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Why new business models? (Corrigan 2013)
• Over a decade health services will have to producesignificantly better outcomes for the same resource
• In other industries this level of innovation demands a new business model.
• The leadership of most national health care systems recognise the need to develop a new business model
• BUT in all national system the old business model doesnot disappear but it fights back against the new
Sara Riggare, 2013
8766
2015-03-30
Value creators in healthcare (Corrigan 2013)
• Within the current business model health care outcomesare created by medical staff; their kit and drugs.
• The patient is seen as a sponge on value just soaking it up
• Therefore if over the next decade you need moreoutcomes then you need more of these value creators
• Most value improvement work is aimed at improvingexisting value creators . But over time this will not createenough new value.
• Any new business model needs to find value creatorsthat at present are not seen as creating value.
Questions
• What would Facebook do if they wereresponsible for the elderly care in your area?
• What would Amazon together with Goggledeliver if they were in charge of a project for creating empowered patients?
• Using modern ICT-platforms, how couldusers/patients/citizens become value creators in new and innovative business models?
