 47%43%39%
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- Q3 20155* . Criteo Cross-Device35%31%
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, , , 6* . Criteo Cross-Device
11%22%67%
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7 Cross Device
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CRITEO xDevice: 8
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9 /COOKIE CENTRIC
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, User-centric
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Device Centric User Centric
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/ DPAEBSIn-appX device
DEVICE & BROWSER Centric
USERCentric
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12DPAFacebook mobile
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13 Facebook (DPA)
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Criteo
1.25 (87% )1 1: 1 2015, Facebook 2015
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14Cross-device Criteo ,
ROI
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15!
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